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Iconic Tampa Bay: Your Gateway to the City

Your first stop in Tampa for expert local advice, maps, and Tampa-themed gifts to start your adventure off right!

Iconic Tampa Bay, located in downtown Tampa, serves as a visitor center providing information on attractions, restaurants, and activities in the Tampa Bay area. It also features a gift shop with Tampa-themed merchandise, making it a great first stop for tourists.

A brief summary to Iconic Tampa Bay

Local tips

  • Stop by early in your visit to get oriented and plan your itinerary with the help of local experts.
  • Check out the Tampa-themed merchandise for unique souvenirs and gifts.
  • Take advantage of the center's maps and brochures to navigate the city's attractions.
  • Ask about current events and festivals happening during your stay.
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Getting There

  • Walking

    Iconic Tampa Bay is centrally located downtown, making it easily accessible on foot from many nearby hotels and attractions. From the Tampa Riverwalk, head east on either Kennedy Boulevard or Jackson Street, then turn north onto Franklin Street. The visitor center will be on your left, a short walk from the Riverwalk.

  • Public Transport

    The TECO Line Streetcar provides a convenient and free way to reach Iconic Tampa Bay. From Ybor City or the Channel District, ride the streetcar to the Franklin Street stop, which is steps away from the visitor center. HART buses also serve the Marion Transit Center, a short walk from the visitor center. Check the HART website or app for routes and schedules.

  • Taxi/Ride-share

    Taxi and ride-sharing services like Uber and Lyft offer a quick way to reach Iconic Tampa Bay. Simply provide the address, 201 N Franklin St, Tampa, FL 33602, as your destination. A short ride from the Tampa Convention Center or Amalie Arena will typically cost between $8 and $15, depending on traffic.

  • Driving

    If driving, take I-275 to the Ashley Drive exit and follow Ashley Drive south to Kennedy Boulevard. Turn left onto Kennedy Boulevard, then right onto Franklin Street. Iconic Tampa Bay will be on your left. Metered street parking is available, costing around $1.60 per hour. Garages like the Fort Brooke Garage and the Tampa Convention Center Garage are also nearby, with hourly rates typically around $2, but can vary based on events. Expect to pay $10-$30 for parking.

Unlock the Best of Iconic Tampa Bay

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Discover more about Iconic Tampa Bay

Iconic Tampa Bay is more than just a visitor center; it's the perfect starting point for exploring all that Tampa has to offer. Situated in the heart of downtown at 201 N Franklin St, this information hub offers tourists a wealth of knowledge about the city's diverse attractions, from the Tampa Riverwalk and historic Ybor City to thrilling theme parks like Busch Gardens. Here, visitors can gather local advice on the best restaurants, entertainment venues, and must-see landmarks, ensuring a memorable trip tailored to their interests. The knowledgeable staff are dedicated to helping visitors make the most of their time in the Tampa Bay area. In addition to providing guidance, the center boasts a curated gift shop where you can find Tampa-themed memorabilia and apparel to commemorate your visit. Whether you're a first-time visitor or a seasoned traveler, Iconic Tampa Bay offers a warm welcome and valuable resources to help you unlock the best of this dynamic city.

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