Selfridges London

A Legacy of Luxury and Innovation

Founded in 1909 by American entrepreneur Harry Gordon Selfridge, Selfridges revolutionized retail by transforming shopping into a social and cultural experience. The store’s striking architecture and artfully designed window displays have become synonymous with London’s retail landscape. Over the decades, Selfridges has remained at the forefront of fashion and innovation, consistently introducing new brands, exclusive collaborations, and immersive in-store events that attract visitors from around the world.

Shopping and Experiences

Selfridges offers an unparalleled shopping experience across its six floors. The ground floor features the Wonder Room, a luxury hall showcasing fine jewelry, watches, and accessories from renowned brands. The Shoe Galleries present over 5,000 pairs of women’s shoes from more than 100 designers. The basement is dedicated to home accessories, kitchenware, and gourmet foods, while the top floor caters to children with a toyshop and kids’ clothing. The store also hosts themed events, pop-up installations, and even a fully enclosed skate bowl, making every visit unique.

Dining and Relaxation

Beyond shopping, Selfridges is a culinary destination. The food hall offers a wide selection of fresh pastries, luxury foods, and international delicacies. The store’s restaurants and cafes serve everything from casual bites to sophisticated meals, with options for vegetarians and vegans. The Cowshed spa provides a tranquil retreat for relaxation, while the in-store psychic adds a touch of whimsy. Whether you’re looking for a quick coffee or a leisurely dinner, Selfridges caters to every taste.

Architecture and Ambience

The store’s interior is a blend of historic charm and modern design. The innovative window displays, which have been a hallmark for over a century, invite window shopping and inspire creativity. The spacious layout, elegant decor, and attentive service create an inviting atmosphere that encourages exploration. The store’s commitment to inclusivity and positive experiences ensures a welcoming environment for all visitors.

Events and Souvenirs

Selfridges regularly hosts events, from fashion shows to interactive installations, making it a hub of cultural activity. The store’s private label, Selfridges Selection, offers classic British souvenirs such as shortbread biscuits and Earl Grey tea. The diverse range of brands and exclusive products ensures that every visitor can find something special to take home.