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Discover the Enchantment of Magic Alley

Explore the magical world of Magic Alley in Stratford-upon-Avon, where fantasy meets creativity in a unique shopping experience.

4.5

A brief summary to Magic Alley

  • 1st Floor, Bell Ct, Stratford-upon-Avon, CV37 6EX, GB
  • +441789290969

Magic Alley is a whimsical tourist attraction nestled in the heart of Stratford-upon-Avon, inviting visitors to explore a realm where magic and creativity converge. This enchanting space, located on the first floor of Bell Court, showcases an array of magical artifacts, books, and gifts that appeal to both young and old alike. The moment you step inside, you'll be transported into a world that celebrates the fantastical, with beautifully designed interiors that spark the imagination. From the moment you enter, the charming ambiance is complemented by friendly staff, eager to share the stories and lore that enrich this magical haven. One of the highlights of Magic Alley is its rich collection of themed merchandise, ranging from spell books to unique trinkets, making it a perfect place for souvenir shopping. Visitors can also participate in workshops and events that delve into various aspects of magic and creativity, enhancing the overall experience. The attraction is particularly family-friendly, encouraging children to engage with the magical elements and indulge in their imagination. For those looking to learn more about the fascinating history and culture surrounding the world of magic, informative displays and exhibits provide valuable insights. Magic Alley is not just a shop; it is an experience that fosters a sense of wonder and curiosity. Whether you're a local or a tourist, this unique destination offers a delightful escape from the ordinary. Make sure to carve out some time in your travel itinerary to visit Magic Alley, where every corner holds a new surprise and every visit is infused with enchantment.

Local tips

  • Visit during weekdays to avoid the crowds and enjoy a more relaxed shopping experience.
  • Ask the staff about upcoming workshops or events to make the most of your visit.
  • Don't forget to check out the exclusive merchandise that can't be found elsewhere.
  • Take your time to explore the intricately designed interior for the full magical experience.
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Experience Magic Alley

Getting There

  • Walking

    From the Royal Shakespeare Company, head northwest on Waterside. Turn left onto Sheep Street, then turn right onto Henley Street. Continue straight and cross the road at the pedestrian crossing. Turn left onto Windsor Street and continue until you reach Magic Alley.

  • Bus

    Take the Number 1 bus from the Town Centre (near the High Street) towards Clopton. Get off at the Windsor Street stop. Magic Alley is a short walk from there.

  • Taxi

    Hail a taxi from any location in Stratford-upon-Avon and ask the driver to take you to Magic Alley on Windsor Street. The taxi should drop you off right in front of the entrance.

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