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La Maison de la Vache Qui Rit: A Cheesy Pilgrimage

Explore the whimsical world of The Laughing Cow at its birthplace in Lons-le-Saunier, a museum experience filled with history, art, and cheesy fun.

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Discover the history of the iconic Laughing Cow cheese at La Maison de la Vache Qui Rit in Lons-le-Saunier, France. This museum offers a fun and interactive experience for all ages, exploring the brand's origins, advertising history, and cultural impact.

A brief summary to La Maison De La Vache Qui Rit

Local tips

  • Check the museum's website for current exhibitions and events, as the program changes throughout the year.
  • Take advantage of the reduced admission fee if you arrive by train, presenting your TER ticket (within 48 hours) to Lons-le-Saunier.
  • Visit the museum shop for unique Laughing Cow souvenirs and regional products.
  • Combine your visit with a stroll through Lons-le-Saunier, exploring its historic center and other attractions.
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Getting There

  • Walking

    From the Lons-le-Saunier train station, La Maison de la Vache Qui Rit is approximately a 15-minute walk. Exit the station and head north on Avenue de la Gare. Continue onto Place de la Gare, then turn left onto Rue Richebourg. The museum will be on your right, at 25 Rue Richebourg.

  • Public Transport

    The local bus service in Lons-le-Saunier serves La Maison de la Vache Qui Rit. Check local bus schedules for the most up-to-date routes and times. Bus tickets typically cost around €1 - €2.

  • Driving

    La Maison de la Vache Qui Rit is located at 25 Rue Richebourg, 39000 Lons-le-Saunier. A 70-space municipal parking lot is available in front of the museum. Visitors with disabilities will find dedicated parking spaces in the public parking lot. Parking is typically free. You can also use the drop-off point in front of the main blue gate.

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Discover more about La Maison De La Vache Qui Rit

La Maison de la Vache Qui Rit, located in Lons-le-Saunier, Jura, is a museum dedicated to the story of one of France's most beloved and recognizable brands: La Vache qui Rit (The Laughing Cow). Opened in 2009, the museum is located on the very site where Léon Bel created the first Laughing Cow cheese in 1921. The museum takes visitors on a journey through the brand's history, from Jules Bel's first cheese-making workshop in 1865 to the company's innovative marketing strategies. Exhibits showcase vintage advertisements, packaging designs, and memorabilia, illustrating the evolution of the Laughing Cow into a global phenomenon. The museum also explores the Bel Group's commitment to healthier and more responsible food production. La Maison de la Vache Qui Rit offers a variety of activities for all ages, including interactive exhibits, workshops, and temporary exhibitions. Visitors can learn about the cheese-making process, create their own Laughing Cow artwork, and sample different flavors of the iconic cheese. The museum also has a shop where visitors can purchase Laughing Cow merchandise and local Jura products. More than just a museum, La Maison de la Vache Qui Rit is a cultural center that celebrates the history, humor, and innovation of a brand that has brought smiles to faces around the world.

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