The Blue Posts Travel Guide
Free Guide: A sleek, modern pub in Soho with historic roots and a name wrapped in local legend, offering vibrant West End nightlife charm.
A brief summary of The Blue Posts
A sleek, modern pub in Soho with historic roots and a name wrapped in local legend, offering vibrant West End nightlife charm.
The Blue Posts on 28 Rupert Street is a sleek, modern pub in London’s West End, blending contemporary style with a rich history dating back to 1739. Known for its transformation in 2018, it offers a welcoming atmosphere in the heart of Soho, with a nod to the traditional British pub culture and a name steeped in local legend.
On-site amenities
Restrooms
Seating areas
Information boards
Opening hours
- Mon4 pm–11:30 pm
- Tue4 pm–11:30 pm
- Wed4 pm–11:30 pm
- Thu4 pm–11:30 pm
- Fri12 pm–12 am
- Sat12 pm–12 am
- SunClosed
Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.
- Address
- 28 Rupert St, London W1D 6DJ
- Phone
- Website
Getting there
London Underground
Bus
Taxi or Rideshare
Walking
Discover more about The Blue Posts
Historic Origins and Name Significance
The Blue Posts pub on Rupert Street traces its origins back to 1739, making it one of the longstanding establishments in London's West End. Its name is part of a fascinating local mystery with several theories explaining the 'Blue Posts' moniker. One popular legend suggests that blue posts once marked the boundaries of royal hunting grounds in the area, while another theory links the name to the availability of sedan chairs for hire, indicated by blue posts outside the pubs. Despite the uncertainty, the name carries a sense of historical intrigue that enriches the pub’s character.
Architectural and Interior Features
Though the current Blue Posts underwent a complete transformation in early 2018, it retains subtle nods to its heritage. Unlike its more traditional counterparts in Soho, this Rupert Street location embraces a sleek and modern design, offering a fresh take on the classic British pub. The interior is spacious and stylish, moving away from the cramped, cozy feel typical of older pubs. This contemporary aesthetic makes it a standout venue amid the bustling West End nightlife.
A Social Hub in the Heart of Soho
Situated in the vibrant Soho district, The Blue Posts serves as a popular meeting place for locals and visitors alike. Historically, it was known as a spot where the 'cool kids' gathered before heading out for late-night clubbing. Today, it continues to attract a diverse crowd, offering a lively yet relaxed atmosphere. The pub’s location on Rupert Street places it close to theatres, restaurants, and entertainment venues, making it a convenient stop for pre- or post-show drinks.
Drink and Dining Experience
The Blue Posts offers a moderate price range with a well-curated selection of beverages, including real ales and classic pub drinks. It is known for its quality Irish Coffee and coffee brewed throughout the day, reflecting its unique blend of traditional and contemporary pub culture. The pub’s menu and drink offerings cater to a wide range of tastes, making it suitable for casual gatherings or more festive occasions.
Connection to Soho’s Cultural Fabric
While The Blue Posts on Rupert Street has evolved in style, it remains deeply connected to Soho’s rich cultural and social history. The area’s legacy as a creative and entertainment hub is mirrored in the pub’s welcoming vibe and its role as a communal space. The pub’s presence contributes to the ongoing narrative of Soho as a dynamic and inclusive neighborhood, blending history with modern urban life.
Modern Amenities and Accessibility
The pub operates with hours suited to evening socializing, opening in the late afternoon and staying open until late at night. Its central location offers easy access to public transport and nearby attractions. The Blue Posts balances its historic charm with modern conveniences, providing restrooms, seating areas, and a comfortable environment for visitors seeking a quintessential London pub experience with a contemporary twist.
Evendo Review Centre
Guest reviews
Best time to go
Quietest: Jan, Feb & Mar · before 9am
Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.
Explore The Blue Posts on the map
A handpicked selection of must-see spots near The Blue Posts, mapped for you.
Get your free copy of our complete guide to The Blue Posts, delivered straight to you.
Everything on this page, from opening hours and how to get there to Eve’s tips and the best time to go, in one PDF you can read offline, print or share.
Already have an account? Sign in
Your The Blue Posts guide is ready.
We'll send it to · Not you? Sign out

Getting your guide ready…
We are putting together a fresh copy of the The Blue Posts guide. This can take up to a minute.
This can take a few moments. If your browser asks, choose Allow so the download can start. You'll find the guide in your Downloads folder.
Nothing happened? Download it again
Sorry, the guide is taking longer than usual. Please try again in a minute, or get it by email instead.
Unlock the best of The Blue Posts
Skip-the-line tickets, guided tours with entry, and walking tours of the area, booked in a few clicks.
Other nearby places you may find interesting
The closest places of the same kind, if this one is not quite what you had in mind.
-
Torrisdale beach A pristine mile of golden sand and dunes on Scotland's wild north coast, where rivers meet the sea and history whispers through ancient stones. -
Smoo Cave Explore Britain’s largest sea cave with a stunning waterfall, hidden chambers, and rich history in Scotland’s wild North West Highlands. -
Whaligoe Steps A historic cliffside stairway leading to a secluded natural harbour, echoing with the legacy of Scotland’s fishing heritage and rugged coastal beauty. -
Ardvreck Castle Waterfall Discover the haunting ruins and cascading waterfall of Ardvreck Castle, where Scottish history meets breathtaking Highland nature. -
Ousdale Broch Discover Ousdale Broch, a captivating Iron Age fortress in Caithness, blending ancient architecture with Norse history and scenic northern landscapes.
Swipe for more places
More to explore near The Blue Posts
Do you manage this location?
Take control to get all the benefits, like improved information, better appearance, and stronger visibility across AI-powered discovery.
Explore more

Explore more of Sutherland
Discover Sutherland, the untamed beauty of the Scottish Highlands, where rugged landscapes, serene lochs, and dramatic coastlines await the adventurous traveler.
Explore Sutherland
Explore more of United Kingdom
Discover the United Kingdom: A blend of rich history, stunning landscapes, and vibrant cities, offering a unique travel experience for every visitor.
Explore United Kingdom
