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Copenhagen Souvenir & Design – Østergade

A bright, central Strøget shop packed with classic Copenhagen symbols, easy gifts and Danish‑inspired designs for a quick, one‑stop souvenir fix.

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Copenhagen Souvenir & Design on Østergade sits right on Strøget, Copenhagen’s prime pedestrian shopping street, and gathers many of the city’s classic mementos under one roof. Inside this bright, busy shop you will find everything from Little Mermaid figurines and royal guard trinkets to Viking motifs, Danish flags, T‑shirts, magnets and postcards, plus a selection of design‑inspired gifts. It is a convenient, central stop to pick up last‑minute presents or a single keepsake that captures your time in Denmark.

A brief summary to Copenhagen Souvenir & Design

  • Østergade 11, Copenhagen, København K, 1100, DK
  • +4533362743
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-6 pm
  • Tuesday 10 am-6 pm
  • Wednesday 10 am-6 pm
  • Thursday 10 am-6 pm
  • Friday 10 am-7 pm
  • Saturday 10 am-7 pm
  • Sunday 10 am-6 pm

Local tips

  • Come earlier in the day on weekends to avoid the heaviest pedestrian traffic on Strøget and have more space to browse the aisles.
  • If you plan to buy several items, group purchases in a single transaction and ask about tax‑free options for larger totals.
  • Use the shop to scout ideas, then prioritise smaller, packable souvenirs like magnets, textiles and postcards if you are flying carry‑on only.
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A souvenir gateway on Copenhagen’s main promenade

Copenhagen Souvenir & Design at Østergade 11 is right in the heart of Indre By, on the famous pedestrian artery Strøget. The shop’s large windows and bold red‑and‑white Danish motifs stand out amid fashion boutiques and cafés, inviting you to step into a compact world of all things Denmark. This is not a quiet side‑street boutique; it feels very much part of the city’s everyday pulse, with a steady flow of travelers dropping in between museum visits and coffee stops. Once inside, you enter a bright space lined with shelves and spinning stands, every surface filled with symbols of Copenhagen. Narrow aisles wind between displays, and the buzz of conversation in multiple languages mixes with gentle background music and the rustle of shopping bags. It is the kind of place where you can quickly grab a key ring and move on, or linger much longer comparing designs and colours.

Icons of Denmark on the shelves

The store’s selection leans heavily into the imagery that has come to define Copenhagen around the world. You will spot miniature versions of the Little Mermaid, red‑uniformed royal guards, Viking ships and helmets, and plenty of references to Hans Christian Andersen. Danish flags appear on almost everything, from mugs and shot glasses to bunting and party decorations. Alongside the figurines, you will find walls of magnets, coasters and bottle‑openers, plus racks of T‑shirts printed with skylines, bicycles, and tongue‑in‑cheek slogans. For travellers who like to send something home the old‑fashioned way, there are postcard stands filled with city views and landmarks. Mixed into all this are touches of contemporary Danish design: clean‑lined mugs, simple graphic prints and textiles that echo the country’s design heritage in an affordable way.

Central, convenient and easy to spot

The Østergade branch benefits from its location among some of Copenhagen’s busiest streets, which makes it an easy add‑on to almost any day in the city centre. The storefront opens straight onto the pedestrian zone, so you simply drift in from the flow of shoppers and street performers outside. Because the shop sits at ground level with a wide entrance, access is relatively straightforward for strollers and most wheelchairs, though the interior can feel tight when it is busy. Long opening hours mean you can often visit after a day of sightseeing, turning it into your final stop before heading back to your accommodation. Bright lighting and clearly grouped sections make it simple to navigate quickly if you are in a hurry, while central displays highlight seasonal items such as Christmas decorations or summer festival‑style accessories.

Practical details for planning a visit

Prices here range from budget‑friendly trinkets to mid‑range gifts, so it is possible to find something small for nearly any wallet. A handful of larger items, such as textiles or more design‑driven pieces, naturally cost more but still feel accessible compared with high‑end design stores. Many visitors appreciate the option to pay with major international cards and widely used foreign currencies, and tax‑free shopping thresholds can make larger purchases more attractive. As a straightforward retail shop, facilities are limited: you come here primarily to browse and buy rather than to linger. There are usually staff on hand who can explain the stories behind typical Danish motifs or help you compare similar items. The atmosphere remains casual and unfussy, which suits travellers popping in with backpacks and suitcases in tow.

Capturing a piece of your Copenhagen story

This store’s main appeal lies in its ability to condense a stay in Copenhagen into something you can hold in your hands. A magnet of Nyhavn, a small Viking figure or a striped guard can later trigger memories of harbour walks, palace squares or museum visits. For families, the shelves of soft toys, colourful hats and novelty items provide easy wins with children, while adults might gravitate towards mugs, textiles or simple decorative pieces. Copenhagen Souvenir & Design is unlikely to be the highlight of a trip, but it serves a clear purpose: a reliable, central place to find the familiar icons that say “I was here.” Combined with its location on Strøget, it slots neatly into a day of urban exploring, giving you a simple way to carry a little bit of Denmark home.

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