From Eve
Know before you go
Hi, I'm Eve. Here are a few practical things to know before exploring FAO Schwarz.
Local know-how to help you travel smarter and make the most of every moment.
FAO Schwarz: A Magical Toy Wonderland in New York City
Explore the enchanting world of FAO Schwarz, a historic toy store in New York City, brimming with magic, joy, and interactive fun for all ages.
FAO Schwarz, located in the iconic Rockefeller Plaza, is a haven for toy lovers and families. This renowned toy store features a magical experience with interactive displays, unique toys, and a classic giant piano. It's a must-visit destination for tourists seeking fun and nostalgia in New York City.
Plan your visit
A brief summary to FAO Schwarz
Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.
Plan your visit
Monday
9 am-10 pm
Tuesday
9 am-10 pm
Wednesday
9 am-10 pm
Thursday
9 am-10 pm
Friday
9 am-10 pm
Saturday
9 am-10 pm
Sunday
9 am-10 pm
Discover more about FAO Schwarz
FAO Schwarz is more than just a toy store; it is a cherished landmark that captures the imagination of children and adults alike. Situated in the bustling Rockefeller Plaza, this iconic store has been enchanting visitors since its establishment. As you step inside, you are greeted by a whimsical atmosphere filled with colorful displays and the delightful sounds of laughter and joy. The store boasts an impressive array of toys, from classic favorites to the latest trends, ensuring that there is something for everyone. One of the highlights is the giant piano, where guests can step on the keys and create their own melodies, an activity that is sure to leave a lasting impression.
FAO Schwarz also features various interactive experiences, such as personalized toy-making stations, where children can create their own unique plush toys. The knowledgeable and friendly staff are always on hand to assist and provide recommendations, making your shopping experience enjoyable and memorable. Additionally, the store hosts special events throughout the year, from character meet-and-greets to holiday celebrations, adding to the excitement. Whether you're a parent looking for the perfect gift or a nostalgic adult revisiting your childhood, FAO Schwarz is a must-visit destination in New York City that offers a unique blend of shopping, entertainment, and magic.
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Getting There
Train
From Red Bank, head to the Red Bank train station located at 176 Riverside Avenue. Take the NJ Transit North Jersey Coast Line train towards New York Penn Station. The journey takes approximately 50 minutes. Once you arrive at New York Penn Station, follow signs to the 34th Street exit.
Subway
After exiting Penn Station, walk to the 34th Street subway station. Take the B, D, F, or M train towards 47-50th Streets - Rockefeller Center. Get off at the 47th-50th Streets Rockefeller Center station. Once you exit the subway, walk to 30 Rockefeller Plaza, which is just a few steps away.
Bus
From Red Bank, take the NJ Transit bus number 834 or 835 to the Port Authority Bus Terminal in New York City. The ride usually takes about 1 hour. After you arrive at the Port Authority, walk to 42nd Street and 8th Avenue and take the A, C, or E subway train to 40th Street and 8th Avenue. From there, transfer to the B, D, F, or M train towards 47-50th Streets - Rockefeller Center and get off at the 47th-50th Streets Rockefeller Center station. Follow the signs to 30 Rockefeller Plaza.
Walk
If you are already in the vicinity of Rockefeller Center, simply walk towards 30 Rockefeller Plaza. Look for the iconic building with the large gold statue of Prometheus in the plaza in front. The entrance is easily accessible from the street.
A brief summary to FAO Schwarz
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