Background

Iconic Tampa Bay: Gateway to Florida's Gulf Coast

Discover Tampa Bay, the heart of Florida's Gulf Coast: where vibrant culture, thrilling attractions, and stunning waterfronts create unforgettable experiences. Your adventure starts here.

Iconic Tampa Bay, located in the heart of downtown Tampa, serves as the city's official visitor center and a prime starting point for exploring the region's diverse attractions. More than just an information hub, it embodies the spirit of Tampa, offering insights into the city's rich history, vibrant culture, and exciting array of activities. From world-class theme parks and stunning waterfronts to historical landmarks and a thriving culinary scene, Iconic Tampa Bay provides the resources and guidance to craft an unforgettable experience. Whether you're seeking thrilling adventures, relaxing getaways, or cultural immersion, this central location connects you to the best of what Tampa Bay has to offer, making it an essential first stop for any visitor. Discover the magic of the Tampa Riverwalk, delve into the depths of the Florida Aquarium, or explore the historic streets of Ybor City – all easily accessible from this central point. Iconic Tampa Bay is your key to unlocking the heart of Florida's Gulf Coast.

A brief summary to Iconic Tampa Bay

  • Monday 10 am-6 pm
  • Tuesday 10 am-6 pm
  • Wednesday 10 am-6 pm
  • Thursday 10 am-6 pm
  • Friday 10 am-6 pm
  • Saturday 10 am-6 pm
  • Sunday 11 am-5 pm

Local tips

  • Take advantage of the free TECO Line Streetcar to explore downtown Tampa, the Channel District, and Ybor City without worrying about parking.
  • Stroll along the Tampa Riverwalk, a scenic waterfront promenade connecting key attractions, parks, museums, and restaurants.
  • Check the Visit Tampa Bay website for special events, festivals, and promotions happening during your visit.
widget icon

Getting There

  • Walking

    From the Tampa Riverwalk, head east along the waterfront, following the signs for downtown. Iconic Tampa Bay is located at 201 N Franklin St, near the intersection of Kennedy Boulevard and Franklin Street. Look for the One Tampa City Center building; the visitor center is inside. The walk is approximately 5-10 minutes, depending on your starting point along the Riverwalk.

  • Public Transport

    The TECO Line Streetcar provides free service to the downtown area. Disembark at the Dick Greco Plaza Station, which is a short walk to the One Tampa City Center building where Iconic Tampa Bay is located. Check the streetcar schedule for arrival times, as service runs every 15 minutes. The streetcar is free.

  • Taxi/Ride-Share

    Request a taxi or ride-share (Uber/Lyft) to 201 N Franklin St, Tampa. This is a well-known address, and most drivers will be familiar with the location. Expect to pay around $8-$12 for a short ride from nearby areas like the Channel District or Ybor City, depending on traffic and surge pricing.

  • Driving

    If driving, navigate to 201 N Franklin St, Tampa. Several parking garages are available in the immediate vicinity, including the Fort Brooke Garage and the Tampa Convention Center Garage. Parking rates typically range from $2-$3 per hour, with a daily maximum of $15. Be aware that event rates may apply during special events, potentially increasing parking costs to $5-$50. Metered street parking is also available, costing around $1.60 per hour, enforced Monday through Saturday from 8:00 am to 8:00 pm.

Unlock the Best of Iconic Tampa Bay

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about Iconic Tampa Bay

Iconic Tampa Bay isn't just a visitor center; it's the embodiment of Tampa's vibrant spirit and the perfect launchpad for exploring all that this dynamic region has to offer. Situated in the bustling heart of downtown, at 201 N Franklin Street, it acts as a comprehensive resource for tourists seeking to uncover the city's hidden gems and iconic landmarks. Stepping inside, you're immediately greeted with a wealth of information, from detailed maps and brochures to knowledgeable staff eager to assist with personalized recommendations. Whether you're a first-time visitor or a seasoned traveler, Iconic Tampa Bay provides the tools and insights to craft an unforgettable experience. But its significance extends beyond practical assistance; it represents the gateway to understanding Tampa's unique blend of history, culture, and modern attractions. Tampa's story is one of transformation, from its humble beginnings as a Tocobaga settlement to its rise as a major port city and a hub of cigar manufacturing. The city's strategic location on the Hillsborough River and Tampa Bay has shaped its destiny, attracting settlers, traders, and innovators from around the world. In the 19th century, the construction of Fort Brooke marked the beginning of American settlement, followed by the arrival of Henry B. Plant's railroad, which spurred economic growth and tourism. The discovery of phosphate further fueled Tampa's prosperity, transforming it into a bustling commercial center. However, it was the cigar industry that truly put Tampa on the map. In the late 19th century, Vicente Martinez Ybor established his cigar factory in Ybor City, attracting Cuban, Spanish, and Italian immigrants who brought their rich cultural traditions to the area. Ybor City quickly became the "Cigar Capital of the World," producing millions of hand-rolled cigars each year and shaping Tampa's unique identity. Today, Ybor City remains a vibrant historic district, with its brick streets, wrought-iron balconies, and the aroma of hand-rolled cigars transporting visitors back in time. Iconic Tampa Bay serves as a bridge to this rich history, offering information on guided tours, historical landmarks, and cultural events that celebrate Tampa's diverse heritage. From the Tampa Bay History Center to the Henry B. Plant Museum, visitors can delve into the stories of the people and events that have shaped the city's past. Beyond its historical significance, Tampa is a city of modern attractions and thrilling experiences. Busch Gardens Tampa Bay, a world-renowned theme park, combines exhilarating rides with up-close animal encounters, offering something for the whole family. The Florida Aquarium showcases the wonders of marine life, while ZooTampa at Lowry Park provides a sanctuary for animals from around the globe. The Tampa Riverwalk, a scenic 2.6-mile waterfront promenade, connects many of the city's key attractions, including parks, museums, and restaurants. Strolling along the Riverwalk, visitors can enjoy stunning views of the Hillsborough River, explore the Glazer Children's Museum, or catch a performance at the Straz Center for the Performing Arts. Iconic Tampa Bay provides information on transportation options, including the TECO Line Streetcar, which offers a convenient and charming way to explore downtown, the Channel District, and Ybor City. The Pirate Water Taxi provides a unique perspective of the city from the water, while bike rentals and scooter sharing offer alternative ways to get around. Tampa's culinary scene is another major draw, with a diverse range of restaurants, cafes, and bars catering to every taste. From traditional Cuban cuisine in Ybor City to fresh seafood along the waterfront, Tampa offers a culinary adventure for every palate. Iconic Tampa Bay provides recommendations on local favorites, hidden gems, and must-try dishes. Whether you're seeking thrilling adventures, cultural immersion, or simply a relaxing getaway, Iconic Tampa Bay connects you to the best of what the region has to offer. It's more than just a visitor center; it's your personal concierge, your local guide, and your gateway to unlocking the magic of Florida's Gulf Coast. So, start your Tampa Bay adventure here, and discover the endless possibilities that await.

Popular Experiences near Iconic Tampa Bay

Popular Hotels near Iconic Tampa Bay

Select Currency