Immerse Yourself in the Heineken Experience
Discover the Heineken Experience in Amsterdam—an engaging brewery tour that combines history, brewing art, and tastings in a fun atmosphere.
The Heineken Experience in Amsterdam is a must-visit for beer lovers and curious tourists alike. This interactive brewery tour offers a fascinating insight into the brewing process, the history of Heineken, and the brand's cultural significance. With engaging exhibits, a 4D experience, and, of course, tastings, it's a delightful journey through the world of one of the most famous beers on the planet.
A brief summary to Heineken Experience
- Stadhouderskade 78, Amsterdam, Amsterdam-Zuid, 1072 AE, NL
- +31207215300
- Visit website
- Monday 10:30 am-7:30 pm
- Tuesday 10:30 am-7:30 pm
- Wednesday 10:30 am-7:30 pm
- Thursday 10:30 am-7:30 pm
- Friday 10:30 am-9 pm
- Saturday 10:30 am-9 pm
- Sunday 10:30 am-7:30 pm
Local tips
- Book your tickets online in advance to skip the lines and secure your preferred time slot.
- Visit during weekdays for a less crowded experience, especially in the morning.
- Don’t miss the rooftop bar for a stunning view of the city along with your beer tasting.
- Check for special events or promotions that may offer unique experiences during your visit.
- Make sure to explore the gift shop for exclusive Heineken merchandise to take home.
Getting There
-
Walking
From Museumplein, head east towards the Van Baerlestraat exit. As you exit the square, walk straight down Van Baerlestraat until you reach the intersection with Stadhouderskade. Turn left onto Stadhouderskade. Continue walking for about 5 minutes, and you will see the Heineken Experience located at Stadhouderskade 78 on your right. The total distance is approximately 1 kilometer.
-
Public Transport - Tram
From Museumplein, walk to the tram stop 'Museumplein'. Take tram number 16 or 24 towards 'Amsterdam, Zuidas' or 'Amsterdam, Centraal Station'. Get off at the next stop, 'Hobbemastraat'. From there, walk back towards Stadhouderskade (about 5 minutes). Turn right on Stadhouderskade and continue walking until you reach Heineken Experience at Stadhouderskade 78. The tram ticket costs around €3.20 and is valid for one hour.
Discover more about Heineken Experience
Iconic landmarks you can’t miss
Brouwhuis/Bedrijfsgebouw
0.0 km
Explore the Brouwhuis in Amsterdam-Zuid, a historic monument showcasing the city's architectural beauty and cultural heritage.
Van Randwijk monument
0.1 km
Explore the Van Randwijk Monument, a historical landmark in Amsterdam that commemorates a key figure in Dutch history, surrounded by beautiful canal views.
Tweede Weteringplantsoen 21
0.1 km
Experience the serene beauty of Tweede Weteringplantsoen 21, a hidden gem in Amsterdam offering picturesque views and tranquil surroundings.
Place of Execution
0.2 km
Explore the Place of Execution in Amsterdam, a historical landmark that reveals the city's complex past and invites reflection on its heritage.
Buiten-Amstelkerk
0.3 km
Explore the enchanting Buiten-Amstelkerk, a historic monument in Amsterdam-Zuid, rich in culture and architectural beauty, perfect for a serene visit.
Andre Hazes monument
0.4 km
Discover the Andre Hazes Monument, a soulful tribute to the iconic Dutch singer in the heart of Amsterdam-Zuid, blending artistry with cultural significance.
Gemaalhuis Sarphatipark
0.5 km
Experience the serene beauty and rich history of Gemaalhuis Sarphatipark, a stunning monument nestled within Amsterdam's beloved Sarphatipark.
Green Pumping Station
0.5 km
Explore the serene Green Pumping Station in Amsterdam-Zuid, a community garden dedicated to sustainability and natural beauty, perfect for eco-conscious travelers.
Diamond Miffy
0.6 km
Visit Diamond Miffy in Amsterdam-Zuid, an iconic sculpture blending whimsical art and childhood nostalgia in a vibrant urban setting.
Descartes
0.6 km
Experience the serene beauty and artistic charm of Descartes in Amsterdam-Zuid, a must-visit tourist attraction for art and culture lovers.
Monument voor Vrouwen van Ravensbrück
0.7 km
Explore the Monument for Women of Ravensbrück, a poignant memorial in Amsterdam honoring the courage of women from the Ravensbrück concentration camp.
Villa Alsberg
0.7 km
Discover the elegance of Villa Alsberg, a historic monument in Amsterdam-Zuid, showcasing stunning architecture and serene surroundings.
Hemonystraat 22
0.7 km
Discover the historical significance and architectural beauty of Hemonystraat 22, a captivating monument in the heart of Amsterdam-Zuid.
Van Gogh Museum
0.7 km
Discover the legacy of Vincent van Gogh at the largest collection of his artworks, located in the heart of Amsterdam's Museumplein.
Prinsengracht
0.7 km
Explore Prinsengracht, a UNESCO World Heritage Site, where Amsterdam's historic charm and stunning canal views await every visitor.
Unmissable attractions to see
Amsterdam Canal Cruises
0.0 km
Discover the charm of Amsterdam's canals with unforgettable cruises showcasing the city's iconic sights and rich history.
BonTon Stripclub Amsterdam
0.2 km
Discover the electrifying nightlife at BonTon Stripclub Amsterdam, a vibrant dance club offering captivating performances and an unforgettable atmosphere.
The Beer Tree
0.3 km
Discover a wide selection of local and international craft beers at The Beer Tree in Amsterdam, a must-visit for beer enthusiasts.
Katsu Coffeeshop
0.4 km
Discover Katsu Coffeeshop in Amsterdam: a vibrant blend of cannabis culture and local art, perfect for an unforgettable experience.
Nijntje for Peace Statue
0.4 km
Explore the enchanting Nijntje for Peace Statue in the serene gardens of the Rijksmuseum, a symbol of creativity and tranquility in Amsterdam.
Sarphatipark
0.5 km
Explore the lush landscapes and serene atmosphere of Sarphatipark, a tranquil city park in the heart of Amsterdam, perfect for relaxation and leisurely strolls.
Rijksmuseumtuinen
0.5 km
Explore the breathtaking Rijksmuseumtuinen in Amsterdam, where art and nature unite in a stunning garden setting.
Museumbrug 4
0.5 km
Discover the cultural heart of Amsterdam at Museumbrug 4, where art, history, and vibrant city life converge in a picturesque setting.
Rijksmuseum
0.5 km
Explore the masterpieces of Dutch art and history at the Rijksmuseum, a cultural gem in Amsterdam that showcases centuries of creativity and innovation.
De Duif
0.5 km
Discover the architectural beauty and cultural vibrancy of De Duif, a historic venue in Amsterdam for events, concerts, and exhibitions.
Spiegelkwartier
0.5 km
Explore the charming Spiegelkwartier in Amsterdam, a hub of art, antiques, and picturesque canals, perfect for cultural enthusiasts and casual visitors alike.
Rialto
0.6 km
Experience the charm of Rialto, Amsterdam's iconic movie theater offering a diverse selection of international films in a cozy, vintage setting.
Stadsherstel Amsterdam
0.6 km
Explore Stadsherstel Amsterdam, where history and culture converge in a stunning landmark hosting concerts, events, and more in the heart of the city.
Royal Coster Diamonds
0.6 km
Explore the art and history of diamonds at Royal Coster Diamonds in Amsterdam—where luxury meets craftsmanship.
Museum Van Loon
0.6 km
Explore the opulent history of Amsterdam at Museum Van Loon, a stunning heritage museum set in a historic canal house.
Essential places to dine
Restaurant Zaza's
0.2 km
Experience the vibrant flavors of Amsterdam at Restaurant Zaza's—where fresh ingredients meet exquisite culinary artistry.
Brasserie Lolita
0.3 km
Experience authentic French cuisine at Brasserie Lolita in Amsterdam-Zuid, where culinary excellence meets Parisian charm.
Brasserie SenT
0.3 km
Experience exquisite French and barbecue cuisine at Brasserie SenT in Amsterdam-Zuid – where every meal is a celebration of flavor.
Mana Mana - De Pijp
0.4 km
Experience a unique blend of Mediterranean flavors at Mana Mana - De Pijp in Amsterdam's vibrant culinary scene.
Orontes De Pijp Amsterdam - Mediterraans restaurant - Turks restaurant
0.4 km
Experience authentic Turkish cuisine in Amsterdam's vibrant De Pijp neighborhood at Orontes – where every meal is a celebration of Mediterranean flavors.
Restaurant Dinner Cruise Amsterdam - Rondvaart met eten
0.5 km
Savor exquisite cuisine while cruising through Amsterdam's historic canals for an unforgettable dining experience.
Little Collins De Pijp
0.5 km
Experience the vibrant flavors of Australia at Little Collins De Pijp – a top culinary destination in Amsterdam’s trendy De Pijp neighborhood.
Restaurant JA
0.5 km
Experience culinary excellence at Restaurant JA in Amsterdam-Zuid, where Asian fusion meets Dutch tradition in a fine dining atmosphere.
Sinne
0.6 km
Discover Sinnes’s exquisite fine dining experience in Amsterdam-Zuid with seasonal ingredients and innovative culinary creations.
Brasserie Hot Parool
0.6 km
Discover authentic Dutch flavors at Brasserie Hot Parool in Amsterdam's vibrant Museumplein - a culinary gem near world-class museums.
FoodCrib
0.6 km
Discover the best gourmet sandwiches at FoodCrib in Amsterdam-Zuid – where flavor meets convenience.
Café Loetje
0.6 km
Experience authentic Dutch cuisine at Café Loetje in Amsterdam – famous for its tender steak and vibrant café atmosphere.
Restaurant Jaspers
0.7 km
Discover the exquisite flavors of Dutch cuisine at Restaurant Jaspers in Amsterdam-Zuid - a culinary haven for food lovers.
Restaurant Red
0.7 km
Experience exquisite steak and Mediterranean cuisine at Restaurant Red in Amsterdam's charming canalside setting.
Le Tambourin
0.7 km
Experience culinary excellence at Le Tambourin in Amsterdam’s Museumplein – where delicious flavors meet artistic inspiration.
Markets, malls and hidden boutiques
Penny Lane Vintage Boutique
0.1 km
Explore Penny Lane Vintage Boutique in Amsterdam for a unique collection of vintage clothing and accessories that celebrate sustainable fashion and individuality.
Melting Pot Amsterdam
0.2 km
Explore Melting Pot Amsterdam: Your go-to gift shop for unique home goods and souvenirs in the heart of the city.
All the Luck in the World
0.2 km
Explore All the Luck in the World, a charming gift and jewelry shop in Amsterdam-Zuid offering unique souvenirs and handcrafted treasures.
Brick Lane Amsterdam
0.3 km
Discover unique women's fashion at Brick Lane Amsterdam, where style meets charm in the heart of the city.
Noor Amsterdam
0.3 km
Explore Noor Amsterdam, a boutique haven in Amsterdam-Zuid offering unique fashion and lifestyle products that celebrate local craftsmanship.
Circle of Trust
0.3 km
Explore the chic and contemporary world of fashion at Circle of Trust, a premier clothing store in the heart of Amsterdam.
Kiloshop de Pijp
0.3 km
Discover unique vintage clothing at Kiloshop de Pijp in Amsterdam's vibrant Pijp neighborhood, where sustainable fashion meets eclectic style.
COTTONCAKE
0.4 km
Discover unique fashion and artistic flair at Cottoncake, a stylish boutique in Amsterdam-Zuid blending clothing, accessories, and art.
Indianaweg
0.4 km
Explore Indianaweg, the premier vintage clothing store in Amsterdam-Zuid, offering a unique selection that celebrates the beauty of timeless fashion.
The Shop
0.4 km
Discover unique fashion at The Shop, a charming clothing store in Amsterdam's vibrant district, reflecting local style and sustainability.
Museumshop
0.6 km
Discover unique art-inspired gifts at the Van Gogh Museum Shop, a perfect stop for tourists in Amsterdam looking to embrace Vincent's legacy.
LUCILLE
0.6 km
Explore Amsterdam's finest vintage and second-hand clothing at Lucille, where unique style meets sustainable shopping.
Boutique Amsterdam
0.6 km
Explore Boutique Amsterdam for exquisite handmade jewelry that reflects the city's artistic spirit and vibrant culture.
Museum Arts
0.6 km
Discover unique souvenirs and handcrafted treasures at Museum Arts, a charming store in the heart of Amsterdam's creative district.
souvenirs 33
0.7 km
Discover authentic Dutch souvenirs at Souvenirs 33 in Amsterdam-Zuid, your perfect destination for unique gifts and keepsakes.
Essential bars & hidden hideouts
Bar Mokum
0.2 km
Discover Bar Mokum, an enchanting cocktail bar in Amsterdam-Zuid, offering delightful drinks and a cozy speakeasy atmosphere for every occasion.
Bar Mash
0.2 km
Experience an exquisite blend of Thai cuisine and signature cocktails at Bar Mash in Amsterdam-Zuid.
Café Gollem
0.2 km
Discover the charm of Café Gollem, a haven for beer lovers in Amsterdam-Zuid with an extensive craft beer selection and cozy ambiance.
Café Brecht
0.2 km
Discover Café Brecht, an artistic café and bar in Amsterdam, perfect for refreshments and relaxation amidst the city's vibrant culture.
the Little White Bird
0.3 km
Experience exceptional cocktails in a stylish setting at The Little White Bird in Amsterdam-Zuid, perfect for every cocktail enthusiast.
Café Eddy Bar
0.3 km
Discover the charm of Café Eddy Bar in Amsterdam-Zuid, where delectable drinks and a cozy atmosphere await every visitor.
Bar Buka Amsterdam
0.3 km
Experience vibrant nightlife at Bar Buka, Amsterdam's lively bar offering unique cocktails, a cozy atmosphere, and a friendly crowd.
De Hooch social spaces
0.4 km
Experience the charm of De Hooch, a cozy lounge in Amsterdam-Zuid, perfect for unwinding with friends or enjoying a drink after exploring the city.
Hachi
0.4 km
Discover Hachi, Amsterdam's chic cocktail bar offering exquisite drinks and a vibrant atmosphere for an unforgettable night out in the city.
Saloon
0.6 km
Experience the vibrant nightlife at Saloon, a must-visit bar in Amsterdam offering a perfect blend of local and international flavors.
Armoury Bar
0.7 km
Armoury Bar: A unique cocktail bar in Amsterdam where great drinks meet board game fun for an unforgettable night out.
Café De Spuyt
0.7 km
Discover Café De Spuyt: a cozy bar in Amsterdam offering a delightful drink selection and a warm ambiance for a perfect night out.
Cafe Buhrs
0.7 km
Experience the vibrant local culture at Cafe Buhrs, a charming bar in Amsterdam-Zuid offering a delightful selection of drinks in a cozy atmosphere.
Bar Claes
0.7 km
Experience the vibrant ambiance and expertly crafted cocktails at Bar Claes, a must-visit cocktail bar in Amsterdam-Zuid.
Bols Cocktail Experience
0.7 km
Experience the rich heritage of cocktail culture at the Bols Cocktail Experience, Amsterdam's premier destination for cocktail enthusiasts.
