The Blue Posts, Rupert Street: A Modern West End Pub with Historic Roots
A sleek, modern pub in Soho with historic roots and a name wrapped in local legend, offering vibrant West End nightlife charm.
The Blue Posts on 28 Rupert Street is a sleek, modern pub in London’s West End, blending contemporary style with a rich history dating back to 1739. Known for its transformation in 2018, it offers a welcoming atmosphere in the heart of Soho, with a nod to the traditional British pub culture and a name steeped in local legend.
A brief summary to The Blue Posts
- 28 Rupert St, London, W1D 6DJ, GB
- +447921336010
- Visit website
- Duration: 1 to 3 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 4 pm-11:30 pm
- Tuesday 4 pm-11:30 pm
- Wednesday 4 pm-11:30 pm
- Thursday 4 pm-11:30 pm
- Friday 12 pm-12 am
- Saturday 12 pm-12 am
Local tips
- Visit in the evening after 4pm when the pub opens for a lively atmosphere and a good selection of drinks.
- Try the Irish Coffee, a specialty that reflects the pub’s unique blend of traditional and modern offerings.
- Explore other nearby Blue Posts pubs in Soho to experience different historic vibes and atmospheres.
- Enjoy the sleek interior design that contrasts with the classic West End pub feel, perfect for socializing or relaxing.
For the on-the-go comforts that matter to you
- Restrooms
- Seating Areas
- Information Boards
Getting There
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London Underground
Take the Piccadilly Line to Leicester Square station, approximately a 5-10 minute walk to 28 Rupert Street. The station is well-serviced with frequent trains, and walking involves navigating busy city streets. No additional cost beyond standard fare applies.
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Bus
Several bus routes serve the Soho area, including routes 14, 19, and 24. From central London, buses typically take 15-25 minutes depending on traffic. Alight near Coventry Street or Shaftesbury Avenue and walk about 5 minutes to the pub. Single fares cost around £1.75 with contactless payment.
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Taxi or Rideshare
A taxi or rideshare from central London locations to Rupert Street usually takes 10-20 minutes depending on traffic. Fares range from £8 to £15. Note that parking is limited and expensive in Soho, so this option is best for convenience.
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Walking
If you are nearby, walking to The Blue Posts is a pleasant option, especially from Leicester Square or Piccadilly Circus. Expect a 10-15 minute walk on mostly flat, paved streets, suitable for most mobility levels.
The Blue Posts location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about The Blue Posts
Historic Origins and Name Significance
The Blue Posts pub on Rupert Street traces its origins back to 1739, making it one of the longstanding establishments in London's West End. Its name is part of a fascinating local mystery with several theories explaining the 'Blue Posts' moniker. One popular legend suggests that blue posts once marked the boundaries of royal hunting grounds in the area, while another theory links the name to the availability of sedan chairs for hire, indicated by blue posts outside the pubs. Despite the uncertainty, the name carries a sense of historical intrigue that enriches the pub’s character.Architectural and Interior Features
Though the current Blue Posts underwent a complete transformation in early 2018, it retains subtle nods to its heritage. Unlike its more traditional counterparts in Soho, this Rupert Street location embraces a sleek and modern design, offering a fresh take on the classic British pub. The interior is spacious and stylish, moving away from the cramped, cozy feel typical of older pubs. This contemporary aesthetic makes it a standout venue amid the bustling West End nightlife.A Social Hub in the Heart of Soho
Situated in the vibrant Soho district, The Blue Posts serves as a popular meeting place for locals and visitors alike. Historically, it was known as a spot where the 'cool kids' gathered before heading out for late-night clubbing. Today, it continues to attract a diverse crowd, offering a lively yet relaxed atmosphere. The pub’s location on Rupert Street places it close to theatres, restaurants, and entertainment venues, making it a convenient stop for pre- or post-show drinks.Drink and Dining Experience
The Blue Posts offers a moderate price range with a well-curated selection of beverages, including real ales and classic pub drinks. It is known for its quality Irish Coffee and coffee brewed throughout the day, reflecting its unique blend of traditional and contemporary pub culture. The pub’s menu and drink offerings cater to a wide range of tastes, making it suitable for casual gatherings or more festive occasions.Connection to Soho’s Cultural Fabric
While The Blue Posts on Rupert Street has evolved in style, it remains deeply connected to Soho’s rich cultural and social history. The area’s legacy as a creative and entertainment hub is mirrored in the pub’s welcoming vibe and its role as a communal space. The pub’s presence contributes to the ongoing narrative of Soho as a dynamic and inclusive neighborhood, blending history with modern urban life.Modern Amenities and Accessibility
The pub operates with hours suited to evening socializing, opening in the late afternoon and staying open until late at night. Its central location offers easy access to public transport and nearby attractions. The Blue Posts balances its historic charm with modern conveniences, providing restrooms, seating areas, and a comfortable environment for visitors seeking a quintessential London pub experience with a contemporary twist.Iconic landmarks you can’t miss
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Essential places to dine
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Markets, malls and hidden boutiques
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For the vibe & atmosphere seeker
- Lively
- Casual
- Unique
For the design and aesthetic lover
- Modern Designs
For the architecture buff
- Historic
- Landmarks
For the social media creator & influencer
- Instagrammable
- Photo Spots
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Nightlife
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Adult Friendly
- Solo Friendly
- Couple Friendly
- LGBT Friendly
