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Discover the Magic of Play at Museo del Giocattolo e di Pinocchio

Explore the enchanting world of toys and the beloved tale of Pinocchio at Florence's Museo del Giocattolo e di Pinocchio, a family-friendly destination filled with nostalgia.

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The Museo del Giocattolo e di Pinocchio in Florence is a delightful haven for families and anyone who cherishes the nostalgia of childhood toys. This enchanting museum showcases a vast collection of toys and memorabilia centered around the beloved character of Pinocchio. With interactive exhibits and workshops, it's a wonderful place for both children and adults to explore the joy of play and the art of storytelling.

A brief summary to Museo del Giocattolo e di Pinocchio

  • Monday 10 am-6 pm
  • Tuesday 10 am-6 pm
  • Wednesday 10 am-6 pm
  • Thursday 10 am-6 pm
  • Friday 10 am-6 pm
  • Saturday 10 am-6 pm
  • Sunday 10 am-6 pm

Local tips

  • Visit during weekdays for a quieter experience, especially if you have young children.
  • Check the museum schedule for special workshops and events tailored for families.
  • Don't forget to explore the gift shop for unique toys and Pinocchio-themed souvenirs.
  • Allocate at least 1-2 hours to fully enjoy the exhibits and interactive activities.
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Getting There

  • Walking

    If you are starting from the Florence Cathedral (Duomo), exit the cathedral and head southeast on Via dei Lamberti. Continue straight to reach Piazza della Signoria, and then take Via dei Gondi. Continue on this road until you reach Via dell'Oriuolo. Turn left onto Via dell'Oriuolo, and the Museo del Giocattolo e di Pinocchio will be on your right at number 47.

  • Public Transport (Bus)

    From Santa Maria Novella train station, walk to the nearby bus stop 'Ferdinando' and take Bus Line 23 towards 'Piazza della Libertà'. Get off at the stop 'Oriuolo', which is a short walk from the museum. Once you disembark, walk down Via dell'Oriuolo, and you will find the museum at number 47 on your left.

  • Public Transport (Tram)

    From Santa Maria Novella train station, take Tram Line T1 towards 'Careggi'. Get off at the stop 'S.M. Novella' and transfer to Bus Line 23 towards 'Piazza della Libertà'. Get off at 'Oriuolo', then walk down Via dell'Oriuolo for about 5 minutes to reach the museum at number 47.

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Discover more about Museo del Giocattolo e di Pinocchio

Nestled in the heart of Florence, the Museo del Giocattolo e di Pinocchio, or the Toy Museum and Pinocchio Museum, is a treasure trove for families and children of all ages. This captivating museum is dedicated to the history of toys, showcasing a stunning array of artifacts that span generations. As you step inside, you'll be greeted by a colorful collection that includes classic dolls, vintage board games, and intricately crafted toys that tell stories of their own. The museum’s centerpiece is the enchanting world of Pinocchio, the beloved wooden puppet who dreams of becoming a real boy. Visitors can immerse themselves in the tales of Pinocchio through engaging exhibits that highlight his adventures and the lessons he learns along the way. The museum is not just about observing; it encourages participation with interactive workshops that allow children to engage their creativity and imagination. These activities provide a hands-on experience, making it a perfect outing for families looking to bond over fun and nostalgia. The knowledgeable staff is always on hand to share fascinating stories about the toys and the cultural significance behind them, ensuring that every visit is informative and memorable. In addition to the exhibits, the museum features a charming children's book store, perfect for picking up unique gifts or finding a new storybook to enjoy. Whether you're a parent, a grandparent, or simply a lover of childhood memories, the Museo del Giocattolo e di Pinocchio promises a delightful experience filled with laughter and learning. Don't miss the chance to explore this whimsical world that celebrates the joy of play in a city known for its rich history and art.

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