Paul A Young Fine Chocolates Travel Guide

Free Guide: Discover London’s Soho boutique chocolatier famed for inventive, hand-crafted chocolates and award-winning sea salted caramels.

A brief summary of Paul A Young Fine Chocolates

Discover London’s Soho boutique chocolatier famed for inventive, hand-crafted chocolates and award-winning sea salted caramels.

Paul A Young Fine Chocolates on Wardour Street in London is an acclaimed boutique chocolate shop known for its artisanal, hand-crafted chocolates with unique and adventurous flavors like sea salted caramel and fennel cream. This upscale chocolatier offers a luxurious experience with rich, innovative confections, brownies, and ice creams, all made fresh daily, appealing to chocolate lovers seeking premium quality and originality in the heart of London’s Soho.

0.5–1.5 hrsTime to spend
$$$Luxury
IndoorSetting
5 / 5Mobile signal

On-site amenities

  • Restrooms
  • Drink options
  • Food options
  • Seating areas
  • Information boards
4.5 Excellent · 259 Google reviews
Address
143 Wardour St, London W1F 8WA
Phone

Getting there

London Underground

Take the London Underground to Tottenham Court Road station, approximately 10-15 minutes walk to 143 Wardour Street. The station is well connected by Central and Northern lines. Walking terrain is flat and accessible. No cost beyond standard Tube fare, typically £2.50–£5 depending on ticket type.

Bus

Several London bus routes stop near Wardour Street, including routes 24, 29, and 176. Travel time varies from 20 to 40 minutes depending on traffic. Buses are wheelchair accessible, and fares are £1.75 with an Oyster or contactless card.

Taxi or Ride-Hailing

A taxi or ride-hailing service from central London locations typically takes 10-20 minutes depending on traffic, with fares ranging from £7 to £15. Wardour Street has parking restrictions, so drop-off is recommended.

Discover more about Paul A Young Fine Chocolates

Artisanal Craftsmanship and Flavor Innovation

Paul A Young Fine Chocolates is renowned for its artisanal approach to chocolate making, where each piece is hand-crafted daily using high-quality ingredients. The shop is celebrated for pushing the boundaries of traditional chocolate with inventive flavors such as sea salted caramel, fennel cream with lemongrass, and even unusual combinations like stilton cheese chocolates. The chocolates are rich and vibrant, often featuring a balance of intense dark chocolate shells with soft, luscious fillings that linger on the palate.

A Boutique Experience in Soho

Located at 143 Wardour Street in London’s vibrant Soho district, the shop exudes a boutique charm with a welcoming atmosphere. The interior is designed to highlight the craftsmanship behind the chocolates, and staff are known for their knowledgeable and attentive service, often offering free tastings to help customers explore the diverse flavor profiles. The shop also stocks complementary treats such as brownies and ice cream, enhancing the indulgent experience.

Signature Offerings and Award-Winning Delights

Among its signature creations, the sea salted caramel chocolates stand out as award-winning favorites, prized for their perfect balance of saltiness and sweetness encased in a robust dark chocolate shell. The shop’s brownies are noted for their gooey texture and subtle golden syrup flavor, providing a decadent alternative to the chocolates. This combination of quality and creativity has earned Paul A Young a loyal following among Londoners and visitors alike.

Creative Chocolate Courses and Community Engagement

Beyond retail, Paul A Young Fine Chocolates offers chocolate making and tasting courses, inviting enthusiasts to learn the art of tempering, ganache making, and truffle rolling. These interactive experiences deepen appreciation for chocolate craftsmanship and foster a community of chocolate lovers. The shop’s engagement with its clientele reflects a passion not only for selling chocolates but also for sharing knowledge and delighting customers.

Distinctive Flavors and Sensory Journey

The shop’s chocolates offer a sensory journey, with flavors that range from fruity passion fruit curds to spicy tobacco notes, and even savory hints like marmite-infused truffles. This adventurous palette sets Paul A Young apart from conventional chocolatiers, appealing to those seeking novelty and depth in their confectionery. The rich aromas and textures create an immersive tasting experience that is both surprising and satisfying.

Legacy and Location Significance

Situated in the heart of London’s Soho, an area known for its eclectic and artistic vibe, Paul A Young Fine Chocolates contributes to the neighborhood’s reputation for unique culinary experiences. The shop’s presence on Wardour Street places it among a vibrant mix of eateries, shops, and cultural venues, making it a must-visit destination for chocolate aficionados exploring London’s diverse food scene.

Evendo Review Centre

Reviews from Google
By star rating

Guest reviews

Best time to go

Quietest: Jan, Feb & Mar · before 7am or from 11pm

How busy it gets, month by month Estimated
  1. Jan: 56% of the busiest month, one of the quietest
  2. Feb: 56% of the busiest month, one of the quietest
  3. Mar: 67% of the busiest month, one of the quietest
  4. Apr: 78% of the busiest month
  5. May: 89% of the busiest month
  6. Jun: 89% of the busiest month
  7. Jul: 100% of the busiest month
  8. Aug: 100% of the busiest month
  9. Sep: 78% of the busiest month
  10. Oct: 67% of the busiest month
  11. Nov: 78% of the busiest month
  12. Dec: 100% of the busiest month
How busy it gets, hour by hour Estimated
  1. 5am: 11% of the busiest hour, one of the quietest
  2. 6am: 22% of the busiest hour, one of the quietest
  3. 7am: 44% of the busiest hour
  4. 8am: 67% of the busiest hour
  5. 9am: 78% of the busiest hour
  6. 10am: 89% of the busiest hour
  7. 11am: 100% of the busiest hour
  8. 12pm: 100% of the busiest hour
  9. 1pm: 89% of the busiest hour
  10. 2pm: 78% of the busiest hour
  11. 3pm: 78% of the busiest hour
  12. 4pm: 89% of the busiest hour
  13. 5pm: 100% of the busiest hour
  14. 6pm: 89% of the busiest hour
  15. 7pm: 67% of the busiest hour
  16. 8pm: 56% of the busiest hour
  17. 9pm: 44% of the busiest hour
  18. 10pm: 22% of the busiest hour
  19. 11pm: 11% of the busiest hour, one of the quietest

Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.

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