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PIER 39: San Francisco's Playful Waterfront

Experience San Francisco's iconic waterfront at PIER 39: stunning views, diverse dining, playful sea lions, and family-friendly fun await in the heart of Fisherman's Wharf.

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PIER 39, a vibrant waterfront marketplace in San Francisco, offers a memorable experience with stunning bay views, diverse dining, and playful sea lions. Opened in 1978, it has become a major tourist destination, offering a mix of shops, restaurants, attractions, and marine life. The pier's lively atmosphere, combined with its iconic views of the Golden Gate Bridge, Alcatraz, and the Bay Bridge, makes it a must-visit spot for tourists. Whether you're looking to enjoy fresh seafood, shop for unique souvenirs, or watch the famous sea lions, PIER 39 provides a quintessential San Francisco experience. Its location near Fisherman's Wharf, North Beach, and Chinatown makes it easily accessible and a perfect starting point for exploring the city.

A brief summary to PIER 39

Local tips

  • Visit early in the morning or later in the evening to avoid the biggest crowds and enjoy a more relaxed experience.
  • Check the PIER 39 website for special events, discounts, and seasonal activities to enhance your visit.
  • Dress in layers, as the weather on the pier can be unpredictable, with cool breezes and fog common even in summer.
  • Take advantage of the dining discounts offered with parking validation at participating restaurants to save money.
  • Don't miss the sea lions at K-Dock; they are most active during the day, but their numbers can vary depending on the season and food availability.
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Getting There

  • Public Transport

    From anywhere in San Francisco, the most convenient way to reach PIER 39 is via the Muni's historic F-Line streetcar. The F-Line runs along Market Street and The Embarcadero, dropping you off a short walk from the pier's entrance. A single ride fare is $3. Alternatively, several Muni bus lines (8-Bayshore, 30-Stockton, 39-Coit, and 49-Van Ness/Mission) also stop near PIER 39. Check the 511.org website or app for real-time schedules and route planning.

  • Taxi/Ride-Share

    Taxis and ride-sharing services like Uber and Lyft provide a direct and convenient way to reach PIER 39 from anywhere in San Francisco. A typical ride from downtown San Francisco will cost approximately $16-$20, depending on traffic and distance. The entrance to PIER 39 features a passenger loading and unloading zone for easy access.

  • Driving

    If driving, PIER 39 is located off The Embarcadero. From the North Bay, take Highway 101 South, cross the Golden Gate Bridge, take the Lombard Street exit, turn left on Van Ness Avenue, right on Bay Street, and left on The Embarcadero. From the South Bay, take Highway 101 North to Highway 80 East, exit at 4th Street, stay left onto Bryant Street, turn left on The Embarcadero. From the East Bay, take Interstate 80 West across the Bay Bridge, take the Harrison Street Exit and stay in the far left lane. PIER 39 has its own 24/7 parking garage directly across the street from the entrance. Weekday parking costs $10/hour (maximum $50/day), and weekends/holidays cost $12/hour (maximum $60/day). Several nearby garages offer alternative parking options, but PIER 39's garage is the most convenient. Dining at participating full-service restaurants can get you one hour of validated parking.

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Discover more about PIER 39

PIER 39, a bustling waterfront complex in San Francisco, has been a premier destination for tourists and locals alike since its opening in October 1978. Developed by entrepreneur Warren Simmons, the pier quickly transformed from a simple docking area into a vibrant marketplace offering a wide array of dining, shopping, and entertainment options. Today, PIER 39 stands as one of the most visited attractions in San Francisco, drawing millions of visitors each year with its unique blend of activities and stunning views. Located along the historic Embarcadero, PIER 39 provides picture-perfect backdrops of the Golden Gate Bridge, Bay Bridge, Alcatraz Island, and Angel Island. The pier's strategic location offers easy access to other popular San Francisco neighborhoods, including Fisherman's Wharf, North Beach, and Chinatown, making it a convenient starting point for exploring the city. One of the main draws of PIER 39 is its lively atmosphere. The pier is home to over 90 shops, ranging from souvenir stores and boutiques to art galleries and specialty retailers. Visitors can find unique gifts, apparel, and handcrafted items, making it an ideal place to shop for mementos of their San Francisco trip. The pier also boasts 12 full-service restaurants offering a diverse range of cuisines. From fresh seafood and clam chowder in sourdough bread bowls to Italian fare and classic American dishes, there's something to satisfy every palate. Many of the restaurants offer waterfront dining with spectacular views of the bay, enhancing the overall dining experience. PIER 39 is also known for its family-friendly attractions. The Aquarium of the Bay, one of the pier's standout features, allows visitors to explore the diverse marine life of the San Francisco Bay through underwater tunnels and interactive exhibits. The pier also offers thrilling rides, escape rooms, a mirror maze, and an arcade, providing entertainment for all ages. Street performers, including musicians, jugglers, and magicians, add to the pier's vibrant atmosphere, creating a festive and engaging environment. However, perhaps the most famous residents of PIER 39 are the California sea lions. These playful marine mammals began congregating on the pier's K-Dock in January 1990, shortly after the Loma Prieta earthquake. The sea lions quickly became a major attraction, drawing crowds of visitors eager to observe their antics. Today, hundreds of sea lions can be seen lounging on the docks, barking, and playfully interacting with each other. The Marine Mammal Center operates a Sea Lion Center on the pier, providing educational information about these fascinating creatures and their habits. The sea lions' presence has fluctuated over the years due to factors such as food availability and migration patterns, but they remain a beloved and iconic symbol of PIER 39. Throughout its history, PIER 39 has undergone several transformations and expansions. In its early years, the pier featured a diving pool, which was later replaced by a Venetian carousel. The carousel, hand-crafted in Italy and adorned with paintings of San Francisco landmarks, remains a popular attraction today. Over the years, new shops, restaurants, and attractions have been added to the pier, enhancing its appeal and drawing even more visitors. PIER 39 has also been recognized for its commitment to sustainability and environmental stewardship. The pier has implemented various green initiatives, including waste reduction programs and energy-efficient technologies, to minimize its environmental impact. PIER 39 has earned numerous accolades and awards over the years. It has been named the most-visited attraction in San Francisco for nine consecutive years and was designated a Legacy Business by the City of San Francisco in 2018. The pier has also been recognized for its contributions to the local economy and its role in promoting tourism in the region. As PIER 39 approaches its 50th anniversary in 2028, plans are underway for special celebrations and festivities to commemorate this milestone. The pier continues to evolve and adapt to meet the changing needs of visitors, ensuring that it remains a vibrant and engaging destination for years to come. Visiting PIER 39 is an experience that captures the essence of San Francisco. From its stunning waterfront views and diverse dining options to its family-friendly attractions and playful sea lions, the pier offers something for everyone. Whether you're a first-time visitor or a seasoned traveler, PIER 39 is sure to leave a lasting impression and create unforgettable memories.

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