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Embrace the Charm of the 'I Love Ascona' Sign

Discover the heart of Ascona at the iconic 'I Love Ascona' sign, a vibrant symbol of the town's charm and scenic beauty by Lake Maggiore.

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The 'I Love Ascona' sign is a must-see for tourists, embodying the spirit of this picturesque lakeside town. Nestled in Piazza Giuseppe Motta, it's the perfect backdrop for memorable photos and a symbol of Ascona's vibrant culture and scenic beauty. Enjoy the stunning views of Lake Maggiore and the surrounding mountains while soaking in the lively atmosphere.

A brief summary to I Love Ascona Sign

Local tips

  • Visit early in the morning or late afternoon for the best lighting for photos.
  • Explore the nearby cafes for a delightful Swiss coffee experience.
  • Combine your visit with a stroll along the lake promenade for breathtaking views.
  • Check local event calendars for festivals happening during your visit.
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Getting There

  • Walking

    From the Ascona waterfront, head east towards Via della Libertà. Continue straight until you reach the intersection with Via G. Motta. Turn left onto Via G. Motta and walk for about 300 meters. You will see the I Love Ascona Sign located at Piazza Giuseppe Motta 57, right near the lakefront.

  • Walking

    If you are starting from the Ascona train station, exit the station and head south on Via delle Scuole. Continue straight until you reach the lake, then turn right onto the lakeside promenade. Follow the promenade for approximately 15 minutes until you arrive at Piazza Giuseppe Motta, where the I Love Ascona Sign is situated.

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Discover more about I Love Ascona Sign

The 'I Love Ascona' sign is not just a simple attraction; it represents the heart and soul of Ascona, a charming town located on the banks of Lake Maggiore in Switzerland. This iconic landmark, situated in the picturesque Piazza Giuseppe Motta, invites visitors to pause and capture the moment against a stunning backdrop of the lake and mountains. The vibrant colors of the sign stand out against the serene blue waters, making it a perfect spot for tourists to take memorable photos and share their love for this enchanting destination. Ascona is renowned for its charming streets, lined with boutiques, cafes, and art galleries, all contributing to its vibrant atmosphere. Beyond the sign, visitors can explore the rich cultural heritage of Ascona, from its historic architecture to its bustling markets. The area is also famous for its numerous outdoor activities including hiking, boating, and cycling, catering to both adventure seekers and those looking to relax. In addition to the stunning views and artistic vibe, the region hosts various events throughout the year, including music festivals and culinary fairs, which further enhance its allure. Whether you're here for a romantic getaway or a family vacation, the 'I Love Ascona' sign is just the beginning of your journey in this delightful town, promising a blend of natural beauty and cultural richness that will leave an indelible mark on your travels.

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