Background

Selfridges London

Experience luxury, innovation, and culture at London’s iconic Selfridges department store on Oxford Street.

4.5

Selfridges on Oxford Street is one of London’s most iconic department stores, renowned for its luxury shopping, innovative displays, and vibrant atmosphere. Spanning over 50,000 square meters, it offers everything from high-end fashion and beauty to gourmet food, home accessories, and exclusive events. The store’s history, creative window displays, and diverse dining options make it a must-visit destination for locals and tourists alike.

A brief summary to Selfridges

  • 400 Oxford St, London, W1A 1AB, GB
  • +442071606222
  • Visit website
  • Duration: 1 to 4 hours
  • Luxury
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 9 am-10 pm
  • Tuesday 9 am-10 pm
  • Wednesday 9 am-10 pm
  • Thursday 9 am-10 pm
  • Friday 9 am-10 pm
  • Saturday 9 am-10 pm
  • Sunday 11:30 am-6 pm

Local tips

  • Visit during weekdays or early mornings to avoid the busiest crowds and enjoy a more relaxed shopping experience.
  • Explore the Wonder Room and Shoe Galleries for a curated selection of luxury items and exclusive brands.
  • Don’t miss the food hall for gourmet treats and classic British souvenirs, perfect for gifts or personal indulgence.
  • Check the store’s website for upcoming events and themed installations to enhance your visit.
  • Take advantage of the Cowshed spa and in-store dining options for a complete day out.
widget icon

Selfridges location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Clear Skies

Unlock the Best of Selfridges

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about Selfridges

A Legacy of Luxury and Innovation

Founded in 1909 by American entrepreneur Harry Gordon Selfridge, Selfridges revolutionized retail by transforming shopping into a social and cultural experience. The store’s striking architecture and artfully designed window displays have become synonymous with London’s retail landscape. Over the decades, Selfridges has remained at the forefront of fashion and innovation, consistently introducing new brands, exclusive collaborations, and immersive in-store events that attract visitors from around the world.

Shopping and Experiences

Selfridges offers an unparalleled shopping experience across its six floors. The ground floor features the Wonder Room, a luxury hall showcasing fine jewelry, watches, and accessories from renowned brands. The Shoe Galleries present over 5,000 pairs of women’s shoes from more than 100 designers. The basement is dedicated to home accessories, kitchenware, and gourmet foods, while the top floor caters to children with a toyshop and kids’ clothing. The store also hosts themed events, pop-up installations, and even a fully enclosed skate bowl, making every visit unique.

Dining and Relaxation

Beyond shopping, Selfridges is a culinary destination. The food hall offers a wide selection of fresh pastries, luxury foods, and international delicacies. The store’s restaurants and cafes serve everything from casual bites to sophisticated meals, with options for vegetarians and vegans. The Cowshed spa provides a tranquil retreat for relaxation, while the in-store psychic adds a touch of whimsy. Whether you’re looking for a quick coffee or a leisurely dinner, Selfridges caters to every taste.

Architecture and Ambience

The store’s interior is a blend of historic charm and modern design. The innovative window displays, which have been a hallmark for over a century, invite window shopping and inspire creativity. The spacious layout, elegant decor, and attentive service create an inviting atmosphere that encourages exploration. The store’s commitment to inclusivity and positive experiences ensures a welcoming environment for all visitors.

Events and Souvenirs

Selfridges regularly hosts events, from fashion shows to interactive installations, making it a hub of cultural activity. The store’s private label, Selfridges Selection, offers classic British souvenirs such as shortbread biscuits and Earl Grey tea. The diverse range of brands and exclusive products ensures that every visitor can find something special to take home.

Busiest months of the year

Busiest hours of the day

Popular Experiences near Selfridges

Popular Hotels near Selfridges

Select Currency