Norse Projects Flagship, Pilestræde
Scandi-cool flagship store pairing minimalist Nordic design with functional, all-season clothing in a calm, gallery-like space in central Copenhagen.
Norse Projects’ flagship store on Pilestræde is a refined slice of Scandinavian design culture in the heart of central Copenhagen. This minimalist clothing and lifestyle space showcases the brand’s clean, functional menswear and womenswear alongside footwear, books and accessories. Calm, gallery-like interiors, tactile fabrics and thoughtful details make it a destination shop for design-minded travelers exploring the city’s historic center.
A brief summary to Norse Projects
- Pilestræde 41, Copenhagen, København K, 1112, DK
- +4533932626
- Visit website
- Duration: 0.5 to 1.5 hours
- Luxury
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Indoor
- Mobile reception: 5 out of 5
- Monday 10:30 am-6 pm
- Tuesday 10:30 am-6 pm
- Wednesday 10:30 am-6 pm
- Thursday 10:30 am-6 pm
- Friday 10:30 am-6 pm
- Saturday 10:30 am-5 pm
Local tips
- Visit on a weekday morning soon after opening for the calmest browsing and more spacious fitting rooms.
- Pay attention to fabric compositions and technical details; many pieces are designed for wet, windy Nordic weather.
- Combine your stop with nearby Norse Store and other boutiques on and around Pilestræde for a focused design walk.
- If you are between sizes, allow extra time to try different cuts, as the fits lean towards clean, tailored lines.
For the on-the-go comforts that matter to you
- Seating Areas
- Trash Bins
- Information Boards
Norse Projects location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Mild Temperatures
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Hot Weather
Discover more about Norse Projects
Scandinavian Design on a Quiet City-Centre Street
Norse Projects’ flagship store sits on Pilestræde, a narrow street tucked just behind Copenhagen’s busier shopping arteries. Here, the pace slows: cobblestones, bicycles leaning against façades and big windows framing a calm, carefully composed interior. Step inside and the noise of the city fades into a low murmur, replaced by soft music and the rustle of fabric. The space feels closer to a gallery than a conventional shop. Racks are spaced generously, colours are muted, and sightlines are deliberately open, encouraging you to wander rather than rush. The aim is to give the brand’s pieces room to breathe, and to let you focus on textures, finishes and details.A Wardrobe Built on Function and Subtlety
Norse Projects is known for an understated, Nordic aesthetic: field jackets in technical cottons, neatly cut trousers, weather-ready outerwear and knitwear with just enough character to feel special without shouting. Much of what you see is designed to work across seasons, an idea summed up in the brand’s “created for life – good for all seasons” mantra. Colours lean towards deep greens, navy, greys and earth tones, often drawing on Nordic landscapes for reference. There are technical fabrics developed for Copenhagen’s changeable weather, but also soft wools, brushed cottons and breathable linens. The result is a wardrobe that can move from city pavements to coastal walks without changing mood.Interior Details and Material Stories
The flagship is also a showcase for material experimentation. Fixtures are rendered in pale woods, brushed metal and stone, with clean lines that echo Danish furniture design. You may notice how shelving, seating and changing-room details line up with architectural precision, reinforcing the sense of order and calm. Light is used almost as another material. Large windows and carefully positioned lamps create pools of brightness that highlight key pieces, while other corners stay softer and more intimate. This subtle choreography encourages you to discover the space gradually, with each turn revealing another rail or table.Beyond Clothing: Books, Objects and Accessories
Alongside the core apparel, the store curates accessories and objects that reflect the same design language. Depending on the season, you might find minimalist sneakers, caps and beanies, bags and small leather goods, or a compact selection of books and magazines on art, architecture and photography. These extra items underscore Norse Projects’ identity as more than a clothing label. The brand describes itself as a creative studio working at the intersection of art, design and function, and the store embodies that intersection in physical form, inviting you to think about lifestyle as a coherent whole.A Local Brand with International Reach
Founded in Copenhagen in 2004, Norse Projects grew from a small, streetwear-informed boutique into an international name, yet it has kept its roots visible here. Pilestræde is where the brand developed its voice, refining silhouettes that now appear in wardrobes far beyond Denmark. Visiting the flagship offers a chance to connect that global presence back to a specific place: a quiet corner of the old city, shaped by Danish design traditions and the soft northern light filtering through tall windows.Planning Your Visit
The store is open Monday to Saturday, with slightly shorter hours on Saturdays, and is closed on Sundays. It occupies a single street-level floor, making browsing straightforward and unhurried. There is no entrance fee; this is simply somewhere to explore, try on pieces at your own pace and perhaps pick up a long-lasting reminder of Copenhagen’s design culture. Because Pilestræde runs parallel to some of the city’s main shopping streets, it is easy to combine a visit here with cafés, galleries and other independent shops nearby, turning this flagship into a natural anchor point for a design-focused stroll through the centre.Iconic landmarks you can’t miss
Varehuset Messen
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A historic 1895 department store turned business college, crowned by Hermes and layered with centuries of mercantile and intellectual history on Købmagergade.
Wilhelm Hansens Hus
0.3 km
Former home of Denmark’s leading music publisher, quietly anchoring Gothersgade’s elegant streets between royal gardens and lively Kongens Nytorv.
Højbro
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A historic iron arch bridging Copenhagen’s lively city centre and stately Slotsholmen, with hidden folklore sculptures stirring beneath its calm canal waters.
Jorcks Passage
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Historic 1890s covered arcade where telephone wires once connected a nation, now a charming shopping passage in Copenhagen's heart.
Fiolstræde 42
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Historic observatory blending astronomy, science education, and star-gazing experiences in a tranquil woodland setting just outside Aarhus' vibrant city center.
Amitylux Tours | Exceptional Guided City Tours
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Experience the timeless grandeur of Lund Cathedral, an iconic Romanesque landmark in southern Sweden, renowned for its history, art, and enduring spiritual presence.
Church of Our Lady
0.5 km
Denmark's neoclassical cathedral, crowned with Thorvaldsen's masterpiece sculptures and centuries of royal ceremony.
Thorvaldsens Museum
0.5 km
Explore the world of neoclassical sculpture at Thorvaldsens Museum in Copenhagen, home to the works of Bertel Thorvaldsen and a treasure trove of art and architectural inspiration.
Memorial Anchor
0.5 km
A historic anchor monument honoring Danish WWII sailors, set at the heart of scenic Nyhavn, blending maritime history with Copenhagen’s lively canal atmosphere.
Frederik VII
0.5 km
Bronze monument in central Copenhagen commemorating King Frederik VII and Denmark’s 19th-century transition to constitutional monarchy, steps from political landmarks.
Nytorv 2
0.5 km
Where Copenhagen’s Neoclassical courthouse meets a centuries-old market square, blending solemn civic history with the everyday buzz of the old city.
Christiansborg Palace
0.5 km
Explore the majestic Christiansborg Palace in Copenhagen, a blend of history, culture, and stunning architecture that captivates all who visit.
Rosenborg Castle
0.5 km
Discover the charm of Rosenborg Castle in Copenhagen, a historic gem showcasing royal treasures and serene gardens.
Stromma Canal Tours Copenhagen
0.5 km
A lush botanical oasis at the heart of Copenhagen, featuring historic glasshouses, rare Nordic plants, tranquil lakes, and immersive gardens for every season.
Holmens Bro
0.5 km
A modest granite arch in central Copenhagen that quietly connects Slotsholmen’s palaces with the city’s streets, offering classic harbour views and everyday urban life.
Unmissable attractions to see
Balderdash
0.2 km
Strikingly designed by Jean Nouvel, Copenhagen’s DR Koncerthuset offers world-class acoustics and a dynamic program of classical, jazz, and international concerts.
The Round Tower
0.2 km
Experience the living history and regal elegance of Amalienborg Palace, Copenhagen’s iconic royal residence at the heart of Danish tradition and culture.
Stork Fountain
0.3 km
Bask in the serene Baltic ambiance of Rødvig Beach on South Zealand—an inviting stretch of sand with sweeping views of Stevns Klint and local Danish charm.
Gråbrødretorv
0.3 km
Mythic grandeur meets urban tranquility at Copenhagen’s spectacular Gefion Fountain, a must-see bronze sculpture and water feature rooted in Norse legend.
Amagertorv
0.3 km
Copenhagen’s historic marketplace turned elegant pedestrian square, where storks, cobblestones and centuries‑old facades meet modern design and city life.
Strøget
0.3 km
Copenhagen’s longest pedestrian promenade, Strøget blends historic streets, designer boutiques and animated street life into one continuous urban stroll.
Guinness World Records Museum
0.3 km
Explore the extraordinary limits of human achievement in Scandinavia's premier world records museum.
Nikolaj Art Gallery
0.3 km
Medieval church transformed into a beacon of experimental contemporary art in Copenhagen's historic heart.
Højbro Pl.
0.3 km
Open, airy and steeped in history, Højbro Plads is Copenhagen’s neoclassical city living room between canal, palace views and busy pedestrian streets.
Læderstræde
0.3 km
A cosy Old Town side street where rebuilt 18th‑century townhouses, Danish design boutiques and laid‑back cafés create a calm, human‑scaled alternative to busy Strøget.
Højbro Plads
0.3 km
A historic canal in central Copenhagen, Frederiksholms Kanal blends royal heritage, elegant facades, and tranquil waterways in the heart of the Danish capital.
Segway Tours Copenhagen
0.3 km
Strikingly modern, immersive, and acoustically exceptional, DR Koncerthuset is Copenhagen's world-renowned concert hall and a must-visit for music and architecture lovers.
Bishop Absalon
0.4 km
Denmark’s national gallery showcases Nordic and international masterpieces in stunning, light-filled halls—SMK is a must-visit for art lovers in Copenhagen.
Kultorvet
0.4 km
Historic coal market turned buzzing pedestrian square, where colourful façades, cafés and a modern fountain stage capture everyday Copenhagen life.
Københavns Synagoge
0.4 km
A discreet 1833 synagogue in Krystalgade whose neoclassical facade hides an Egyptian‑inspired interior and centuries of Danish Jewish history, faith and resilience.
Essential places to dine
Restaurant Sole D’Italia - København
0.2 km
Classic stone-oven pizzas and familiar Italian favourites served on one of Copenhagen’s most atmospheric squares in the heart of the old town.
l’Alsace
0.2 km
Classic French bistro cooking, polished wines and candlelit charm in the heart of Copenhagen’s shopping streets.
Restaurant Grønnegade
0.3 km
Seasonal Danish‑French fine dining in a 17th‑century Copenhagen townhouse, offering intimate, adults‑only evenings with polished service and thoughtful wine pairings.
Alouette
0.3 km
One‑Michelin‑star Green Star dining in a historic Copenhagen townhouse, where hyper‑seasonal Nordic tasting menus meet quietly striking design by the King’s Garden.
Restaurant Schønnemann
0.3 km
Experience authentic Danish smørrebrød and century-old culinary tradition at Restaurant Schønnemann, a historic Copenhagen institution renowned for its iconic lunch culture.
Wining and Dining
0.3 km
French-inspired fine dining with exceptional wines in Copenhagen's historic heart
Frank
0.3 km
A candlelit Copenhagen luxury bistro where an open kitchen, bold seasonal cooking and an exceptional wine list create an intimate, wine-lover’s evening.
Det Lille Apotek
0.3 km
Copenhagen’s oldest restaurant, where candlelit wooden rooms, traditional Danish dishes and centuries of stories create a warm slice of true Danish hygge.
Restaurant Maven
0.3 km
Distinctive Scandinavian dining in the soaring nave of a former church, Restaurant Maven offers inventive cuisine and fine wine in Copenhagen's historic Indre By.
Llama
0.3 km
Latin American flavors, bold cocktails and patterned-tile design bring Peruvian and Mexican energy to a lively, late-night restaurant just off Kongens Nytorv.
Marchal
0.3 km
Michelin-starred Nordic–French fine dining in the historic elegance of Hotel d’Angleterre on Copenhagen’s grand Kongens Nytorv.
Bistro Royal
0.4 km
Elegant all‑day French‑Danish bistro on Kongens Nytorv, pairing brasserie classics with prime people‑watching and a lively, chandelier‑lit atmosphere.
Restaurant Tight
0.4 km
Cozy multi-level townhouse restaurant in Copenhagen’s Old Town serving Nordic cuisine with a sunny southern twist, generous portions and a warm, brick-and-beam atmosphere.
King Hans Cellar
0.4 km
Historic vaulted cellars, cutting-edge Nordic cuisine, and centuries-old royal ambiance converge at Copenhagen’s legendary King Hans Cellar fine dining restaurant.
Den Lille Fede
0.4 km
Cosy, candlelit tasting-menu restaurant near Kongens Nytorv, where playful Nordic-inspired courses and thoughtful wine pairings turn dinner into an unhurried evening event.
Markets, malls and hidden boutiques
Norse Projects
0.0 km
Scandi-cool flagship store pairing minimalist Nordic design with functional, all-season clothing in a calm, gallery-like space in central Copenhagen.
Norse Store
0.1 km
Minimalist Scandinavian fashion and lifestyle boutique in central Copenhagen, offering a curated mix of premium menswear, footwear and design-led essentials.
Henrik Vibskov Boutique
0.1 km
Step off the cobblestones of Gammel Mønt into Henrik Vibskov’s offbeat fashion laboratory, where avant‑garde silhouettes, artful interiors and curated design collide.
Storm - design art fashion
0.1 km
A pioneering Copenhagen concept store where avant-garde fashion, art, design objects and niche fragrances meet in a minimalist, gallery-like space on Store Regnegade.
Magnolias
0.2 km
A compact, upscale secondhand boutique on Købmagergade, Magnolias blends Copenhagen chic with curated pre-loved designer fashion in the city’s historic shopping heart.
ILLUM
0.2 km
ILLUM is Copenhagen’s iconic department store, combining world-class fashion, Danish design, gourmet food, and rooftop views in historic Indre By.
Copenhagen Souvenir & Design World of Memories
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Denmark's largest souvenir chain with 14 locations offering over 2,000 authentic Danish keepsakes and contemporary design pieces.
Urban Outfitters
0.2 km
Trendy multi-level fashion and lifestyle store bringing Urban Outfitters’ eclectic clothing, homeware and vinyl mix to the heart of Copenhagen’s Østergade.
Studio Arhoj
0.2 km
A working Copenhagen design studio where shelves of colorful ceramics and glass meet the sights, sounds and warmth of craft being made in real time.
Royal Copenhagen Flagship Store
0.2 km
Historic Renaissance townhouse on Strøget where hand‑painted Royal Copenhagen porcelain, royal history and Danish design culture meet across three atmospheric floors.
Danish Souvenirs & Luggages
0.3 km
Central Strøget gift shop combining classic Danish souvenirs with practical luggage and bags, perfectly placed for a quick browse between Old Town sights.
Hygge Original
0.3 km
A cozy Danish design shop on Amagertorv, offering hygge-inspired clothing, textiles and gifts in a calm, Scandinavian setting amid Copenhagen’s busiest streets.
Time's Up Vintage
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Discover curated vintage fashion, rare designer finds, and decades of style history at Time’s Up Vintage in Copenhagen’s bustling Indre By.
Another nué
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A calm, curated Copenhagen fashion boutique where Scandinavian minimalism meets historic Krystalgade in a protected Neoclassical townhouse.
Copenhagen Souvenir & Design
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Denmark's premier souvenir destination offering authentic Danish heritage, contemporary design, and quality gifts across seven city-center locations.
Essential bars & hidden hideouts
Bo-Bi Bar
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Experience the vibrant nightlife of Copenhagen at Bo-Bi Bar, where delightful drinks and a welcoming atmosphere await.
Charlie's Bar
0.1 km
Discover the enchanting atmosphere of Charlie's Bar, a cozy haven in Copenhagen offering a diverse drink selection and a vibrant local vibe.
The Moose
0.1 km
Graffiti-plastered walls, infamous moose murals and cheap late-night beers make this smoky Indre By dive bar a gritty, unpolished slice of Copenhagen nightlife.
Gejser Bar
0.1 km
Craft cocktails and Mediterranean cuisine in Copenhagen's most welcoming sophisticated bar.
Trykbar
0.2 km
Cosy, central Copenhagen bar with a strong beer list, warm lighting and a laid-back, inclusive atmosphere that blends hygge with lively late-night energy.
1105
0.2 km
Intimate, dimly lit cocktail bar in Copenhagen’s 1105 postcode, pairing dark, elegant interiors with carefully crafted Nordic-inspired drinks and classic mixes.
Bar'Vin
0.2 km
Discover the charm of Bar'Vin, a cozy restaurant and wine bar in Copenhagen, offering exquisite wines and delicious Danish cuisine.
Strøm
0.2 km
Discover Strøm, Copenhagen's chic cocktail bar, blending a vibrant social club atmosphere with exquisite wine selections for an unforgettable night out.
The Jane
0.3 km
Mad Men–style speakeasy meets late-night dance floor in a warren of hidden rooms, leather sofas and cocktail-fuelled energy beneath central Copenhagen.
Balthazar
0.3 km
A luxurious Champagne bar at Hotel d’Angleterre, pairing an extensive bubbles list and crafted cocktails with velvet-luxe interiors and a lively DJ-backed ambience.
The Dubliner
0.3 km
Lively Irish pub energy on Copenhagen’s Amagertorv, serving hearty pub classics, well-poured pints, live music and big-screen sport in a cosy, wood-lined setting.
Bar Deco
0.3 km
Intimate Art Deco–inspired cocktail bar near Kongens Nytorv, pairing crafted drinks with moody lighting and a relaxed, grown‑up Copenhagen atmosphere.
Aloha Beach Bar
0.3 km
Island-inspired cocktails, neon glow and late-night party vibes packed into a compact tropical bar just off Gothersgade in central Copenhagen.
Bæst Cocktailbar
0.3 km
Intimate basement cocktail bar in Copenhagen’s old town, pairing creative drinks with warm lighting, easygoing music and a sociable late-night city-centre vibe.
Luke's Bar
0.3 km
Copenhagen's premier luxury dive bar where fine whisky meets authentic rock and metal culture.
For the vibe & atmosphere seeker
- Scenic
- Lively
- Unique
- Boutique
- Casual
For the design and aesthetic lover
- Minimalist Designs
- Modern Designs
For the architecture buff
- Modern
- Art & Design
- Heritage Neighborhoods
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Roadtrip Stop
- Cultural Heritage
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Business Friendly