Explore the Subaru Visitors Centre: A Gateway to Automotive Innovation
Discover Subaru's legacy of innovation at the Subaru Visitors Centre in Ota, Gunma, where history meets cutting-edge automotive technology.
A brief summary to Subaru Visitors Centre
- 1-1 Shoyacho, Ota, Shoyacho, Gunma, 373-0822, JP
- +81276-48-3101
- Visit website
- Monday 8:30 am-5 pm
- Tuesday 8:30 am-5 pm
- Wednesday 8:30 am-5 pm
- Thursday 8:30 am-5 pm
- Friday 8:30 am-5 pm
Nestled in Ota, Gunma, the Subaru Visitors Centre serves as a remarkable testament to Subaru's legacy in automotive engineering and innovation. This modern facility combines a museum and visitor center, welcoming tourists and car enthusiasts from around the globe. Upon entering, visitors are greeted with a stunning display of Subaru's iconic vehicles, tracing the brand's evolution from its inception to the present day. The interactive exhibits allow guests to delve deeper into the technology that powers these vehicles, including insights into Subaru's renowned all-wheel drive systems and safety features. Guided tours provide an enriching experience, as knowledgeable staff share fascinating stories about the brand's history and its commitment to sustainability and performance. In addition to the exhibits, the centre often hosts special events, workshops, and presentations that highlight Subaru's advancements in automotive technology and design. Visitors also have the opportunity to capture memorable photos with various models, making it a fun experience for families and automotive fans alike. A visit to the Subaru Visitors Centre is not just about cars; it’s an exploration of a culture that values innovation, quality, and a passion for driving. After your tour, be sure to check the gift shop for exclusive Subaru merchandise to take home a piece of your experience. Whether you're a die-hard Subaru fan or just curious about the automotive world, this location promises an unforgettable journey into the heart of a legendary brand.
Local tips
- Check the schedule for guided tours to enhance your experience.
- Visit early in the day to avoid crowds and enjoy a more personalized visit.
- Don't miss the gift shop for exclusive Subaru-themed memorabilia.
- Look out for any special events or exhibits during your visit for a unique experience.
Getting There
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Car
If you are driving from Tokyo, take the Tōhoku Expressway (E4) from Tokyo towards Utsunomiya. Continue on the expressway for about 80 kilometers. Take the exit toward Ota and follow the signs to Ota city. Once in Ota, navigate to Shoyacho and look for 'Subaru Visitors Centre' at the address 1-1 Shoyacho, Ota, Gunma 373-0822. Parking is available on-site.
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Train and Bus
From Tokyo, take the Tōhoku Shinkansen (bullet train) to Takasaki Station (approximately 1 hour). From Takasaki Station, transfer to the JR Ryomo Line and take a train to Ota Station (about 30 minutes). Upon arrival at Ota Station, you can take a local bus or taxi directly to the Subaru Visitors Centre, which is about 15 minutes away. Make sure to check the local bus schedules as they may vary.
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Local Transport from Ota Station
Once you arrive at Ota Station, you can either take a taxi or use a local bus service to reach the Subaru Visitors Centre. Taxis are usually available outside the station and will take around 15 minutes. If you prefer to use public transport, check the local bus schedules at the station for buses heading towards Shoyacho.