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Discover the All Blacks Experience: A Celebration of New Zealand Rugby

Experience the passion of New Zealand's All Blacks through immersive exhibits and interactive storytelling at the All Blacks Experience in Auckland.

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A brief summary to All Blacks Experience

  • Level 4/88 Federal St, Auckland, Auckland CBD, 1010, NZ
  • +6492810621

The All Blacks Experience is a captivating tribute to New Zealand's legendary rugby team, the All Blacks, located in the heart of Auckland. This immersive attraction allows visitors to delve into the history, culture, and triumphs of one of the most successful sports teams in history. As you walk through the space, you are greeted by interactive exhibits that bring to life the passion, dedication, and spirit of the All Blacks. From the iconic haka to the unforgettable matches that have defined rugby, guests can engage with the rich narratives that make this team a national treasure. The experience is designed to cater to both rugby aficionados and newcomers alike. It offers a mix of multimedia displays, memorabilia, and engaging storytelling that highlights the All Blacks' journey through the years. There are opportunities to get hands-on with virtual reality experiences and even test your skills in interactive challenges that simulate the excitement of a real rugby match. The All Blacks Experience is not just an exhibition; it is a celebration of teamwork, resilience, and the cultural significance of rugby in New Zealand. For those looking to take home a piece of this experience, the on-site shop features exclusive merchandise, including jerseys, memorabilia, and unique souvenirs that capture the essence of the All Blacks. With convenient opening hours from 9:30 AM to 5:30 PM every day, this attraction is easily accessible for tourists exploring Auckland. Whether you are a die-hard rugby fan or just curious about New Zealand's rich sporting heritage, the All Blacks Experience promises an unforgettable journey into the heart of rugby.

Local tips

  • Book your tickets in advance online to secure the best rates and avoid long queues.
  • Consider visiting during weekdays to enjoy a less crowded experience.
  • Don't miss the chance to participate in the virtual reality rugby experience for an unforgettable thrill.
  • Allocate at least 2 hours to fully explore all the exhibits and interactive stations.
  • Check the official website for any special events or exhibitions that may enhance your visit.
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Getting There

  • Bus

    From Auckland City Centre, you can catch a bus heading towards the Auckland CBD. Look for buses that stop at Aotea Square. Once you arrive at Aotea Square, exit the bus and walk towards Federal Street. The All Blacks Experience is located at Level 4, 88 Federal Street, which is just a short 5-minute walk from Aotea Square. Head down Federal Street, and you will see the entrance to the attraction.

  • Train

    If you're near a train station, take the Western Line train towards Swanson or the Southern Line towards Pukekohe. Get off at Britomart Station. From Britomart, exit the station and head towards Queen Street. Walk up Queen Street until you reach Aotea Square. From Aotea Square, walk down Federal Street for about 5 minutes to reach the All Blacks Experience at Level 4, 88 Federal Street.

  • Walking

    If you are already in Auckland CBD, simply walk towards Aotea Square. Once at Aotea Square, head down Federal Street. The All Blacks Experience is located at Level 4, 88 Federal Street. It's a straightforward route, taking approximately 10 minutes.

  • Taxi or Rideshare

    You can easily find a taxi or use a rideshare app (like Uber) to reach the All Blacks Experience. Just provide the driver with the address: Level 4, 88 Federal Street, Auckland CBD. This option is convenient if you have luggage or prefer not to walk.

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