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Peter Rabbit™: Explore and Play - Blackpool

A magical indoor playground on Blackpool’s Promenade where young children explore, play, and immerse themselves in the world of Peter Rabbit™.

3.7

Peter Rabbit™: Explore and Play in Blackpool is a charming indoor playground inspired by Beatrix Potter’s beloved characters. Located on the Promenade, this family-friendly attraction offers young children immersive, interactive zones to explore, including themed gardens, sensory play areas, and a secret treehouse club. It’s a safe, clean, and engaging environment designed especially for toddlers and early primary-age children to enjoy imaginative play regardless of the weather.

A brief summary to Peter Rabbit™: Explore and Play - Blackpool

  • 91 Promenade, Blackpool, FY1 5AA, GB
  • +441253375188
  • Visit website
  • Duration: 0.75 to 1.5 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 4 out of 5

Local tips

  • Ideal for children aged 0-5 years; older kids might find the activities less engaging.
  • Visit on weekdays or outside school holidays to avoid crowds and enjoy a more relaxed experience.
  • Allow about 45 minutes to 1 hour to fully explore all themed zones and activities.
  • Staff are friendly and helpful, so don’t hesitate to ask for assistance or information.
  • Perfect for rainy days when outdoor options are limited, as it is fully indoors and weatherproof.
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Getting There

  • Bus

    Local bus services run frequently along Blackpool Promenade, with stops within 5 minutes’ walk of 91 Promenade. Journey times from Blackpool town center range from 10 to 20 minutes. Single fares cost approximately £2.50. Buses are wheelchair accessible but may be busy during peak times.

  • Tram

    The Blackpool Tramway runs along the seafront with a stop near the North Pier, about a 10-minute walk from the attraction. Trams run every 7-15 minutes, with fares around £2.50 for a single journey. The tram provides an accessible and scenic route along the coast.

  • Car

    Driving to 91 Promenade is straightforward, with several pay-and-display car parks within a 5-10 minute walk. Parking fees vary, typically £1.50-£3.00 per hour. Note that parking can be limited during peak tourist seasons and weekends.

  • Walking

    If staying in central Blackpool, the attraction is accessible by a 15-25 minute walk along the Promenade. The route is flat and suitable for strollers and wheelchairs, offering pleasant sea views en route.

Peter Rabbit™: Explore and Play - Blackpool location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Mild Temperatures

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Discover more about Peter Rabbit™: Explore and Play - Blackpool

A Whimsical World for Young Explorers

Step into the enchanting universe of Beatrix Potter’s Peter Rabbit at this indoor play attraction on Blackpool’s Promenade. Designed primarily for toddlers and young children, the venue recreates the charm of the classic tales through a series of themed zones that encourage active, imaginative play. Visitors can explore Jeremy Fisher’s interactive sensory pond, where children can pretend to catch fish and spot frogs, or navigate Mr McGregor’s Garden, a mini playground featuring tunnels, oversized carrots, and small slides that provide both fun and gentle physical challenge.

Engaging Interactive Experiences

The Burrow is a highlight for many, offering an interactive kitchen space where children can press buttons and follow recipes to prepare meals for Mr Rabbit. This area stimulates creativity and fine motor skills while immersing kids in the story world. The attraction also features a Secret Treehouse Club, accessible through completing challenges in the various zones, adding an element of adventure and accomplishment to the visit.

Safe, Clean, and Welcoming Environment

Peter Rabbit™: Explore and Play is praised for its cleanliness and safety, making it an ideal spot for families with young children. The staff are known for being friendly and engaging, enhancing the experience with enthusiastic interaction without overwhelming the children. The venue is well-maintained, though occasional minor wear is noted, reflecting its popularity and active use.

Designed for Families and Special Needs

This attraction is particularly suited to children up to around five years old, offering a perfect balance of independence and supervision. It is also welcoming to children with special needs, with staff trained to provide supportive, polite assistance. The compact size of the venue allows parents to keep a close watch while children freely explore, making it a comfortable experience for families.

All-Weather Destination on Blackpool’s Seafront

Situated on Blackpool’s iconic Promenade, the indoor setting ensures a delightful day out regardless of the often unpredictable British weather. It complements the seaside atmosphere with a cozy, storybook environment that captivates young imaginations. The attraction’s location also makes it easy to combine with other nearby family-friendly activities along the seafront.

Memorable Moments and Lasting Impressions

Visitors often leave with fond memories of their time spent here, especially noting the immersive nature of the play zones and the attentive staff. From toddlers splashing in the sensory pond to older children enjoying the interactive challenges, Peter Rabbit™: Explore and Play offers a nurturing space where the magic of Beatrix Potter’s stories comes to life in a hands-on, joyful way.

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