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I Aruba Sign: A Photo-Perfect Landmark

Snap a photo with the iconic 'I Aruba' sign, a vibrant symbol of the island's welcoming spirit and a must-visit landmark in Noord.

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The I Aruba sign is more than just a photo op; it's a symbol of the island's welcoming spirit and a celebration of Aruban culture. Located on J.E. Irausquin Blvd in Noord, it's easily accessible and has become an iconic landmark for tourists. The sign's vibrant colors and bold lettering create a picture-perfect backdrop, ideal for capturing cherished memories of your time in Aruba. The sign is strategically located near the cruise terminal and surrounded by shops and restaurants, making it a convenient stop for visitors exploring the area. While there might be a short wait to take photos, the friendly atmosphere encourages everyone to take their turn and share in the experience. Locals take pride in the sign, emphasizing the importance of keeping it clean and well-maintained as it represents the island's image. Whether you're arriving by cruise ship, staying at a nearby resort, or simply exploring the island, the I Aruba sign is a must-see attraction that embodies the happy and carefree spirit of Aruba. It's a place to snap a photo, share your love for the island, and create lasting memories.

Local tips

  • Visit the sign in the evening or at night to avoid crowds and capture unique photos with different lighting.
  • Wear sunscreen, as there is limited shade around the sign.
  • Take advantage of the nearby stores and restaurants for a complete experience.
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A brief summary to I Aruba sign

  • HX93+6VW, J.E. Irausquin Blvd, Noord, AW

Getting There

  • Walking

    If you are near the Palm Beach area, you can walk along J.E. Irausquin Blvd towards Oranjestad. The sign will be on your left, close to the beach. Be mindful of the traffic.

  • Public Transport

    From Eagle Beach, take a bus towards Oranjestad along J.E. Irausquin Blvd. The fare is about $2-$3 USD. You can either walk about 1.5 kilometers to the sign or take a local taxi for approximately $5-$10 USD.

  • Taxi

    Taxis are readily available at hotels and along the beach. A taxi ride from Eagle Beach to the I Aruba Sign will cost approximately $15-$20 USD, depending on traffic. Note that there may be a surcharge of $3 USD for travel on Sundays, holidays, or between 11:00 PM and 7:00 AM.

  • Driving

    If driving from Eagle Beach, head east on J.E. Irausquin Blvd toward Oranjestad. Turn left onto Lloyd G. Smith Blvd. Continue and you will see the I Heart Aruba Sign on your right. Parking is available nearby. Paid parking is enforced from Monday through Saturday from 9 AM to 7 PM. Metered parking costs 1 Awg = $0.57 for 30 minutes or 2 Awg = $ 1.14 for 60 minutes.

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