BrauKunstHaus: A Celebration of Tyrolean Beer Culture

The BrauKunstHaus, part of the Zillertal Bier brewery, offers a multi-sensory journey into the world of Tyrolean beer culture. Located in Zell am Ziller, this impressive visitor center spans over 5,000 square meters, providing an engaging and educational experience for beer enthusiasts and culture seekers alike. Inside, you'll discover the rich history of Zillertal Bier, Tyrol's oldest private brewery, which has been family-owned for over 500 years. The multimedia tour takes you through the carefully selected ingredients, the brewing process, and the traditions that make Zillertal beer unique. Interactive exhibits cater to all ages, even taking you inside the fermentation vessels. Experience Tyrolean beer culture with all your senses as you learn about the region's secrets. The tour also pays tribute to the Ziller Valley and its people, highlighting their love for socializing, music, and lively celebrations. The crowning finale of your visit is the opportunity to taste fresh beer specialties in the modern Bräustüberl. Don't miss the chance to explore the versatile store, where you can purchase Zillertal beer and other regional products. The BrauKunstHaus is a must-visit destination, offering a unique blend of tradition, innovation, and Tyrolean hospitality.