Background

Discover the Legendary Heineken Experience in Amsterdam

Experience the rich history and brewing magic of Heineken at the iconic Heineken Experience in Amsterdam, a vibrant attraction for beer lovers.

★★★★★4.2 (11179)

Step into the world of Heineken at the Heineken Experience, an immersive brewery tour in Amsterdam that combines history, brewing magic, and tasting delights in a vibrant setting. Perfect for beer lovers and curious travelers alike.

Plan your visit

A brief summary to Heineken Experience

Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.

Plan your visit

📍
Stadhouderskade 78, Amsterdam, Amsterdam-Zuid, 1072 AE, NL
Monday
10:30 am-7:30 pm
Tuesday
10:30 am-7:30 pm
Wednesday
10:30 am-7:30 pm
Thursday
10:30 am-7:30 pm
Friday
10:30 am-9 pm
Saturday
10:30 am-9 pm
Sunday
10:30 am-7:30 pm

Explore places near Heineken Experience

    See all →

    Unlock the Best of Heineken Experience

    Find tickets, tours with entry, and experiences available for this location.

    Buy tickets

    No tickets available

    Book tours with entry

    No tours with entry available

    Book tours without entry

    No tours without entry available

    Getting There

    Tram

    If you are near the city center, take tram line 4, 12, or 25 towards 'Zuid'. Get off at the 'Hollandse Dijk' stop. From there, walk south on Stadhouderskade for about 5 minutes until you reach Heineken Experience at Stadhouderskade 78.

    Bus

    If you are near Leidseplein, take bus line 197 towards Schiphol. Get off at the 'Hollandse Dijk' stop. After getting off, walk south on Stadhouderskade for approximately 5 minutes. The Heineken Experience will be on your right at Stadhouderskade 78.

    Walking

    If you are in the Museumplein area, you can walk to the Heineken Experience. Head east on Van Baerlestraat towards Stadhouderskade. Turn right onto Stadhouderskade and continue walking for about 10 minutes. You will see Heineken Experience at Stadhouderskade 78 on your left.

    Bicycle

    Amsterdam is bike-friendly! If you have a bicycle, you can ride from the city center. Head south on the Vijzelgracht, then turn left onto the Stadhouderskade. Continue straight for approximately 10 minutes, and you will find Heineken Experience at Stadhouderskade 78.

    Local tips

    Book your tickets online in advance to skip the lines and save time.
    Visit during weekdays in the morning or early afternoon for a less crowded experience.
    Don’t miss the rooftop bar for stunning views of the Amsterdam skyline while enjoying your Heineken.
    Check for special events or tastings that may be happening during your visit for an enhanced experience.

    Discover more about Heineken Experience

    The Heineken Experience is a must-visit for anyone traveling to Amsterdam, especially for beer enthusiasts. Housed in the historic Heineken brewery, this engaging attraction offers a fascinating glimpse into the history of one of the world's most famous beers. Visitors will embark on a self-guided tour that takes them through interactive exhibits, an immersive brewing process, and the brand's rich heritage. The experience culminates in a tasting session where guests can savor fresh Heineken, served in a fun, vibrant atmosphere. The tour is designed to be both educational and entertaining, appealing to a wide range of audiences from families to solo travelers. As you wander through the beautifully restored building, you’ll encounter multimedia displays and memorabilia that tell the story of Heineken’s evolution from a small brewery to a global powerhouse. The interactive nature of the exhibits allows guests to engage with the brewing process, learn about the ingredients that go into making this iconic lager, and even participate in a little bit of brewing magic themselves. The highlight, of course, is the tasting room where you can enjoy the fruits of your exploration. With friendly staff ready to answer questions and provide insights, the Heineken Experience ensures a memorable visit. While in the vicinity, don’t miss the opportunity to explore the surrounding area, which is rich in culture and history. The brewery is located along the beautiful Stadhouderskade, offering picturesque views of the canals and nearby attractions. End your visit with a leisurely stroll along the water, or grab a seat at a local café to reflect on your Heineken journey. The Heineken Experience is not just a brewery tour; it’s an adventure into the heart of Dutch beer culture, making it an essential stop on your Amsterdam itinerary.
    Mobile App
    Get the app

    Your all‑in‑one travel companion app

    Explore expert travel guides, compare and book tours, experiences, hotels, and more—all from the palm of your hand. Download now for seamless trip planning wherever your wanderlust takes you.

    File:Amsterdam-Rijksmuseum-Exterior Restoration.jpg - Wikimedia Commons

    More about Amsterdam

    Discover Amsterdam's charming canals, historic architecture, vibrant culture, and diverse nightlife in the heart of the Netherlands.

    Tell me more about Amsterdam

    Select Currency

    Choose the currency you want prices to display in.