FAO Schwarz: A Wonderland of Toys in the Heart of Manhattan
Discover the magic of FAO Schwarz, an iconic toy store in New York City, where imagination and play come to life amidst enchanting displays.
Nestled in the vibrant Rockefeller Plaza, FAO Schwarz stands as a beloved landmark and a treasure trove of toys and games that delight visitors of all ages. Since its establishment, this iconic toy store has become synonymous with childhood joy and wonder. As you step inside, you are greeted by an enchanting atmosphere filled with colorful displays, life-sized stuffed animals, and the unmistakable charm that has captivated generations. The store boasts an impressive selection of toys ranging from classic building blocks to the latest tech innovations, ensuring that every child—and child-at-heart—finds something to ignite their imagination. One of the highlights of a visit to FAO Schwarz is the famous Giant Piano, where you can dance and play the keys just like in the classic movie 'Big.' This interactive feature draws in crowds and creates unforgettable memories. Additionally, the store hosts a variety of special events, including toy demonstrations and meet-and-greets with beloved characters, making each visit a unique experience. FAO Schwarz is not just a shopping destination; it’s a celebration of creativity and joy. The store’s knowledgeable staff is always ready to assist you in finding the perfect gift or toy. Whether you're traveling with young children or simply indulging in your inner child, FAO Schwarz promises an experience that is both nostalgic and inspiring. Take your time to explore every corner, enjoy the whimsical decor, and make sure to capture the magic of this iconic location in your photos. A visit to FAO Schwarz is a delightful adventure that will surely be a highlight of your trip to New York City.
Local tips
- Visit during weekdays to avoid the weekend crowds.
- Check the store's schedule for special events and character appearances.
- Don’t miss the chance to play on the Giant Piano; it's a must-try activity!
- Bring your camera to capture the magical moments, especially with the iconic displays.
- Explore the stores nearby in Rockefeller Plaza for a complete day of fun.
A brief summary to FAO Schwarz
- 30 Rockefeller Plaza, New York, Manhattan, New York, 10111, US
- +1800-326-8638
- Visit website
- Monday 9 am-10 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 9 am-10 pm
Getting There
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Train
From Yonkers, head to the Yonkers Metro-North train station located at 1 Hudson St, Yonkers, NY 10701. Purchase a ticket to Grand Central Terminal in Manhattan. Board a southbound train on the Hudson Line. The journey will take approximately 25-30 minutes. Once you arrive at Grand Central Terminal, follow the signs to the 42nd Street exit.
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Subway
After exiting Grand Central Terminal, head to the 42nd Street-Bryant Park subway station. Take the B, D, F, or M train downtown to 47th-50th Streets-Rockefeller Center station. Once you exit the subway, walk east for two blocks towards 30 Rockefeller Plaza. FAO Schwarz will be on your left.
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Bus
From the Yonkers Metro-North train station, you can also take the Bee-Line Bus System. Board the BxM4C express bus toward Midtown Manhattan. The bus will take you to various stops in Manhattan. Ask the driver to let you off at 6th Avenue and 50th Street. From there, walk two blocks east on 50th Street until you reach 30 Rockefeller Plaza.
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Walking
If you prefer to explore Yonkers first, you can walk to the Yonkers waterfront. From there, head towards the Hudson River and take the scenic waterfront path. This will eventually lead you to the Yonkers Metro-North train station. Once at the station, follow the train guidance above to reach FAO Schwarz.
Landmarks nearby to FAO Schwarz
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The British Empire Building
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6th Ave & W 47th St
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1251 Avenue of the Americas
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Father Francis P. Duffy Statue
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George M. Cohan Statue
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Times Square
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The Helmsley Building
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General Electric Building
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MetLife Building
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Seagram Building
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SUMMIT One Vanderbilt
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Broadway & W 42nd St
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Grand Central Terminal
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The Wendel House
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Grand Army Plaza