Cultural Exploration in Taroudant with Friends

Immersing Myself in Taroudant's Charms

Today was a beautiful blend of art, culture, and culinary adventures here in Taroudant. With my friends by my side, I was eager to explore the city's hidden gems, from the artistic haven of Palais Claudio Bravo to the bustling local markets and flavorful restaurants. This journey was about experiencing the heart of Taroudant, one vibrant moment at a time.

Our day began with a hearty breakfast at Buvette des profs. It was a humble spot, but the food was delicious and gave us a real taste of local life. I always appreciate starting the day like a local, it feels more authentic somehow. Fuelled up, we were ready to delve into the artistic side of Taroudant.

Palais Claudio Bravo: A Surreal Experience

The first stop on our itinerary was the Palais Claudio Bravo. This place is truly something else. As we approached, the grandeur of the palace was immediately striking. The late Claudio Bravo, a hyperrealist painter, chose Taroudant as the canvas for his artistic vision, and the result is breathtaking.

Stepping inside felt like entering another world. The palace is filled with an eclectic mix of art objects, antique furniture, and Bravo’s own paintings. Each room told a story, and I found myself captivated by the details. The architecture itself is a work of art, with patios, fountains, and even a miniature replica of the Menara of Marrakech.

The gardens were equally enchanting, a lush oasis of greenery that provided a tranquil escape. I learned that Bravo entertained many prominent figures here, and it’s easy to see why. The serene atmosphere and artistic ambiance make it a truly special place.

Art is not what you see, but what you make others see.

We took a guided tour, which I highly recommend. The guide shared fascinating insights into Bravo’s life and work, enhancing our appreciation for the palace’s unique character. It’s not just a museum; it’s a living testament to an artist’s passion and vision.


Discover the artistic heart of Morocco at Palais Claudio Bravo, where art and hospitality converge in a stunning setting.

Exploring Roudana Targanet

Next on our list was Roudana Targanet, a place known for its high-quality, organic argan oil products. As someone who values sustainable living, I was particularly interested in this visit. Roudana Targanet is more than just a shop; it’s a brand committed to ethical sourcing and sustainability.

We learned about the benefits of argan oil and how it’s used in various skincare and cosmetic products. The oil is extracted from the fruits of the argan tree, which thrives in the dry climate of Morocco. I was impressed by the company’s dedication to supporting local communities and preserving the environment.

I ended up buying a few argan oil products to take back home. Knowing that my purchase supports the livelihoods of local people made it even more meaningful. Plus, I'm always on the lookout for natural beauty solutions, and argan oil seems like a perfect fit.


Experience the vibrant culture and shopping delights at Roudana Targanet, Taroudant's premier shopping destination with local and international flair.

Wandering Through Place Bab Lahjer

Our afternoon was spent at Place Bab Lahjer, a bustling square that offers a glimpse into the everyday life of Taroudant. The square is a hub of activity, with locals and tourists alike mingling and soaking in the atmosphere.

We strolled through the square, taking in the sights and sounds. There were vendors selling everything from spices to traditional clothing. I enjoyed watching the locals go about their day, chatting and laughing. It’s moments like these that make travel so enriching. You get to witness firsthand the rhythm of a different culture.


Experience the vibrant culture and stunning architecture of Place Bab Lahjer in Taroudant, a must-visit town square in Morocco.

A Treasure Trove at Aladdin Treasure

Before dinner, we made a stop at Aladdin Treasure, a shop known for its vibrant shopping experience. As we stepped inside Aladdin Treasure, we were immediately captivated by the colorful array of handcrafted pottery and traditional Moroccan goods. The shop was a sensory delight, filled with intricate designs and the rich textures of local craftsmanship.

I was particularly drawn to the hand-painted ceramics. After a bit of friendly haggling, I purchased a beautiful tagine to bring home, eager to try my hand at cooking some Burkinabé dishes for Jan and Amina, infused with Moroccan flavors. The owner was incredibly helpful, sharing stories behind each piece and making our shopping experience truly special.


Discover the vibrant shopping experience at Aladdin Treasure in Taroudant, where local culture meets modern retail in a stunning setting.

Culinary Delights: Lunch and Dinner

For lunch, we ventured to Chouwaya Tinzert, a restaurant recommended for its authentic Moroccan cuisine. The reviews didn't lie, it was a great choice. The atmosphere was lively, and the aroma of grilled meats filled the air. I decided to try the tagine, a classic Moroccan dish, and it was absolutely delicious. The flavors were rich and complex, and the meat was tender and succulent.


Experience authentic Moroccan cuisine at Chouwaya Tinzert in Taroudant – where tradition meets taste in every dish.

In the evening, we had dinner at Dar Zitoune. This restaurant offered a more upscale dining experience, with a beautiful interior and a relaxed ambiance. The service was impeccable, and the staff were attentive and friendly. I opted for a traditional Moroccan dish with a modern twist, and it was a culinary masterpiece.


Discover Dar Zitoune in Taroudant – A delightful blend of Moroccan cuisine and hospitality awaits you at this charming restaurant-hotel.

Reflections on the Day

As the day drew to a close, I reflected on our experiences. Taroudant had surprised me with its blend of art, culture, and culinary delights. From the surreal beauty of Palais Claudio Bravo to the vibrant energy of Place Bab Lahjer, every moment had been a feast for the senses. And the food, oh, the food! Each meal had been a delicious exploration of Moroccan flavors.

I'm grateful for the opportunity to share these experiences with my friends. Traveling together has deepened our bond, and I know that we’ll cherish these memories for years to come. As I prepare for tomorrow's adventures, which include visiting Bab El Kasbah, Dar Randigaba, and the Oasis Tiout, I can't help but feel excited about what Taroudant has in store for us. I'm particularly looking forward to our dinner at Restaurant Kasbah Tiout, which I've heard offers stunning views of the oasis.

Tomorrow, we plan to explore more of Taroudant's historical sites, including Bab El Kasbah and Dar Randigaba. We’re also excited to visit the Oasis Tiout, a palm-covered haven with a hilltop kasbah. And perhaps, if we are in the mood, we will visit Care Club for a drink.

“Travel is not reward for working, it’s education for living.”

Taroudant has certainly been an education. It’s a reminder that travel is not just about seeing new places, but about experiencing new cultures and connecting with new people. And as I drift off to sleep, I can’t help but feel grateful for this incredible journey.

Until tomorrow, dear readers! I can't wait to share more of our Moroccan adventure with you.