FAO Schwarz: The Iconic Toy Store Experience
Explore the magic of FAO Schwarz, the iconic toy store in New York City, where imagination and play come to life with every visit.
FAO Schwarz, located in the heart of New York City at Rockefeller Plaza, is not just any toy store; it is an institution that has captured the hearts of children and adults alike since its inception. As you step inside, you are greeted by an enchanting atmosphere filled with the sounds of laughter and the sight of countless toys lining the shelves, from plush animals to intricate model kits. One of the store's most famous attractions is the giant floor piano, which invites visitors to step on the keys and create their own musical masterpieces, igniting the imagination of all who play it. The store also features a unique selection of toys that are hard to find elsewhere, including exclusive FAO Schwarz merchandise, providing a perfect opportunity to find a special gift or keepsake. In addition to its vast array of toys, FAO Schwarz offers interactive experiences, including live demonstrations and toy-building workshops that allow children to engage with their favorite products in a hands-on way. Families can enjoy themed events throughout the year, which makes each visit a new adventure. The store's design pays homage to its rich history, with classic touches and decor that evoke a sense of nostalgia, making it a wonderful place to reminisce about childhood while creating new memories with loved ones. Whether you are a tourist visiting New York City or a local looking for a fun day out, FAO Schwarz is a must-visit destination. It perfectly combines retail therapy with entertainment, ensuring that every visitor leaves with a smile and perhaps a new favorite toy. Don’t forget to capture the moment with a photo at the iconic entrance, which is an experience you’ll cherish for years to come.
Local tips
- Visit during weekdays to avoid the weekend crowds and enjoy a more relaxed shopping experience.
- Don't miss the giant piano on the floor; it's a fun interactive feature that everyone enjoys!
- Check the store's event calendar for special workshops and demonstrations happening during your visit.
- Be sure to explore the exclusive FAO Schwarz merchandise, perfect for unique souvenirs.
- Allow plenty of time to browse; the store is filled with amazing toys and experiences that might just captivate you for hours.
A brief summary to FAO Schwarz
- 30 Rockefeller Plaza, New York, Manhattan, New York, 10111, US
- +1800-326-8638
- Visit website
- Monday 9 am-10 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 9 am-10 pm
Getting There
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PATH Train
From Hoboken Terminal, take the PATH train towards World Trade Center. Alight at the 33rd Street Station. Once you exit the station, walk east on 33rd Street towards 6th Avenue. Turn right onto 6th Avenue and continue walking until you reach 30 Rockefeller Plaza. FAO Schwarz will be located on your left.
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Ferry
Head to the Hoboken Terminal and take the NY Waterway ferry towards Pier 11/Wall Street. Disembark at the World Financial Center and then walk towards the Oculus (a large shopping center). From the Oculus, walk north on Church Street until you reach 33rd Street, then turn left and continue walking until you arrive at 30 Rockefeller Plaza.
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Bus
Catch the NJ Transit bus number 126 from the bus stop on Washington Street towards New York. Get off at the Port Authority Bus Terminal. Once at the terminal, exit towards 42nd Street and walk east to 6th Avenue. Turn left and walk north on 6th Avenue until you reach 30 Rockefeller Plaza.