Åre Hemslöjd Travel Guide

Åre Hemslöjd traces its roots to 1947, when Brita Malmsten established the shop in the historic trading house at Åre Torg. This location, unchanged after seven decades, embodies the village's enduring spirit as a hub for commerce amid the Jämtland mountains. Today, Bitte Engman, a native of Åre with deep family ties to local tourism, owns and runs the store alongside a dedicated team. Their collective knowledge ensures every visitor discovers items that resonate with the fjäll's rugged charm.

The shop's shelves brim with handpicked Jämtland handicrafts and authentic Sámi slöjd, showcasing intricate techniques passed down through generations. Soapstone products for the kitchen, such as carved bowls and utensils, highlight the region's natural materials, while household items like Ledkryss towel holders add functional artistry to daily life. These pieces suit everything from cozy mountain cabins to sleek urban homes, bridging tradition and contemporary living.

Åre Hemslöjd's signature collection features products developed in collaboration with talented local suppliers, capturing the essence of Åre's alpine landscape. Think soft Plupp cushions, luxurious Kero leather slippers lined with sheepskin, and jewelry that evokes the crisp mountain air. Accessories and clothing options, including shoes, carry a distinct fjällkänsla— that unique mountain vibe—making them ideal gifts for baptisms, weddings, or personal indulgences.

Beyond gifts, the store offers home accents that infuse spaces with Scandinavian warmth. From elegant table settings for dinner parties to thoughtful bridal presents, each item feels personal and unique. The thoughtful curation avoids mass-produced trinkets, focusing instead on quality designs that tell a story of Åre's cultural heritage. Whether seeking a dopgåva for a christening or a slice of local flair, shoppers find treasures that linger long after the visit.

Situated on Årevägen, the shop integrates seamlessly into Åre's vibrant community, open daily to accommodate skiers, hikers, and passersby. The interior invites exploration, with displays that encourage lingering over textures and details. Staff passion for the products fosters genuine interactions, helping select the perfect find. In winter, it becomes a cozy retreat amid snowy peaks; in summer, a refreshing stop en route to adventures.