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The Enchanting Fuente Plaza: A Jewel of Purmamarca

Discover the vibrant culture and stunning landscapes at Fuente Plaza in Purmamarca, a must-visit destination in Jujuy, Argentina.

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Explore Fuente Plaza in Purmamarca, a vibrant hub brimming with local culture, artisan crafts, and breathtaking views of the iconic Hill of Seven Colors. This lively square invites visitors to experience the authentic charm of Jujuy Province in Argentina, making it a must-visit destination for tourists seeking a unique cultural experience.

A brief summary to Fuente Plaza

  • Purmamarca, San Salvador de, Jujuy Province, AR

Local tips

  • Visit early in the morning to enjoy a quieter experience and better light for photography.
  • Don't miss the artisan market for unique handcrafted souvenirs and gifts.
  • Try local dishes at the nearby cafes; the empanadas and tamales are particularly delicious.
  • Take a guided tour to learn about the history and cultural significance of the area.
  • Check for local events or performances that may be happening during your visit for an authentic cultural experience.
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Getting There

  • Car

    If you are driving in Purmamarca, start from the main square, Plaza 9 de Julio. Head southwest on Av. San Martín toward Calle Rivadavia. Continue on Av. San Martín until you reach the intersection with Calle Belgrano. Turn left onto Calle Belgrano and drive for about 300 meters. Fuente Plaza will be on your right, easily identifiable by its vibrant architecture and surroundings.

  • Walking

    If you are in downtown Purmamarca, head towards Plaza 9 de Julio. From there, walk southwest along Av. San Martín. After about 500 meters, you will reach the intersection with Calle Belgrano. Turn left onto Calle Belgrano and walk for another 300 meters. Fuente Plaza will be on your right side. This is a pleasant walk and you will enjoy the scenic views along the way.

  • Public Transportation

    To reach Fuente Plaza using public transportation, take a local bus or shared taxi (remis) from the main bus terminal in Purmamarca. Look for a bus heading towards the local attractions or ask for a shared taxi heading to Fuente Plaza. The fare is generally around 50-100 ARS per person. The driver will drop you off close to Fuente Plaza, and from there, it is a short walk to the Plaza itself.

Unlock the Best of Fuente Plaza

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Discover more about Fuente Plaza

Nestled in the picturesque town of Purmamarca, Fuente Plaza serves as a vibrant focal point for both locals and tourists alike. This charming square is surrounded by colorful adobe buildings and offers stunning views of the legendary Hill of Seven Colors, making it a perfect backdrop for memorable photographs. As you stroll through the plaza, you'll encounter a variety of artisan markets showcasing handcrafted goods, from intricate textiles to exquisite pottery, all reflecting the rich cultural heritage of the region. The lively atmosphere is enhanced by local musicians and performers who often grace the square, providing a delightful auditory experience as you soak in the sights and sounds around you. A visit to Fuente Plaza is not just about shopping; it's also an opportunity to savor the flavors of Jujuy. Several small eateries and cafes line the plaza, offering delicious regional dishes and refreshing beverages, ideal for a quick bite or a leisurely meal. The friendly locals are always eager to share their stories and traditions, adding an authentic touch to your visit. Don't forget to take a moment to relax on one of the benches, allowing yourself to absorb the vibrant energy of this enchanting place. Whether you're looking to shop for unique souvenirs, enjoy a traditional meal, or simply bask in the stunning natural beauty, Fuente Plaza promises a memorable experience that captures the essence of Purmamarca.

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