Hiroshima Tourism Association (HIT)

The Hiroshima Tourism Association (HIT), officially known as the Ippan Shadan Hojin Hiroshima-ken Kanko Renmei, plays a vital role in developing and promoting Hiroshima Prefecture as a world-class tourist destination. Established with the goal of attracting visitors from Japan and abroad, HIT focuses on highlighting the area's rich history, culture, natural beauty, and culinary delights.Located on the 8th floor of the Hiroshima Chamber of Commerce and Industry Building in Motomachi, Naka Ward, Hiroshima City, HIT engages in various activities to achieve its mission. These include marketing Hiroshima's tourism assets, executing promotional campaigns, developing tourism products, improving the reception environment for tourists, and fostering hospitality. The association also collaborates with tourism-related businesses and collects and disseminates tourism information.Since its establishment in 1950, HIT has undergone several organizational changes, including mergers and transitions, to adapt to the evolving needs of the tourism industry. In recent years, HIT has focused on data-driven marketing and customer-centric strategies to enhance the tourism experience and attract repeat visitors. The association also manages the official Hiroshima tourism website, Dive! Hiroshima, which provides comprehensive information on attractions, events, and accommodations in the region.