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Alice's Shop – The Original Wonderland Treasure in Oxford

Step into the enchanting world of Alice in Wonderland at Oxford’s original sweet shop, where history and fantasy meet.

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Alice's Shop, located at 83 St Aldate's in Oxford, is the historic sweet shop once visited by Alice Liddell, the inspiration for Lewis Carroll's iconic character. This charming Victorian shop, featured in 'Through the Looking-Glass,' offers a unique collection of Alice in Wonderland gifts, memorabilia, and curiosities, immersing visitors in the enchanting world of Wonderland just opposite Christ Church College.

A brief summary to Alice's Shop

  • 83 St Aldate's, Oxford, OX1 1RA, GB
  • +441865240338
  • Visit website
  • Duration: 0.5 to 1 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 4 out of 5
  • Monday 10 am-6 pm
  • Tuesday 10 am-6 pm
  • Wednesday 10 am-6 pm
  • Thursday 10 am-6 pm
  • Friday 10 am-6 pm
  • Saturday 10 am-6 pm
  • Sunday 10 am-6 pm

Local tips

  • Visit early in the day to avoid crowds, especially during weekends and school holidays.
  • Take time to explore the full range of unique Alice-themed gifts and collectibles.
  • Ask the staff about the shop’s history and its connection to Lewis Carroll and Alice Liddell.
  • Combine your visit with a walk around Christ Church College to deepen your Alice in Wonderland experience.
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Alice's Shop location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Mild Temperatures

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Discover more about Alice's Shop

A Living Link to Alice Liddell's Childhood

Alice's Shop stands as a tangible connection to the real-life Alice Liddell, who frequented this very sweet shop over 150 years ago. Situated on St Aldate's, directly across from Christ Church College—Alice's childhood home—the shop is famously woven into Lewis Carroll's 'Through the Looking-Glass.' Carroll immortalized the shop in his story, and the original illustrator, Sir John Tenniel, captured its Victorian charm in two illustrations. Visitors stepping inside are transported back to the Victorian era, experiencing the same atmosphere that inspired the Alice adventures.

A Curated Wonderland of Gifts and Curios

Today, Alice's Shop is a treasure trove of themed merchandise, offering everything from classic books and special editions to whimsical ornaments, postcards, and collectibles inspired by the Alice stories. The shop's shelves brim with all manner of curious things, including tea towels, fridge magnets, and unique jewelry featuring iconic characters like the Cheshire Cat and White Rabbit. Whether you are a devoted fan or a casual visitor, the shop’s carefully curated items evoke the magic and whimsy of Wonderland.

Architectural and Historical Charm

The shop itself is housed in a quaint Victorian building that retains much of its original character. Its small size adds to the intimate and quirky ambiance, making browsing a delightful experience. The shop's location in the heart of Oxford’s historic city center complements its literary heritage, surrounded by centuries-old architecture and the academic prestige of the University of Oxford. This setting enriches the visitor experience, blending history, literature, and culture.

Immersive Experience for All Ages

Alice's Shop appeals to visitors of all ages, from families and solo travelers to literary enthusiasts and collectors. The atmosphere is lively yet cozy, with the occasional arrival of tour groups eager to explore the birthplace of Alice in Wonderland. The shop’s staff often share the fascinating story behind the shop and its connection to Lewis Carroll and Alice Liddell, enhancing the visit with historical anecdotes. It is a perfect spot for a quick cultural stop or a leisurely browse for unique souvenirs.

Preserving Oxford’s Literary Legacy

As one of Oxford’s most beloved landmarks, Alice's Shop plays a vital role in preserving and celebrating the city’s literary heritage. It stands not only as a retail space but as a cultural monument that keeps alive the spirit of one of the world’s most cherished children’s stories. Visitors leave with more than just purchases—they take home a piece of Wonderland’s enduring magic.

Practical Details and Visitor Information

The shop operates daily from 10:00 to 18:00, welcoming visitors throughout the year. Its central location makes it easily accessible within Oxford’s compact city center. While small, the shop’s charm and extensive collection make it a must-visit destination for anyone intrigued by Lewis Carroll’s works or seeking a unique Oxford experience.

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