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Captivating Aruba: The Iconic 'I Heart Aruba' Sign

Discover the iconic 'I Heart Aruba' sign in Oranjestad, a vibrant symbol celebrating the beauty and charm of this Caribbean paradise.

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As you explore the stunning island of Aruba, make sure to stop by the iconic 'I Heart Aruba' sign, located in the heart of Oranjestad. This vibrant and colorful installation is a beloved landmark where both tourists and locals gather to celebrate the beauty and warmth of the island. The sign, with its striking red heart and playful typography, offers an ideal photo opportunity against a backdrop of the island's picturesque landscapes. It is a perfect spot to capture those unforgettable vacation memories, whether you are traveling with family, friends, or on a romantic getaway. The area surrounding the sign is bustling with local shops, restaurants, and vibrant street life. While you're here, take a moment to soak in the cheerful atmosphere of Oranjestad. Enjoy a leisurely stroll along the waterfront, or indulge in some local cuisine at nearby eateries. The sign is not only a visual treat but also a reflection of the island’s rich culture and friendly community. Visitors often rave about the amiable atmosphere, making it easy to mingle with fellow travelers and locals alike. For those who want to make the most of their visit, consider coming early in the morning or later in the afternoon to avoid larger crowds and enjoy softer lighting for your photographs. The 'I Heart Aruba' sign is more than just a photo op; it's a celebration of everything that makes Aruba a cherished destination. From its stunning beaches to its warm-hearted people, Aruba is a place that captures your heart, and this sign is the perfect representation of that sentiment.

Local tips

  • Visit during early morning or late afternoon for the best lighting and fewer crowds.
  • Consider bringing a tripod for group photos, as the sign can get busy with tourists.
  • Explore the nearby shops and cafes to experience local culture after your photo session.
  • Check for any local events happening nearby, as they can enhance your visit.
  • Don’t forget to hydrate and wear sunscreen, especially if visiting during the midday sun.
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A brief summary to I Heart Aruba Sign

  • Lloyd G. Smith Blvd 150, Oranjestad, Oranjestad-West, AW
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Getting There

  • Car

    If you're driving from Eagle Beach, head east on J.E. Irausquin Blvd toward Oranjestad. After about 2.5 kilometers, turn left onto Lloyd G. Smith Blvd. Continue for approximately 1 kilometer, and you will see the I Heart Aruba Sign on your right. Parking is available nearby, but be mindful of local parking regulations.

  • Public Transportation

    To reach the I Heart Aruba Sign using public transportation, take a bus from Eagle Beach towards Oranjestad. Look for the buses marked 'Oranjestad' that run along J.E. Irausquin Blvd. The fare is usually around $2-$3 USD. When you reach the bus terminal in Oranjestad, you can either walk (about 1.5 kilometers) to the sign or take a local taxi for a small fee (approximately $5-$10 USD) for a quicker option. If walking, head west on L.G. Smith Blvd. and follow the signs until you reach the I Heart Aruba Sign.

  • Taxi

    For a more direct route, you can take a taxi from Eagle Beach to the I Heart Aruba Sign. Taxis are readily available at hotels and along the beach. The ride should take about 10 minutes and will cost approximately $15-$20 USD, depending on traffic.

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