Explore the Subaru Visitors Centre: A Hub of Automotive Innovation
Discover the legacy of Subaru at the Subaru Visitors Centre, an engaging blend of history, innovation, and hands-on automotive experiences.
The Subaru Visitors Centre is not just a museum; it's an interactive experience that invites visitors to delve into the fascinating world of automotive engineering. Located in Ota, Gunma Prefecture, this unique attraction highlights Subaru’s commitment to innovation and quality. As you enter the centre, you are greeted by stunning displays that chronicle the brand's rich history and the technological advancements that have made Subaru a household name in the automotive industry. The exhibits are designed to engage visitors of all ages, making it an ideal destination for families and car enthusiasts alike. One of the highlights of the Subaru Visitors Centre is the opportunity to see the manufacturing process up close. Guided tours take you behind the scenes, where you can witness the intricate assembly of Subaru vehicles. Knowledgeable guides share insights about the engineering challenges and breakthroughs that have shaped the brand's identity. Additionally, the centre features interactive displays that allow you to explore Subaru's safety technologies and environmental initiatives, showcasing the company’s dedication to sustainability. Beyond the exhibits and tours, the centre also offers a gift shop where you can purchase exclusive Subaru merchandise, from apparel to model cars. This is a perfect way to take a piece of the experience home with you. Whether you are a lifelong Subaru fan or simply curious about the automotive world, the Subaru Visitors Centre promises an enriching experience filled with knowledge, fun, and inspiration. Make sure to allocate enough time to fully explore everything this remarkable attraction has to offer, as it beautifully intertwines history, innovation, and interactive learning.
Local tips
- Arrive early to join the guided tours, as they provide an in-depth understanding of the manufacturing process.
- Check the official website for any special exhibitions or events happening during your visit.
- Don't forget to visit the gift shop for exclusive Subaru merchandise that you can't find elsewhere.
- Plan for a full day if you wish to fully explore the exhibits and participate in interactive activities.
A brief summary to Subaru Visitors Centre
- 1-1 Shoyacho, Ota, Shoyacho, Gunma, 373-0822, JP
- +81276-48-3101
- Visit website
- Monday 8:30 am-5 pm
- Tuesday 8:30 am-5 pm
- Wednesday 8:30 am-5 pm
- Thursday 8:30 am-5 pm
- Friday 8:30 am-5 pm
Getting There
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Car
If you are driving from Tokyo, take the Tōhoku Expressway (E4) from Tokyo towards Utsunomiya. Continue on the expressway for about 80 kilometers. Take the exit toward Ota and follow the signs to Ota city. Once in Ota, navigate to Shoyacho and look for 'Subaru Visitors Centre' at the address 1-1 Shoyacho, Ota, Gunma 373-0822. Parking is available on-site.
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Train and Bus
From Tokyo, take the Tōhoku Shinkansen (bullet train) to Takasaki Station (approximately 1 hour). From Takasaki Station, transfer to the JR Ryomo Line and take a train to Ota Station (about 30 minutes). Upon arrival at Ota Station, you can take a local bus or taxi directly to the Subaru Visitors Centre, which is about 15 minutes away. Make sure to check the local bus schedules as they may vary.
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Local Transport from Ota Station
Once you arrive at Ota Station, you can either take a taxi or use a local bus service to reach the Subaru Visitors Centre. Taxis are usually available outside the station and will take around 15 minutes. If you prefer to use public transport, check the local bus schedules at the station for buses heading towards Shoyacho.
