ABBA Arena: The Cutting-Edge Home of ABBA Voyage in London

A Revolutionary Venue for a Legendary Band

The ABBA Arena is a custom-built, state-of-the-art concert venue situated in East London’s Queen Elizabeth Olympic Park. Opened in 2022, it was designed specifically to host ABBA Voyage, a concert experience unlike any other. The arena’s distinctive hexagonal shape and modern architectural design were created by British entertainment architects Stufish, known for their work on high-profile productions. This innovative space enables a fully immersive experience where the legendary Swedish pop group ABBA appears as digital avatars, performing alongside a live band.

Immersive Concert Experience

ABBA Voyage is a hybrid entertainment spectacle that blends cutting-edge technology with ABBA’s timeless hits. The concert features digital avatars—sometimes called 'ABBAtars'—that bring the band members to life on stage, accompanied by live musicians. The show runs approximately 100 minutes without an interval, offering a continuous flow of singing and dancing. Designed by ABBA’s members themselves, the concert blurs the lines between reality and digital artistry, creating a unique, engaging experience for fans and newcomers alike.

Location and Accessibility

Located at 1 Pudding Mill Lane, London E15 2RU, the arena is easily accessible by public transport. It stands directly opposite Pudding Mill Lane station on the Docklands Light Railway (DLR), with Stratford station nearby offering Central and Jubilee line Underground services as well as National Rail and Stratford International connections. The venue encourages visitors to use public transport, as parking is limited to blue badge holders with prior booking. Nearby Stratford also offers additional parking and transport options.

Ticketing and Visitor Information

Tickets for ABBA Voyage range from seated options starting at £38.50 to standing Dance Floor tickets from £55, with special pricing for younger visitors aged 16-25. Premium tickets include access to the Oceanbird Lounge and private Dance Booths for groups. The arena is fully accessible, offering wheelchair spaces and transfer-friendly seating. Visitors are advised to arrive approximately one hour before the concert for security and ticket checks. The venue also features bars and food outlets open before performances, with combo meal deals available.

Atmosphere and Audience

The ABBA Arena offers a lively, fun-filled atmosphere with a strong emphasis on immersive entertainment. The venue welcomes audiences aged six and older, with some areas recommended for older children and adults due to the concert’s dynamic nature. The arena’s design ensures every seat has a great view, encouraging dancing and engagement. The combination of digital innovation and live performance creates a unique cultural heritage experience celebrating ABBA’s enduring legacy.

Architectural and Cultural Significance

The arena stands as a landmark in modern entertainment architecture, showcasing how technology can redefine live music experiences. Its location within the Olympic Park ties it to a broader cultural and sporting legacy in London. ABBA Voyage, hosted here, represents a pioneering approach to concert production, blending nostalgia with futuristic presentation. The arena not only honors ABBA’s music but also pushes the boundaries of what a live show can be in the 21st century.