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I Heart Aruba Sign: A Photo-Perfect Landmark

Capture the spirit of Aruba at this iconic and colorful landmark in Oranjestad, a must-visit photo spot for tourists!

★★★★★4.3 (13)

The I Heart Aruba Sign is a vibrant and popular photo spot in Oranjestad, Aruba. This colorful landmark embodies the island's welcoming spirit and provides a perfect backdrop for capturing vacation memories.

Plan your visit

A brief summary to I Heart Aruba Sign

Opening times, essentials, and a few local tips gathered into one calmer, easier-to-scan planning section.

Plan your visit

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Lloyd G. Smith Blvd 150, Oranjestad, Oranjestad-West, AW
Eve
From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring I Heart Aruba Sign.

Local know-how to help you travel smarter and make the most of every moment.

Visit during the day to capture the sign in its full glory with bright sunshine.
Explore the surrounding area for local shops, cafes, and cultural experiences.
Combine your visit with other nearby attractions in Oranjestad.
Look for other 'I Love Aruba' signs around the island for more photo opportunities.

Discover more about I Heart Aruba Sign

The I Heart Aruba Sign, located on Lloyd G. Smith Blvd in Oranjestad, is more than just a photo opportunity; it's a symbol of the island's warm hospitality and picturesque landscapes. This colorful installation has become a must-visit spot for tourists eager to capture their memorable moments against Aruba's stunning scenery. The sign's bold letters and charming tropical surroundings create a lively atmosphere, making it a favorite for both locals and visitors. The area around the I Heart Aruba Sign is bustling with shops, cafes, and local vendors, offering a chance to immerse yourself in Aruban culture. Take a leisurely stroll, enjoy the vibrant architecture, and embrace the friendly locals. Whether you're starting your journey around the island or wrapping up your trip, a stop at the I Heart Aruba Sign is essential. It's a chance to soak in the island's vibrant energy and create lasting memories of your time in Aruba.

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    Getting There

    Walking

    From the Oranjestad city center, head west on Lloyd G. Smith Blvd. The I Heart Aruba Sign is located at Lloyd G. Smith Blvd 150, approximately a 15-20 minute walk from the central bus station. Enjoy the stroll along the waterfront, passing shops and restaurants along the way.

    Public Transport

    Take the Arubus from the hotel area to the central bus station in Oranjestad. From there, it's a 15-20 minute walk west on Lloyd G. Smith Blvd to the sign. Arubus runs frequently between Oranjestad and the resort areas. A single fare is approximately $2-$3 USD. Alternatively, from the bus terminal, you can take a local taxi for a small fee (approximately $7 - $10 USD).

    Taxi

    Taxis are readily available throughout Oranjestad and the resort areas. A taxi ride from the high-rise hotel area to the I Heart Aruba Sign will cost approximately $31 USD. From the airport to Oranjestad, the fixed rate is $21 USD. Note that there may be a $3 surcharge on Sundays, official holidays, and from 11:00 PM to 7:00 AM.

    Car

    If driving from Eagle Beach, head east on J.E. Irausquin Blvd toward Oranjestad. Turn left onto Lloyd G. Smith Blvd. Continue for approximately 1 kilometer, and you will see the I Heart Aruba Sign on your right. Parking is available nearby in marked white parking areas. Paid parking is enforced in this area. The tariff is approximately $0.55 USD for 30 minutes.

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    File:Eagle Beach. Oranjestad, Aruba.JPG - Wikimedia Commons

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