La Cantina Frrud - Museo del Vino: A Journey Through Altamura's Wine Heritage

Nestled in the heart of Altamura, La Cantina Frrud - Museo del Vino invites visitors to step back in time and explore Puglia's rich winemaking traditions. Housed in a historic building dating back to 1572, the museum showcases centuries of passion and labor from the region's farming heritage. Founded by Paolo Colonna and Donato Scalera, the museum is a testament to their dedication to preserving local history. During renovations to create a wine shop, they discovered antique wine presses, agricultural tools, and various utensils, inspiring them to create the museum. Visitors can explore the ancient cellars, admire the original tools and equipment, and learn about the winemaking process from grape to bottle. The museum also offers guided tastings of their own Primitivo wines, produced in collaboration with a local grower, providing a complete sensory experience. Descend into the heart of the cantina, eight meters below ground, and witness the geological layers in the walls of karst stone and tuff. La Cantina Frrud is more than just a museum; it's a journey into the soul of Altamura.