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Embrace the Charm of Ascona: The Iconic 'I Love Ascona' Sign

Discover the 'I Love Ascona' sign, a must-see landmark in the charming town of Ascona, where stunning lake views and vibrant culture await you.

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The 'I Love Ascona' sign stands as a symbol of the town's enchanting beauty and warm atmosphere. Located in the heart of Ascona, this colorful landmark offers a perfect spot for tourists to snap memorable photos. Ascona, situated on the shores of Lake Maggiore, is renowned for its stunning landscapes, mild climate, and rich cultural heritage. This vibrant town is a blend of Italian charm and Swiss precision, making it a unique destination in the Ticino region. Visitors can enjoy leisurely strolls along the lakeside promenade, lined with delightful cafes and boutiques. The sign itself is strategically placed near the picturesque Piazza Giuseppe Motta, where travelers can immerse themselves in the local culture. The surrounding area features beautiful gardens and waterfront views that enhance the overall experience. Whether you're visiting during the summer or winter months, Ascona offers year-round charm, with various festivals and events that showcase its vibrant community. In addition to the sign, tourists can explore the nearby historical sites, art galleries, and local markets, each adding to the allure of this destination. Ascona is also a gateway to outdoor activities such as hiking, boating, and cycling, making it a perfect spot for both relaxation and adventure. Make sure to take the time to enjoy a gelato or sip local wine while basking in the beauty of this captivating town.

Local tips

  • Visit early in the morning or late in the afternoon for the best lighting for photos.
  • Combine your visit with a stroll through the nearby botanical gardens for a full day of beauty.
  • Try to catch local events or festivals happening in the square for a taste of Ascona's vibrant culture.
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A brief summary to I Love Ascona Sign

Getting There

  • Walking

    From the Ascona waterfront, head east towards Via della Libertà. Continue straight until you reach the intersection with Via G. Motta. Turn left onto Via G. Motta and walk for about 300 meters. You will see the I Love Ascona Sign located at Piazza Giuseppe Motta 57, right near the lakefront.

  • Walking

    If you are starting from the Ascona train station, exit the station and head south on Via delle Scuole. Continue straight until you reach the lake, then turn right onto the lakeside promenade. Follow the promenade for approximately 15 minutes until you arrive at Piazza Giuseppe Motta, where the I Love Ascona Sign is situated.

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