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Discover the Magic of FAO Schwarz: A Toy Wonderland in New York City

Experience the wonder of FAO Schwarz, a legendary toy store in NYC's Rockefeller Plaza offering joy, magic, and unique play experiences for all ages.

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FAO Schwarz, located in the iconic Rockefeller Plaza, is a dream destination for children and adults alike. This legendary toy store is known for its enchanting atmosphere, wide selection of toys, and interactive experiences that create lasting memories.

A brief summary to FAO Schwarz

  • Monday 9 am-10 pm
  • Tuesday 9 am-10 pm
  • Wednesday 9 am-10 pm
  • Thursday 9 am-10 pm
  • Friday 9 am-10 pm
  • Saturday 9 am-10 pm
  • Sunday 9 am-10 pm

Local tips

  • Visit during weekdays to avoid large crowds and enjoy a more relaxed shopping experience.
  • Don’t miss the giant piano on the ground floor; it's a fun interactive feature for all ages!
  • Check the store's schedule for special events or character appearances before your visit.
  • Plan to spend at least an hour exploring the various sections and engaging with the displays.
  • Consider visiting in the late afternoon for a more leisurely shopping experience before closing time.
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Getting There

  • Train

    From White Plains Metro-North Railroad Station, purchase a ticket to Grand Central Terminal in New York City. Board a southbound train on the Hudson Line. The journey takes about 35 minutes. Once you arrive at Grand Central, follow the signs to the subway.

  • Subway

    At Grand Central Terminal, take the 7 subway line towards Flushing - Main St. Get off at the 5th Avenue - Bryant Park station (1 stop). From there, walk towards 6th Avenue.

  • Walking

    Exit the subway station and head southwest on 42nd Street. Continue walking until you reach 5th Avenue. Turn left onto 5th Avenue and walk north until you reach 30 Rockefeller Plaza, which will be on your left. FAO Schwarz is located in the lower level of the plaza.

Unlock the Best of FAO Schwarz

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Discover more about FAO Schwarz

FAO Schwarz is not just any toy store; it is an iconic landmark that has captured the hearts of visitors since its establishment. Nestled in the bustling Rockefeller Plaza in New York City, this magical destination offers an immersive shopping experience for children and the young at heart. As you enter, you are greeted by the sight of the famous giant piano, where guests can dance and play melodies with their feet, creating an atmosphere filled with joy and laughter. The store is filled with an extensive range of toys, from classic and educational games to the latest trends and unique collectibles, ensuring that every visitor finds something special. The layout of FAO Schwarz is designed to inspire wonder, featuring themed sections that captivate imaginations. You can explore areas dedicated to dolls, action figures, and even a life-sized teddy bear that invites guests to take a photo. Throughout the year, FAO Schwarz hosts various events and activities, including toy demonstrations and character meet-and-greets, adding to the excitement of your visit. The staff is friendly and knowledgeable, always ready to provide recommendations or help you find that perfect gift. Visiting FAO Schwarz is not just about shopping; it is about creating memories. Whether you are a tourist or a local, the store offers a nostalgic journey through childhood. Spend time browsing the aisles, interacting with the displays, and enjoying the whimsical décor, making it a must-visit destination for families and anyone who appreciates the joy of play. FAO Schwarz is a true celebration of imagination, making it an unforgettable stop during your New York City adventure.

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