Discover the Heart of Reykjavik at What's On - Your Ultimate Tourist Information Center

Nestled in the bustling center of Reykjavik, What's On is an essential stop for tourists seeking to explore the wonders of Iceland. This tourist information center serves as a hub for travelers, providing valuable resources and assistance to make the most of your visit. From detailed maps to personalized recommendations, the knowledgeable staff is ready to help you navigate the diverse attractions that the city and its surroundings have to offer. Whether you're interested in the majestic landscapes, cultural experiences, or adventure activities, you'll find a wealth of information tailored to your interests. In addition to being a tourist information center, What's On operates as a tour agency, helping you book a variety of excursions and activities that showcase the best of Iceland's natural beauty. Imagine embarking on a thrilling glacier hike, a relaxing soak in the Blue Lagoon, or a captivating Northern Lights tour – all made possible with the assistance of the team here. The center is also a great place to pick up local souvenirs and gifts, ensuring you have a piece of Iceland to take home. The welcoming atmosphere of What's On enhances your experience, making it more than just a place to gather information. It's a space where you can connect with fellow travelers, share stories, and gather tips from locals. Open daily from 9 AM to 8 PM, the center is conveniently located on Laugavegur, one of Reykjavik's main shopping streets, allowing for easy access before or after your adventures around the city. Don't miss the opportunity to stop by What's On and kickstart your unforgettable journey through the land of fire and ice.