FAO Schwarz: The Iconic Toy Wonderland
Explore the enchanting world of FAO Schwarz, New York's iconic toy store, where magic and imagination come alive for visitors of all ages.
FAO Schwarz, located in the bustling Rockefeller Plaza, is more than just a toy store; it is a magical experience that has been enchanting visitors since 1862. Known for its impressive selection of toys ranging from classic dolls and action figures to innovative gadgets and games, this iconic shop is a treasure trove for children and the young at heart. The store's grand entrance, complete with the famous giant piano, invites guests to step into a world filled with imagination and wonder. Visitors can delight in the interactive experiences offered throughout the store, including life-sized stuffed animals and engaging toy demonstrations that make shopping here a unique adventure. The atmosphere is vibrant, with colorful displays and friendly staff ready to assist with any questions. As you wander through the aisles, you will encounter themed sections that showcase the latest trends in toys, as well as timeless classics that have captured the hearts of generations. FAO Schwarz also features a variety of exclusive merchandise, making it the perfect place to find a special gift or souvenir to remember your trip to New York City. For families, this store offers a delightful break from the hustle and bustle of the city, providing a whimsical escape where imagination knows no bounds. Whether you are looking to indulge your inner child or shop for the perfect gift, FAO Schwarz is a quintessential stop on any tourist's New York City itinerary. Don't miss the chance to capture a memorable photo on the iconic piano and take home a piece of this beloved landmark.
Local tips
- Visit during weekdays to avoid large crowds and have a more relaxed shopping experience.
- Don’t forget to take a photo on the giant piano – it’s a must for any visitor!
- Check out the store's schedule for special events and demonstrations for a unique experience.
- Allow plenty of time to explore the various themed sections and interactive displays.
- Consider purchasing items at the store for exclusive merchandise that you can't find anywhere else.
A brief summary to FAO Schwarz
- 30 Rockefeller Plaza, New York, Manhattan, New York, 10111, US
- +1800-326-8638
- Visit website
- Monday 9 am-10 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 9 am-10 pm
Getting There
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Train
From Yonkers, head to the Yonkers Metro-North train station located at 1 Hudson St, Yonkers, NY 10701. Purchase a ticket to Grand Central Terminal in Manhattan. Board a southbound train on the Hudson Line. The journey will take approximately 25-30 minutes. Once you arrive at Grand Central Terminal, follow the signs to the 42nd Street exit.
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Subway
After exiting Grand Central Terminal, head to the 42nd Street-Bryant Park subway station. Take the B, D, F, or M train downtown to 47th-50th Streets-Rockefeller Center station. Once you exit the subway, walk east for two blocks towards 30 Rockefeller Plaza. FAO Schwarz will be on your left.
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Bus
From the Yonkers Metro-North train station, you can also take the Bee-Line Bus System. Board the BxM4C express bus toward Midtown Manhattan. The bus will take you to various stops in Manhattan. Ask the driver to let you off at 6th Avenue and 50th Street. From there, walk two blocks east on 50th Street until you reach 30 Rockefeller Plaza.
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Walking
If you prefer to explore Yonkers first, you can walk to the Yonkers waterfront. From there, head towards the Hudson River and take the scenic waterfront path. This will eventually lead you to the Yonkers Metro-North train station. Once at the station, follow the train guidance above to reach FAO Schwarz.
Landmarks nearby to FAO Schwarz
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The British Empire Building
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6th Ave & W 47th St
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1251 Avenue of the Americas
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Father Francis P. Duffy Statue
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George M. Cohan Statue
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Times Square
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The Helmsley Building
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General Electric Building
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MetLife Building
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Seagram Building
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SUMMIT One Vanderbilt
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Broadway & W 42nd St
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Grand Central Terminal
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The Wendel House
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Grand Army Plaza