Bersano Travel Guide

Bersano, established in 1907 by Giuseppe Bersano, stands as a testament to Piedmont's rich winemaking tradition. Located in Nizza Monferrato, the heart of Barbera d'Asti, the winery has evolved from a family-run business into one of the region's most significant producers. Arturo Bersano, who took over in 1935, transformed the winery, emphasizing the importance of the vineyard and the quality of the grapes. His motto, 'if you want to drink well, buy a vineyard,' reflects this philosophy.Today, the Massimelli family upholds Bersano's legacy, blending tradition with innovation. The estate spans 230 hectares of vineyards, cultivating iconic varieties like Barolo, Barbera d'Asti, and Moscato, showcasing the diversity of the Langhe and Monferrato regions. Bersano is more than just a winery; it preserves Italian viticultural history through its museums in Nizza Monferrato and ten historic farmsteads. Arturo Bersano, a passionate collector, established one of the first museums dedicated to rural life, now a UNESCO site known as the Museo delle Contadinerie.Visitors are welcome to immerse themselves in Piedmontese culture through tastings and tours. The winery offers a range of experiences, including guided visits to the historic cellars and museums, as well as tastings of their renowned wines. These wines include Barbera d'Asti, Nizza DOCG, Barolo, and Moscato d'Asti. Bersano remains a symbol of tradition, quality, and innovation, crafting wines that honor the past while shaping the future of Piedmontese winemaking.