Kiddy Land Harajuku: A Kawaii Wonderland
Explore a whimsical world of toys and character goods at Tokyo's iconic Kiddy Land Harajuku, a paradise for fans of all ages.
Kiddy Land Harajuku is a celebrated five-story toy store located in the heart of Tokyo's trendy Harajuku district. Since its opening in 1950, Kiddy Land has been a go-to destination for both locals and tourists seeking a dose of Japanese cuteness and toy innovation. What started as a bookstore shortly after the war, selling Western books and sundries to foreigners, evolved into a sprawling emporium of character goods. Inside, visitors are greeted by an explosion of colors, sounds, and beloved characters. Each floor offers a unique theme, from Sanrio favorites like Hello Kitty and Gudetama to iconic figures like Doraemon, Godzilla, and Snoopy. You'll find everything from plush toys and stationery to apparel and collectibles. The basement level even houses Snoopy Town, dedicated entirely to Peanuts merchandise. Kiddy Land isn't just a place to shop; it's an experience. The store is known for its seasonal decorations, ensuring each visit offers something new. Interactive exhibits and hands-on experiences allow visitors to immerse themselves in the world of their favorite characters. The store has also been credited with introducing Valentine's Day and Halloween to Japan. Whether you're a serious collector or simply looking for a fun and nostalgic outing, Kiddy Land offers hours of entertainment and discovery for visitors of all ages.
Local tips
- Visit on weekdays or early mornings for a more relaxed shopping experience, as the store can get crowded, especially on weekends.
- Plan your visit towards the end of the day to avoid carrying your purchases around Harajuku.
- Check out the seasonal displays and special events for unique and limited-edition merchandise.
- Explore all five floors to discover a wide variety of characters and themed sections, including Snoopy Town on the basement level.
- Take advantage of the tax-free shopping for tourists.
A brief summary to Kiddy Land
- Jingumae, 6 Chome−1−9 キデイランド原宿店, Shibuya, 6 Chome Jingumae, Tokyo, 150-0001, JP
- +813-3409-3431
- Visit website
- Monday 11 am-8 pm
- Tuesday 11 am-8 pm
- Wednesday 11 am-8 pm
- Thursday 11 am-8 pm
- Friday 11 am-8 pm
- Saturday 11 am-8 pm
- Sunday 11 am-8 pm
Getting There
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Public Transport
Kiddy Land is conveniently located near several train and subway stations. From Meiji-jingumae Station (Tokyo Metro Chiyoda and Fukutoshin lines), it's a short 3-minute walk from Exit 4. Alternatively, you can walk from Harajuku Station (JR Yamanote Line) or Omotesando Station (Tokyo Metro Hanzomon, Ginza, and Chiyoda lines), both about a 9-minute walk away. A single subway fare in Tokyo typically costs between ¥170 and ¥320 depending on the distance. Consider purchasing a Tokyo Subway Ticket for unlimited rides on Tokyo Metro and Toei Subway lines if you plan to use the subway extensively. These tickets are available for 24, 48, or 72-hour periods and cost between ¥800 and ¥1500. A Toei Bus 1-day pass is also available for unlimited rides on Toei buses within Tokyo's 23 wards for ¥700.
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Walking
Kiddy Land is situated on Omotesando Avenue in Harajuku, a popular shopping and entertainment district. If you are already in the Harajuku area, walking to Kiddy Land is a straightforward option. From Takeshita Street, walk south towards Omotesando Avenue, then turn left. Kiddy Land will be on your right. Walking is free, but be aware that Omotesando Avenue can get crowded, especially on weekends. Allow extra time to navigate the crowds.
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Taxi
Taxis are readily available in Tokyo, and taking a taxi to Kiddy Land is a convenient option, especially if you are coming from further away or have a lot of shopping bags. The base fare for taxis in Tokyo is around ¥710 for the first kilometer, with additional charges based on distance. A short taxi ride from Shibuya Station to Kiddy Land would likely cost around ¥1,500. Be aware that traffic in Harajuku can be heavy, especially on weekends, which may increase the fare.
