The Cube Travel Guide

The Cube stands as one of Birmingham’s most compelling architectural landmarks. Its distinctive gold and bronze exterior pays homage to the city’s industrial heritage, designed by award-winning architects Ken Shuttleworth and Make. Rising 24 storeys, the building’s jewel-like facade glistens along the city skyline, making it instantly recognizable. Inside, evocative bronze sculptures by local street artist Temper add a unique artistic touch, blending contemporary design with cultural roots.

The Cube is a vibrant mixed-use development housing a luxury hotel, office spaces, indulgent restaurants and bars, and a boutique bowling alley. The hotel occupies the upper floors, offering 52 boutique rooms with local-inspired décor and sweeping views of Birmingham. While the hotel boasts modern amenities such as free high-speed internet, spa, and pool facilities, some guests have noted issues with air conditioning and room maintenance. The venue’s event spaces, including the Champagne Room and Private Event Room, cater to corporate meetings, private dining, and celebrations, providing state-of-the-art technology and spectacular city vistas.

Dining at The Cube is a highlight, with several acclaimed options. The Marco Pierre White Steakhouse Bar & Grill on the 25th floor offers fine dining paired with breathtaking panoramic views of Birmingham’s skyline, ideal for special occasions and romantic evenings. Shogun Teppan-Yaki brings theatrical Japanese cuisine, featuring sushi and live teppanyaki cooking. For a more casual and lively atmosphere, Lane 7 provides a boutique bowling alley with arcade games and karaoke, perfect for social gatherings and entertainment.

Situated at 196 Wharfside Street, The Cube is centrally located within walking distance of Birmingham New Street Station, The Mailbox, Brindleyplace, and the ICC. It benefits from excellent public transport links and has the UK’s largest fully automated car park on site, simplifying parking in the city centre. The building is smoke-free and fully accessible with lifts and escalators to all public areas, supported by a 24/7 security team ensuring visitor safety.

The Cube offers a dynamic yet sophisticated atmosphere. Visitors can enjoy tranquil moments gazing over the city skyline or engage in lively entertainment at the bowling alley and bars. Its blend of modern design, urban views, and cultural touches create a unique environment that appeals to business travelers, couples, and social groups alike. The rooftop bars and restaurants provide memorable settings for dining and nightlife.

While The Cube is celebrated for its views and diverse offerings, some visitors have reported issues with room comfort, particularly air conditioning and ventilation. Service responsiveness in the hotel and dining venues has also been noted as inconsistent. Despite these challenges, The Cube remains a key destination in Birmingham for those seeking a combination of iconic architecture, city views, and varied leisure options.