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Experience the Charm of Buena Vida

Discover the enchanting beauty of Buena Vida, a premier lido where relaxation meets vibrant Italian coastal culture along the Massa shoreline.

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Buena Vida is an idyllic destination located on the beautiful coast of Massa, offering visitors a perfect blend of relaxation and recreation. The lido is renowned for its pristine sandy beaches, crystal-clear waters, and breathtaking views of the Ligurian Sea. As you step onto the soft sand, you are welcomed by the gentle sound of waves and the warm Italian sun, inviting you to indulge in a day of leisure. Whether you're looking to bask in the sun, take a refreshing dip in the sea, or engage in various water sports, Buena Vida caters to all preferences. Families will find it particularly appealing, as there are ample facilities and activities designed to keep children entertained. In addition to its natural beauty, Buena Vida also boasts a vibrant atmosphere with numerous beach bars and restaurants serving delicious local cuisine. Enjoy a refreshing drink or a traditional Italian meal while soaking in the picturesque surroundings. The social scene here is lively, especially during the summer months, making it an ideal spot for meeting new friends and enjoying the local culture. Moreover, the beach is recognized as a tourist attraction, ensuring that visitors have access to various amenities, including sunbeds and umbrellas, enhancing their beach experience. For those seeking a more active day, Buena Vida offers various water activities, from paddleboarding to snorkeling. Equipment rentals are available, making it easy for tourists to explore the marine life just off the shore. As the sun sets, the beach transforms into a romantic setting, perfect for a peaceful evening stroll along the water’s edge or enjoying a sunset with a loved one. Overall, Buena Vida promises an unforgettable experience, blending relaxation, adventure, and culinary delights along one of Italy's most beautiful coastlines.

Local tips

  • Arrive early to secure the best sunbed spots, especially during the peak summer season.
  • Try the local seafood dishes at the beachside restaurants for an authentic dining experience.
  • Bring your own beach towels and umbrellas for added comfort and savings.
  • Check for any local events or beach parties happening during your visit for a lively experience.
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A brief summary to Buena Vida ️

  • Viale Lungomare di Ponente, 4, Massa, Province of Massa and Carrara, 54100, IT
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Getting There

  • Walking

    Start your journey from the Lucca city center, specifically from the famous Piazza dell'Anfiteatro. Head east towards Via Fillungo, the main shopping street. Continue straight until you reach the end of Via Fillungo, where it meets Via Sant'Andrea. Turn left onto Via Sant'Andrea and follow it as it turns into Via della Storia. Continue until you reach the walls of Lucca. Enter the walls and proceed straight until you reach the roundabout. At the roundabout, take the second exit onto Viale Cavour. Continue straight for about 2 kilometers until you reach the exit for Lucca-Viareggio. Follow the signs for Viareggio, and after approximately 10 minutes of walking, you will arrive at the bus stop for bus line L. Take the bus towards Massa. Once you arrive at the Massa bus station, it’s a short walk to Viale Lungomare di Ponente. Buena Vida is located at Viale Lungomare di Ponente, 4, which is just a few minutes' walk from the bus stop.

  • Public Transport

    From the Lucca train station, take a train towards Viareggio. The journey takes about 30 minutes. Once you arrive at the Viareggio train station, exit the station and head towards the bus stop located just outside. Take the bus line L towards Massa. After approximately 20 minutes on the bus, get off at the stop for Viale Lungomare di Ponente. Walk straight along Viale Lungomare di Ponente for about 5 minutes, and you will find Buena Vida at Viale Lungomare di Ponente, 4.

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