Magic Alley: Stratford-upon-Avon's Enchanting Puzzle Quest and Gift Emporium
Discover Stratford's magical escape room adventure and enchanting gift shop filled with puzzles, curiosities, and spellbinding delights.
Magic Alley in Stratford-upon-Avon is a unique blend of a magical-themed attraction and a spellbinding gift shop. Located on the 1st Floor of Bell Court, it offers visitors an immersive experience through 11 themed puzzle rooms, alongside a vast collection of magical curios, books, and gifts. Open daily from 10am to 5pm, this attraction is perfect for families, teens, and anyone enchanted by fantasy and mystery.
A brief summary to Magic Alley
- 1st Floor, Bell Ct, Stratford-upon-Avon, CV37 6EX, GB
- +441789290969
- Visit website
- Duration: 1 to 2 hours
- Mid ranged
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Indoor
- Mobile reception: 4 out of 5
- Monday 10 am-5 pm
- Tuesday 10 am-5 pm
- Wednesday 10 am-5 pm
- Thursday 10 am-5 pm
- Friday 10 am-5 pm
- Saturday 10 am-5 pm
- Sunday 10 am-5 pm
Local tips
- Book your puzzle quest tickets online in advance, especially during Halloween and Christmas seasons, to avoid disappointment.
- Allow 1.5 to 2 hours to fully enjoy the themed puzzle rooms and browse the extensive magical gift shop.
- Children under 7 are not permitted in the puzzle attraction, but younger kids can enjoy special meet-and-greet sessions during festive events.
- There are no public toilets inside Magic Alley; use nearby facilities in Bell Court before your visit.
- Try the unique Magical Milkshakes and Butterbeer while exploring the shop for an extra touch of enchantment.
For the on-the-go comforts that matter to you
- Information Boards
Getting There
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Bus
Take local Stratford-upon-Avon buses from the town center to Bell Court, with a journey time of approximately 10-15 minutes. Services run frequently during the day. Tickets cost around £2-£3 one way.
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Car
Drive to Bell Court, Stratford-upon-Avon, with nearby parking available at NCP Rother Street or Windsor Street car parks. Parking fees range from £3 to £10 depending on duration. Note that Bell Court itself has no dedicated parking.
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Walking
From Stratford town center, walk approximately 15-20 minutes along pedestrian-friendly streets to Bell Court. The route is mostly flat and accessible for most visitors.
Magic Alley location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Magic Alley
A Portal to a Magical World in Stratford-upon-Avon
Magic Alley invites visitors to step beyond the ordinary into a realm where magic, mystery, and imagination come alive. Nestled on the first floor of Bell Court, this attraction is much more than a shop; it is a captivating experience that combines a treasure trove of magical items with an interactive quest. The shop itself is packed with dragons, crystal balls, spell books, and curiosities that ignite the imagination, offering something for enthusiasts and casual visitors alike.Immersive Puzzle Rooms and Themed Quests
At the heart of Magic Alley is its signature attraction: a series of 11 themed rooms filled with puzzles, riddles, and clues that form an overarching quest. Visitors receive a quest booklet guiding them through challenges that test wit and teamwork without the pressure of being locked in, unlike traditional escape rooms. The attraction is designed to be family-friendly, recommended for children aged 9 and above, with parental discretion for younger children from 7 years old. The puzzles are engaging and immersive, often involving themes of ghosts, spirits, dragons, and fairies, making it a spellbinding adventure lasting about an hour and a half.A Year-Round Magical Shopping Experience
Beyond the quest, Magic Alley’s shop is a wonderland for collectors and gift seekers. Its shelves brim with magical and mystical items such as incense, candles, smudge sticks, crystals, and Halloween decorations available all year round. Fans of popular culture will find memorabilia from Doctor Who, Sherlock Holmes, Game of Thrones, and Harry Potter. The shop also offers unique treats like Magical Milkshakes and Butterbeer served in a castle-themed setting, enhancing the enchanting atmosphere.Seasonal Events and Festivities
Magic Alley hosts special events throughout the year, including a Halloween extravaganza in October featuring spooky puzzles and immersive storytelling, and a Christmas event with quests suitable for children aged 6 and above. These seasonal celebrations transform the attraction into a festive playground with themed activities, character meet-and-greets, and interactive experiences such as snowball fights in a snow-covered forest setting during Christmas. These events are thoughtfully designed to cater to different age groups and needs, including quieter sessions for children with special educational requirements.Welcoming Atmosphere and Practical Details
The staff at Magic Alley are known for their warm hospitality and enthusiasm for all things magical, often engaging visitors with advice and stories about the products and puzzles. The attraction encourages visitors to spend ample time exploring both the quest and the shop, with typical visits lasting between one to two hours. While there are no customer toilets on-site, nearby facilities are available. The venue is accessible daily from 10am to 5pm, with occasional extended hours during special events.Location and Accessibility
Located centrally in Stratford-upon-Avon at Bell Court, Magic Alley is easily reachable by public transport and car, with nearby parking options including NCP car parks and surface-level parking. The attraction’s indoor setting makes it suitable for any weather, providing a cozy escape into a world of fantasy regardless of the season.Iconic landmarks you can’t miss
Garrick
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Step into Stratford-upon-Avon's oldest pub, where medieval charm meets hearty fare and centuries of captivating history.
Sinister Stratford
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Explore the darker side of Stratford-upon-Avon with Sinister Stratford's captivating tours of haunted history and folklore.
Statue Of Shakespeare Stratford-upon-Avon
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A bronze tribute to the Bard in the heart of Stratford-upon-Avon, where literature and history come alive on Henley Street.
Stratford-upon-Avon Town Hall
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Elegant Palladian landmark in Stratford-upon-Avon, blending rich history, Shakespearean heritage, and civic tradition since 1767.
Stratford-upon-Avon Town Council
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Explore Stratford-upon-Avon and its rich heritage at the Town Council, your gateway to local culture and events in Shakespeare's hometown.
The Shakespeare Birthplace Shop
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Discover the essence of Shakespeare's legacy at The Shakespeare Birthplace Shop, a unique gift shop in the heart of Stratford-upon-Avon.
The Shakespeare Memorial Fountain
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A Victorian Gothic tribute in Stratford’s marketplace celebrating Shakespeare, Queen Victoria, and Anglo-American friendship.
Stratford Waterside Market
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Discover unique artisan treasures and vibrant street food in Stratford-upon-Avon's charming riverside market.
The Countess of Evesham
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Indulge in traditional British cuisine at The Countess of Evesham, a charming restaurant on the waterside in Stratford-upon-Avon, surrounded by natural beauty.
Shakespeare & Company Holiday Home
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Discover the enchanting Shakespeare & Company Holiday Home in Stratford-upon-Avon, where history and comfort blend seamlessly for an unforgettable stay.
Stratford Upon Avon Bandstand
0.4 km
Historic bandstand in Stratford-upon-Avon offering free summer concerts and a vibrant community atmosphere in a scenic park setting.
Tramway Bridge
0.5 km
Historic 1826 red brick pedestrian bridge over the River Avon, blending industrial heritage with tranquil riverside views in Stratford-upon-Avon.
Shakespeare's Funerary Monument
0.7 km
Discover the historical significance of Shakespeare's Funerary Monument in Stratford-upon-Avon, a tribute to the legendary playwright's remarkable legacy.
Anne Hathaway's Cottage
1.7 km
Discover the enchanting Anne Hathaway's Cottage, a historical museum celebrating Shakespeare's beloved wife in the heart of Stratford-upon-Avon.
Stratford Fountains
2.7 km
Discover the tranquil beauty of the Stratford Fountains, a must-visit tourist attraction in Stratford-upon-Avon, perfect for relaxation and cultural exploration.
Unmissable attractions to see
All Bar One Stratford Upon Avon
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Stylish wine bar in Stratford-upon-Avon offering all-day dining, diverse menus, and a relaxed, accessible atmosphere near historic landmarks.
Everyman Stratford-upon-Avon
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Luxurious cinema with plush sofas, gourmet food, and immersive screens in Stratford-upon-Avon’s vibrant Bell Court.
Stratford-upon-Avon Antiques Centre
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Discover timeless antiques and vintage treasures in Stratford-upon-Avon’s charming hidden gem on Ely Street.
Stratford-upon-Avon
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Shakespeare's birthplace where Tudor charm meets world-class theatre on the banks of the River Avon.
Harvard House
0.1 km
Explore the richly carved Tudor home of John Harvard’s grandfather, a timeless link between Stratford-upon-Avon and America’s oldest university.
The MAD Museum
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Explore the UK’s only permanent mechanical art museum, where interactive kinetic sculptures and automata bring creativity and engineering to life.
Fat Cat Comedy Club
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Experience lively stand-up comedy and emerging UK talent in the heart of historic Stratford-upon-Avon at Fat Cat Comedy Club.
Rotonda
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Discover the Rotonda in Stratford-upon-Avon, a stunning tourist attraction blending history and architecture amid beautiful surroundings.
Statue Knight living statue
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A captivating living statue performance blending artistry and Shakespearean heritage on historic Henley Street.
The Henley Room
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An intimate Tudor-style wedding venue nestled beside Shakespeare’s Birthplace in the historic heart of Stratford-upon-Avon.
Henley Street Antiques Centre
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Discover timeless treasures and exquisite antiques in Stratford-upon-Avon's charming Henley Street Antiques Centre.
House of Spells
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Step into the enchanting world of Harry Potter and beyond at House of Spells, Stratford-upon-Avon's premier magical collectibles shop.
The Old Slaughterhouse
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A charming heritage and arts centre in Stratford-upon-Avon blending history, creativity, and community spirit in a peaceful setting.
The Nutcracker Christmas Shop
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A magical year-round Christmas boutique in Stratford-upon-Avon, offering timeless decorations and festive cheer for every season.
First Church Of Christ Scientist, Stratford upon Avon
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A tranquil spiritual sanctuary in historic Stratford-upon-Avon, offering simple Christian Science worship and community healing.
Essential places to dine
ASK Italian
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Contemporary Italian flavors with gluten-free and vegan options in Stratford-upon-Avon's vibrant Bell Court.
Nando's Stratford Upon Avon
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Savor the legendary flame-grilled PERi-PERi chicken in Stratford Upon Avon’s vibrant and welcoming Nando’s.
Veeno Stratford-upon-Avon
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Savor authentic Sicilian wines and classic Italian dishes in a stylish, relaxed wine bar setting in the heart of Stratford-upon-Avon.
Sabai Sabai - Stratford-upon-Avon
0.1 km
Elegant Thai dining with authentic flavors and warm hospitality in the heart of Stratford-upon-Avon.
Miller & Carter Stratford Avon
0.1 km
Contemporary steakhouse excellence in Stratford-upon-Avon, serving prime British and Irish steaks in a stylish, welcoming setting.
Turquoise Kitchen
0.1 km
Experience authentic Turkish flavors and warm hospitality in the heart of Stratford-upon-Avon at Turquoise Kitchen.
Bella Italia - Stratford Upon Avon
0.1 km
Enjoy authentic Italian classics with gluten-free and vegan options in the heart of historic Stratford Upon Avon.
Giggling Squid - Stratford upon Avon
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Vibrant Thai tapas and bold flavours in the heart of Stratford-upon-Avon, perfect for sharing with friends and family after a day exploring Shakespeare’s town.
Sorrento Restaurant...a taste of Italy
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Experience authentic Italian and Neapolitan cuisine in elegant surroundings with attentive service in the heart of Stratford-upon-Avon.
Red Hot Mamma pizzeria Stratford-upon-Avon
0.1 km
Authentic Neapolitan pizzas with vibrant decor and lively atmosphere in the heart of historic Stratford-upon-Avon.
El Greco
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Discover authentic Greek cuisine and vibrant Mediterranean flavors in the historic heart of Stratford-upon-Avon at El Greco.
Edward Moon
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A modern English brasserie in Stratford-upon-Avon offering fresh, flavorful dishes with attentive service in a stylish yet relaxed setting.
Prospero Lounge
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Eclectic British dining with inclusive menus and lively atmosphere in the heart of Stratford-upon-Avon.
Loxleys Restaurant & Wine Bar
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A family-run modern British restaurant in Stratford-upon-Avon, famed for innovative cuisine, cozy ambiance, and an exceptional wine selection.
The Vintner
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A historic Stratford wine bar and restaurant serving seasonal British fare in a warm, traditional setting, ideal for pre-theatre dining.
Markets, malls and hidden boutiques
Mosaique
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Discover unique ladies' fashion in a charming boutique nestled in Stratford-upon-Avon's historic Wood Street.
Cotswold Bullion
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Family-run gold bullion specialists in Stratford-upon-Avon offering trusted investment products with expert guidance and personalized service.
Any Witch Way
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A mystical boutique in Stratford-upon-Avon offering crystals, candles, tarot, and witchcraft treasures in a charming antique centre setting.
Mint Velvet Stratford-upon-Avon
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Discover relaxed glamour and luxurious women's fashion at Mint Velvet Stratford-upon-Avon, your stylish boutique on Wood Street.
Ivy'ss Vintage Decor & Gifts
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Explore a charming vintage shop in Stratford-upon-Avon, featuring unique decor and gifts that offer a glimpse into the past.
Lush Cosmetics Stratford Upon Avon
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Discover fresh, handmade, and ethical beauty products at Lush Stratford Upon Avon, where sustainability meets vibrant community spirit.
Vinegar Hill
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Discover unique gifts and stylish homewares in a cozy boutique setting at Vinegar Hill, Stratford-upon-Avon's charming treasure trove.
Razzle Dazzle
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Discover timeless vintage fashion and unique costume treasures in the cozy charm of Razzle Dazzle, Stratford-upon-Avon’s beloved boutique.
The Pewter Room
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Discover handcrafted pewter treasures in the heart of Shakespeare’s hometown – a unique gift shop with timeless charm and local character.
Wilfreds of Stratford
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Discover timeless sweets and local charm at Wilfreds of Stratford, a beloved confectionery shop on Stratford-upon-Avon's historic High Street.
The Works
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Discount creativity hub offering books, toys, art supplies, and gifts with savings up to 80% in historic Stratford-upon-Avon.
Gothsteamstratford
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Box of Delights
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For Something Different
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White Stuff Stratford Upon Avon
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Essential bars & hidden hideouts
The Keys
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The Avon Lounge
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The Phoenix
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That Little Gin & Prosecco Bar
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A cozy, intimate gin and Prosecco bar tucked away in Stratford-upon-Avon, offering an extensive spirit selection and warm, friendly vibes.
Rose & Crown
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Classic English pub charm with hearty fare, friendly service, and a spacious garden in the heart of Stratford-upon-Avon.
The Stratford Alehouse
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A cozy micropub in Stratford-upon-Avon celebrated for exceptional real ales, live music, and a warm, welcoming atmosphere.
Officers Mess - 1940's Cocktail Bar
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Windmill
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Cox's Yard, Stratford-Upon-Avon
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The Bull - El Toro | Stratford-Upon-Avon
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The Bear
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The Avenue Club
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Unicorn
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A warm, family-friendly pub in Warwick offering excellent British fare, accommodating service, and a welcoming local atmosphere.
The Howard Arms Ilmington
11.3 km
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The Castle Inn
12.2 km
A historic Warwick pub with quirky charm, lively entertainment, and a welcoming beer garden for locals and visitors alike.
Nightclubs & after hour spots
Caz Bar Nightclub
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The Stratford Upon Avon Bridge Club
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The Cavern
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A vibrant night club in Warwick offering energetic music, lively dancing, and a social atmosphere for unforgettable nights out.
Neon
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Leamington Spa’s largest nightclub, Neon delivers vibrant music, themed nights, and a dynamic party atmosphere every Friday until dawn.
Altoria Nightclub
16.1 km
Experience Leamington Spa’s vibrant nightlife at Altoria Nightclub with diverse music floors, VIP service, and a unique rooftop terrace open till 3 am.
Smack
16.1 km
Leamington Spa’s energetic and affordable two-floor nightclub with a storied past and a lively, if sometimes challenging, atmosphere.
Club PST
33.3 km
Compact, bass-driven Digbeth club with reggae roots, stacked rooms and late-night underground parties.
Disco Wonderland
33.5 km
Dive into Birmingham's dazzling disco haven, where retro beats, neon lights, and endless energy light up Deritend's nightlife.
VOID Nightclub
33.6 km
Dive into Digbeth's underground heartbeat at VOID Nightclub, where marathon raves and thunderous bass fuel Birmingham's rawest nightlife from dusk till dawn.
The Night Owl
33.6 km
A cozy Digbeth venue where soulful retro beats and friendly vibes create unforgettable nights for all music lovers.
Quantum Vnues
33.6 km
Dive into Digbeth's beating heart: Quantum Venues delivers electrifying nights of music, lights, and unbridled energy in Birmingham's creative core.
Next Door & Spotlight
33.6 km
Two adjoining Digbeth nightspots — a pulse-driven DJ room and an intimate bar space with street-food pop-ups and a raw, industrial vibe.
Nightingale Club
33.7 km
Birmingham's legendary LGBTQIA+ superclub: three floors of pulsating beats, go-go glamour, and five decades of unapologetic queer joy in the Gay Village.
Mango Night Club
33.8 km
A high‑energy Bristol Street nightclub serving Afrobeats, hip‑hop and R&B for late‑night dancers and party crowds in central Birmingham.
Sector 57
33.8 km
Experience Birmingham’s vibrant nightlife at Sector 57, where eclectic music and electric vibes create unforgettable nights in Deritend.
For the vibe & atmosphere seeker
- Fun-filled
- Unique
- Quirky
- Casual
- Entertaining
For the design and aesthetic lover
- Colorful Aesthetics
- Vintage Styles
- Bohemian Styles
For the architecture buff
- Historic
- Landmarks
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Selfie Spots
- Aesthetic Corners
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
- Weekend Getaway
- Festival / Event Nearby
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Child Friendly
- Teen Friendly
- Couple Friendly
- Solo Friendly
- Solo Female Friendly