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Danish Souvenirs – Frederiksberggade

Central Copenhagen’s one‑stop Strøget shop for Little Mermaid trinkets, Viking keepsakes and easy last‑minute gifts before you say farvel to Denmark.

4.9

Danish Souvenirs on Frederiksberggade sits right on Copenhagen’s main pedestrian street, Strøget, and packs an impressive range of classic and quirky keepsakes under one roof. Shelves brim with Little Mermaid mementos, Viking motifs, royal guard figurines, magnets, T‑shirts, mugs and travel‑friendly gifts, making this compact shop a convenient one‑stop stop for last‑minute presents. Extended daily opening hours mean you can drop in between sightseeing, pick up postcards and stamps, and leave with your suitcase feeling a little more Danish.

A brief summary to Danish Souvenirs

  • Frederiksberggade 25B, Copenhagen, Indre By, 1459, DK
  • +4531890355
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 9 am-9 pm
  • Tuesday 9 am-9 pm
  • Wednesday 9 am-9 pm
  • Thursday 9 am-9 pm
  • Friday 9 am-9 pm
  • Saturday 9 am-9 pm
  • Sunday 9 am-9 pm

Local tips

  • Visit earlier in the morning to browse more calmly before Strøget becomes busy with shoppers and tour groups.
  • Choose soft items like T‑shirts, scarves and tote bags if your luggage is already tight, as they pack down easily.
  • Use the long opening hours to stop by after museums close; it is a convenient final errand on your way back to your hotel.
  • Check labels for washing instructions and materials on clothing and textiles if you are buying wearable souvenirs as gifts.
  • Combine this stop with a stroll along the full length of Strøget to see the contrast between global brands, cafés and traditional shops.
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Danish Souvenirs location weather suitability

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Shelf after shelf of Copenhagen mementos

Step inside Danish Souvenirs on Frederiksberggade and you are immediately surrounded by a kaleidoscope of red and white. The compact store makes the most of every corner, stacking shelves with everything from fridge magnets and keyrings to mugs, glass balls and novelty bicycle bell magnets. Classic icons of the city are everywhere: the Little Mermaid, Hans Christian Andersen silhouettes, blue‑and‑white patterns inspired by traditional porcelain and silhouette skylines of Copenhagen. Soft cotton T‑shirts printed with Danish flags, bikes and Viking helmets hang beside caps, scarves and practical rainwear that suits the city’s changeable weather. Smaller items are grouped near the entrance for quick browsing, while deeper in the shop you find larger pieces like tote bags, posters and decorative items that can brighten a living room long after your trip.

Vikings, fairytales and royal guards

Beyond the bright displays, the shop doubles as a crash course in popular Danish imagery. Rows of tiny royal guards in red jackets stand at attention on the shelves, echoing the real‑life ceremonies at Amalienborg Palace. Nearby, Viking ships and horned‑helmet caricatures nod to the country’s seafaring past, packaged into playful figurines, rings and small sculptures. Fairytale motifs turn up on postcards and notebooks, with references to stories like The Little Mermaid and The Snow Queen. These pieces sit alongside more contemporary designs that celebrate Copenhagen’s bicycles, harbour baths and minimalist interiors. You can easily put together a themed collection – a Viking set for one friend, a fairytale bundle for another – without leaving the store.

Right in the bustle of Strøget

The Frederiksberggade branch enjoys a prime spot in Indre By, at the southwestern end of Strøget, Copenhagen’s famous car‑free shopping artery. Outside, street musicians, buskers and shoppers create a constant background hum; inside, the space feels busy but manageable, with clear aisles you can navigate even when it’s crowded. Large front windows pull in daylight, so you can check colours and prints easily before you buy. Because you are in the historical center, it is simple to combine a stop here with nearby sights such as city squares, churches and historic lanes. Many visitors swing by on their way back to accommodation, using the late opening hours to tick off their souvenir list after a day of museums and canals.

Practical gifts for the journey home

Danish Souvenirs caters to travelers who still have a flight or train ahead of them. Near the back you will often find luggage tags, lightweight handbags and small suitcases that comply with typical cabin size limits. Postcards sit next to stamps so you can send a final greeting before you leave Denmark, and small, padded items are easy to tuck into already full bags. Payment is straightforward, with the typical range of international cards accepted and prices clearly marked in Danish kroner. Many items are compact and affordable, allowing you to pick up multiple small gifts without committing to heavy, fragile purchases. The long opening hours make it a convenient last‑minute stop if you remember someone back home only at the end of your trip.

Easy, low‑effort shopping experience

The atmosphere is informal and functional rather than luxurious. Background music, the murmur of several languages and the rustle of paper bags create a gentle buzz. Displays are straightforward and self‑explanatory, so you can browse independently and make decisions quickly, which is useful if you are short on time between other plans. Because this shop sits among a cluster of similar stores along Strøget, you can easily compare options without walking far. Yet the breadth of selection here – classic icons, humorous trinkets and practical travel gear – means many visitors end up finding everything they need in one go. Whether you are looking for a single magnet or a full set of gifts for family and friends, Danish Souvenirs Frederiksberggade offers a simple, central and efficient way to carry a little piece of Denmark home.

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