Background

Color Factory NYC: A World of Interactive Color

Immerse yourself in a world of color and creativity at Color Factory NYC, an interactive art museum perfect for all ages in vibrant SoHo.

4.5

Color Factory NYC is a vibrant, interactive art museum in the heart of SoHo, offering a playful exploration of color through immersive installations. Perfect for all ages, it's a unique spot for memorable photos and sensory experiences inspired by the city's hues.

A brief summary to Color Factory NYC

  • Monday 9 am-4 pm
  • Tuesday 9 am-6 pm
  • Wednesday 9 am-6 pm
  • Thursday 9 am-6 pm
  • Friday 9 am-8 pm
  • Saturday 9 am-8 pm
  • Sunday 9 am-7 pm

Local tips

  • Book tickets online in advance to guarantee entry, as timed-entry tickets are required.
  • Allow at least 1 to 1.5 hours to fully experience all the installations.
  • Wear comfortable shoes, as you'll be doing a lot of walking and interacting with the exhibits.
  • Take advantage of the QR code system to capture photos at the various photo booths throughout the museum.
  • Be aware that some treats may contain common food allergens; inquire with staff if you have any dietary restrictions.
widget icon

Getting There

  • Public Transport

    Color Factory NYC is easily accessible via public transportation. From Times Square, take the 1 or 2 train to Houston Street Station. From there, it's a short 4-minute walk to the museum. Alternatively, take the A, C, or E train to Spring Street station, which is also a short walk away. A single subway ride costs $2.90. You can pay using an OMNY card, MetroCard, or contactless payment.

  • Taxi/Ride-Share

    Taxis and ride-sharing services like Uber and Lyft are readily available in New York City. A taxi ride from Times Square to Color Factory typically takes around 6 minutes and costs between $14 and $17. From the World Trade Center it will take about 5 minutes and cost approximately $14. Keep in mind that fares may vary depending on traffic and time of day.

  • Walking

    If you're staying in SoHo or the West Village, Color Factory is likely within walking distance. From Washington Square Park, it's approximately a 20-minute walk. From Times Square, the walk is longer, taking around 45-50 minutes.

  • Parking

    If driving, several parking garages and lots are located near Color Factory. Options include Edison ParkFast at 272 Spring Street and Icon Parking at 376 Greenwich St. Parking rates vary, but you can expect to pay around $30-$45 for a few hours.

Unlock the Best of Color Factory NYC

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about Color Factory NYC

Step into a world of color at Color Factory NYC, an experiential art museum located in SoHo. This isn't your typical museum; it's a playground of interactive installations designed to awaken your senses and spark joy. Originally conceived as a pop-up in San Francisco, its immense popularity led to a permanent location in New York City. Inside, you'll discover a series of vibrant rooms, each offering a unique, color-themed experience. Dive into a giant ball pit filled with hundreds of thousands of blue balls, reminiscent of the New York sky. Wander through a confetti room, where you can create your own colorful snowstorm. Explore rooms that engage your senses of smell and taste, with treats like colorful macarons. Don't miss the luminous dance floor, where your moves light up the space. Color Factory collaborates with local artists, designers, and food vendors to create a truly unique and immersive experience. The installations are designed to be touched, explored, and photographed, making it a haven for Instagram enthusiasts. Upon entry, you'll receive a card with a QR code, allowing you to capture your colorful journey at various photo booths throughout the museum. Whether you're seeking a fun family outing, a unique date, or simply a dose of color in your day, Color Factory NYC offers an unforgettable experience.

Popular Experiences near Color Factory NYC

Popular Hotels near Color Factory NYC

Select Currency