Immerse Yourself in the Heineken Experience

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Discover the Heineken Experience in Amsterdam—an engaging brewery tour that combines history, brewing art, and tastings in a fun atmosphere.

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Heineken Experience

The Heineken Experience in Amsterdam is a must-visit for beer lovers and curious tourists alike. This interactive brewery tour offers a fascinating insight into the brewing process, the history of Heineken, and the brand's cultural significance. With engaging exhibits, a 4D experience, and, of course, tastings, it's a delightful journey through the world of one of the most famous beers on the planet.

A brief summary to Heineken Experience

Stadhouderskade 78, Amsterdam, Amsterdam-Zuid, 1072 AE, NL
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Monday 10:30 am-7:30 pm
Tuesday 10:30 am-7:30 pm
Wednesday 10:30 am-7:30 pm
Thursday 10:30 am-7:30 pm
Friday 10:30 am-9 pm
Saturday 10:30 am-9 pm
Sunday 10:30 am-7:30 pm

Local tips

Book your tickets online in advance to skip the lines and secure your preferred time slot.
Visit during weekdays for a less crowded experience, especially in the morning.
Don’t miss the rooftop bar for a stunning view of the city along with your beer tasting.
Check for special events or promotions that may offer unique experiences during your visit.
Make sure to explore the gift shop for exclusive Heineken merchandise to take home.

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Getting There

Walking

From Museumplein, head east towards the Van Baerlestraat exit. As you exit the square, walk straight down Van Baerlestraat until you reach the intersection with Stadhouderskade. Turn left onto Stadhouderskade. Continue walking for about 5 minutes, and you will see the Heineken Experience located at Stadhouderskade 78 on your right. The total distance is approximately 1 kilometer.
Public Transport - Tram

From Museumplein, walk to the tram stop 'Museumplein'. Take tram number 16 or 24 towards 'Amsterdam, Zuidas' or 'Amsterdam, Centraal Station'. Get off at the next stop, 'Hobbemastraat'. From there, walk back towards Stadhouderskade (about 5 minutes). Turn right on Stadhouderskade and continue walking until you reach Heineken Experience at Stadhouderskade 78. The tram ticket costs around €3.20 and is valid for one hour.

Discover more about Heineken Experience

Located in the heart of Amsterdam, the Heineken Experience offers an immersive journey into one of the world’s most iconic beer brands. Housed in the original Heineken brewery, this attraction combines history, brewing art, and interactive fun, making it an essential stop for tourists and beer aficionados alike. As you traverse through the interactive exhibits, you will discover the fascinating heritage of Heineken, from its humble beginnings in 1864 to its global reach today. The tour is designed to engage all your senses, with captivating displays and a unique 4D experience that brings the brewing process to life. One of the highlights of your visit will undoubtedly be the tasting sessions, where you can savor the fresh, crisp flavors of Heineken beer. The knowledgeable guides add an extra layer of enjoyment with their humorous anecdotes and insights into the brewing process and the brand's journey through the years. Additionally, the experience includes a visit to the rooftop bar, which offers stunning views over the picturesque city of Amsterdam, where you can relax with a cold drink in hand. Plan your visit to the Heineken Experience and explore the vibrant atmosphere of this renowned brewery. The site is conveniently located along the famous canals, allowing you to easily incorporate it into a day of sightseeing. With its engaging exhibits and delightful tastings, the Heineken Experience is more than just a brewery tour; it’s an entertaining and educational adventure that celebrates the joy of beer.