Upolu Island, Samoa Travel Guide

Discover Upolu Island, Samoa's gem, where pristine beaches, lush rainforests, and vibrant culture create the perfect tropical escape for every traveler.

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Upolu Island

Upolu Island, the most populous island in Samoa, offers a rich tapestry of natural beauty, cultural heritage, and warm hospitality. This tropical paradise is home to Apia, the capital city, where you can get a taste of Samoan life with its bustling markets, historical sites, and vibrant nightlife. For nature lovers, Upolu is a dream destination. The island boasts stunning beaches with crystal-clear waters, lush rainforests, and cascading waterfalls. Don't miss the To-Sua Ocean Trench, a unique swimming hole surrounded by lush greenery, or the breathtaking views from the top of Mount Vaea. Cultural enthusiasts will appreciate the rich traditions and customs of the Samoan people. Visit the Robert Louis Stevenson Museum, dedicated to the famous author who spent his final years on the island, and explore traditional Samoan villages to witness age-old practices like tattooing and fire dancing. Upolu is also a haven for adventure seekers. Whether you're snorkeling in the coral reefs, hiking through the tropical forests, or surfing the world-class waves, there's no shortage of activities to keep your adrenaline pumping.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Upolu Island.

Visit early in the morning to avoid crowds at popular spots like the To-Sua Ocean Trench.
Respect local customs and dress modestly when visiting villages.
Bring cash, as many local businesses do not accept credit cards.
Rent a car for the best way to explore the island at your own pace.
Try the local cuisine, especially dishes like palusami and oka.

Explore Upolu Island: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Best attractions in Upolu Island

Top-rated picks

Best Attractions

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Palolo Deep Marine Reserve

Explore the vibrant underwater world of Palolo Deep Marine Reserve in Apia, Samoa, a paradise for snorkelers and marine life enthusiasts.

4.4

Giant Clam Sanctuary

Explore the vibrant marine life and stunning beauty of the Giant Clam Sanctuary in Savaia, a nature preserve that promises unforgettable underwater adventures.

4.7

Best landmarks in Upolu Island

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To-Sua Ocean Trench

Explore the mesmerizing To-Sua Ocean Trench, a stunning natural swimming hole in Samoa's lush landscape, perfect for relaxation and adventure.

4.7

Piula Cave Pool

Experience the serene beauty of Piula Cave Pool, a hidden gem in Samoa offering crystal-clear waters, vibrant marine life, and lush tropical surroundings.

4.6

Samoa Cultural Village

Experience the vibrant culture and traditions of Samoa at the Samoa Cultural Village, where history comes alive through art, dance, and community.

4.6

Palolo Deep Marine Reserve

Explore the vibrant underwater world at Palolo Deep Marine Reserve in Samoa, a must-visit for snorkeling and diving enthusiasts.

4.4

Best restaurants in Upolu Island

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Paddles Restaurant

Experience authentic Samoan cuisine at Paddles Restaurant in Apia, where fresh seafood meets stunning ocean views.

4.8

Giordano's Pizzeria // Samoa

Experience authentic Italian cuisine at Giordano's Pizzeria in Samoa—where every slice tells a story of flavor and tradition.

4.6

The Edge Marina, Samoa

Experience the vibrant atmosphere at The Edge Marina in Apia – your ultimate destination for food, drinks, and stunning ocean views in Samoa.

4.1

McDonald's

Discover fast-food delights at McDonald's in Apia – a perfect blend of familiar flavors and local charm.

3.8

Best bars in Upolu Island

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The Edge Marina, Samoa

Discover the vibrant atmosphere of The Edge Marina, Samoa - a perfect blend of relaxation, local flavors, and breathtaking marina views.

4.1

Sails Restaurant & Bar

Experience the flavors of Samoa at Sails Restaurant & Bar, a premier dining destination in Apia with breathtaking ocean views and exceptional cuisine.

3.7

Taumeasina Restaurant & Bar

Experience the vibrant flavors of Samoa at Taumeasina Restaurant & Bar, where local cuisine meets breathtaking views in Apia.

4.7

LuluLosa Beach Fales Bar & Grill

Discover the tropical paradise of LuluLosa Beach Fales Bar & Grill, where beachfront dining meets cozy accommodation in beautiful Samoa.

4.9

Best nightclubs in Upolu Island

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The Edge Marina, Samoa

Experience the vibrant atmosphere and stunning views at The Edge Marina, your perfect spot for relaxation and delightful Samoan flavors.

4.1

RSA Night Club

Discover the electric nightlife at RSA Night Club in Apia, where vibrant music and a lively atmosphere promise an unforgettable experience.

4.5

Cocktails On the Rocks

Experience the vibrant nightlife and refreshing cocktails at Cocktails On the Rocks, where tropical flavors meet stunning ocean views in Apia, Samoa.

3.9

JP Bar

Experience the vibrant nightlife of Apia at JP Bar, where local flavors meet a lively atmosphere for an unforgettable evening.

4.5

Best shops in Upolu Island

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Pacific Jewell Gift Shop & Garden Café

Explore the best of Samoa's culture at Pacific Jewell Gift Shop & Garden Café, where unique gifts meet delicious local cuisine in a serene garden setting.

4.6

SSAB Megastore

Discover a shopping paradise at SSAB Megastore in Apia, where local charm meets international selection for a remarkable retail experience.

4.5

Janet's Samoa

Explore authentic Samoan crafts and cultural treasures at Janet's Samoa, a unique gift shop in Apia that celebrates local artisanship.

4.5

Mailelani Samoa Body Care

Experience the vibrant traditions of Samoan beauty at Mailelani Samoa Body Care, where locally crafted body care products await every traveler.

4.3

Explore Upolu Island on the Map

A handpicked selection of must-see spots in Upolu Island, mapped for you.

Upolu Island Essentials

Upolu Island is accessible via Faleolo International Airport (APW), located about 40 kilometers west of Apia, the island's capital. Major airlines, including Fiji Airways, Air New Zealand, and Virgin Australia, operate flights to and from this airport. From the airport, you can take a taxi, shuttle service, or rent a car to reach your destination on the island.
Public transportation on Upolu Island includes buses and taxis. Buses are an affordable way to get around, but schedules can be irregular. Taxis are widely available and can be hired for short trips or for the entire day. If you prefer driving, car rentals are available at the airport and in Apia. Be aware that driving is on the left side of the road.
The official currency of Samoa is the Samoan Tala (WST). Credit cards are accepted in major hotels, restaurants, and shops in Apia, but it is advisable to carry cash, especially when traveling to rural areas. ATMs are available in Apia and other major towns, but may be limited in smaller villages.
Upolu Island is generally safe for tourists. However, petty theft can occur, so keep your belongings secure and be vigilant in crowded areas. Avoid walking alone at night in unfamiliar places. There are no specific high-crime areas targeting tourists, but it’s always best to stay aware of your surroundings.
In case of emergency, dial 911 for immediate assistance. The main hospital on Upolu Island is the Tupua Tamasese Meaole Hospital in Apia, which provides comprehensive medical services. For minor health issues, pharmacies are available in Apia and other towns. It's recommended to have travel insurance that covers medical emergencies.
Fashion: Do dress modestly, especially when visiting villages and religious sites. Avoid revealing clothing. Religion: Do respect local customs and traditions. Always dress modestly and remove your shoes when entering a church. Public Transport: Do be respectful and courteous to drivers and other passengers. Don't eat or drink on public transport. Greetings: Do greet people with a smile and a friendly 'Talofa' (hello). A handshake is common. Eating & Drinking: Do try local dishes and accept food offerings graciously. Don't refuse hospitality, as it is considered impolite.
To experience Upolu Island like a local, visit the local markets such as the Fugalei Market in Apia, where you can buy fresh produce and traditional Samoan crafts. Engage with locals, who are often friendly and willing to share insights about their culture. Don't miss out on visiting iconic sites like the To Sua Ocean Trench and the Robert Louis Stevenson Museum. For a unique experience, attend a fiafia night to enjoy traditional Samoan dance and music.

When is the best time to visit Upolu Island?

With Eve

Useful Local Phrases for Upolu Island

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Upolu Island. Try a few—you'll be surprised how far they go! 😊
❤️

- HelloTalofa
  [Tah-loh-fah]
- GoodbyeFa
  [Fah]
- YesIoe
  [Ee-oh-eh]
- NoLeai
  [Leh-eye]
- Please/You're welcomeFa'amalie
  [Fah-ah-mah-lee-eh]
- Thank youFa'afetai
  [Fah-ah-feh-tah-ee]
- Excuse me/SorryTulou
  [Too-loh-oo]
- How are you?O a mai oe?
  [Oh-ah-mai-oh-eh]
- Fine. And you?Lelei. O a oe?
  [Leh-leh-ee. Oh-ah-oh-eh]
- Do you speak English?Ou te fai le fa'ainglisi?
  [Oh-teh-fye-leh-fah-ah-eeng-lee-see]
- I don't understandE le mafai ona malamalama
  [Eh-leh-mah-fye-oh-nah-mah-lah-mah-lah-mah]
- I'd like to see the menu, pleaseOu te fia vaega atu i le fa'amanuia, fa'amalie
  [Oh-teh-fee-ah-vah-eh-gah-ah-too-ee-leh-fah-ah-mah-noo-ee-ah-fah-ah-mah-lee-eh]
- I don't eat meatE le auai i le kuka laukou
  [Eh-leh-ah-oo-eye-ee-leh-koo-kah-lah-oo-koh]
- Cheers!Manuia!
  [Mah-noo-ee-ah]
- I would like to pay, pleaseOu te fia totogi, fa'amalie
  [Oh-teh-fee-ah-toh-toh-gee-fah-ah-mah-lee-eh]
- Help!Tulou!
  [Too-loh-oo]
- Go away!Alu i le loloto!
  [Ah-loo-ee-leh-loh-loh-toh]
- Call the Police!Fa'afeso'i i le Ofisa o le Fa'amasinoga!
  [Fah-ah-feh-soh-ee-ee-leh-oh-fee-sah-oh-leh-fah-ah-ah-mah-see-noh-ngah]
- Call a doctor!Fa'afeso'i i le loia!
  [Fah-ah-feh-soh-ee-ee-leh-loh-ee-ah]
- I'm lostUa ou malamalama
  [Oo-ah-oh-mah-lah-mah-lah-mah]
- I'm illUa ou lelei
  [Oo-ah-oh-leh-leh-ee]
- I'd like to buy...Ou te fia fesoasoani...
  [Oh-teh-fee-ah-feh-soh-ah-soh-ah-nee]
- I'm just lookingOu te fia vaai
  [Oh-teh-fee-ah-vah-eye]
- How much is it?E fia fa'atasi ai?
  [Ey-fee-ah-fah-ah-tah-see-eye-eye]
- That's too expensiveO le tele lava
  [Oh-leh-teh-leh-lah-vah]
- Can you lower the price?Ou te fia alu i le totogi?
  [Oh-teh-fee-ah-ah-loo-ee-leh-toh-toh-gee]
- What time is it?O le a le taimi?
  [Oh-leh-ah-leh-tah-ee-mee]
- It's one o'clockO le tasi
  [Oh-leh-tah-see]
- Half past (10)I le itu i le sefulu
  [Ee-leh-ee-too-ee-ee-leh-seh-foo-loo]
- MorningTaeao
  [Tah-eh-ah-oh]
- AfternoonAfiafi
  [Ah-fee-ah-fee]
- EveningIliili
  [Ee-lee-ee-lee]
- YesterdayAnanafi
  [Ah-nah-nah-fee]
- TodayAso nei
  [Ah-soh-neh-ee]
- TomorrowAso ma le po
  [Ah-soh-mah-leh-poh]
- 1Tasi
  [Tah-see]
- 2Lua
  [Loo-ah]
- 3Tolu
  [Toh-loo]
- 4Fa
  [Fah]
- 5Lima
  [Lee-mah]
- 6Ono
  [Oh-noh]
- 7Fitu
  [Fee-too]
- 8Valu
  [Vah-loo]
- 9Iva
  [Ee-vah]
- 10Sefulu
  [Seh-foo-loo]
- Where's a/the...?O fea le...?
  [Oh-feh-ah-leh]
- What's the address?O le a le tuatusi?
  [Oh-leh-ah-leh-too-ah-too-see]
- Can you show me (on the map)?Ou te fia fa'ailoa mai ia te a'u (i le mapa)?
  [Oh-teh-fee-ah-fah-ah-ee-loh-ah-mah-ee-ah-teh-ah-oo-ee-eye-leh-mah-pah]
- When's the next (bus)?O le a le taimi o le a uma?
  [Oh-leh-ah-leh-tah-ee-mee-oh-leh-ah-oo-mah]
- A ticket (to ....)Tiketi (i ....)
  [Tee-keh-tee-ee]

History of Upolu Island

Around 3,000 years ago, the Lapita people, known for their seafaring skills and pottery, arrived on Upolu Island. Their arrival marked the beginning of human settlement in Samoa. The Lapita culture laid the foundation for Polynesian culture, which continues to influence the Samoan way of life today.
Upolu Island became a significant part of the Tui Manuʻa Empire, an ancient Polynesian maritime confederation. This empire dominated the region, and its influence can still be seen in the traditional Samoan political and social systems. The Tui Manuʻa ruled over large areas of Samoa and other Polynesian islands, establishing Upolu as a central hub.
In the 18th century, European explorers, including the Dutchman Jacob Roggeveen and the Frenchman Louis-Antoine de Bougainville, arrived on Upolu Island. Their visits were among the first recorded European contacts with Samoa, opening the door to further interactions and eventual colonization efforts.
In the mid-19th century, Christian missionaries from the London Missionary Society arrived on Upolu Island. Their influence led to the widespread conversion of the Samoan people to Christianity. The island's culture and traditions were significantly shaped by this religious transformation, which remains a cornerstone of Samoan society.
During the late 19th century, Upolu Island was a central battleground in the Samoan Civil Wars. These conflicts were fueled by rivalries among local chiefs and the intervention of colonial powers like Germany, Britain, and the United States. The wars eventually led to the partitioning of the Samoan Islands among these colonial powers.
From 1900 to 1914, Upolu Island was part of German Samoa. The German administration focused on developing the island's infrastructure and economy, particularly through the establishment of copra and cocoa plantations. This period left a lasting impact on the island's economic and social landscape.
Following World War I, Upolu Island came under New Zealand administration as part of a League of Nations mandate. This period saw significant social and political changes, including efforts to modernize the island and improve local governance. The Mau movement for Samoan independence also gained momentum during this time.
The Mau movement, which began in the early 20th century, was a significant non-violent resistance movement advocating for Samoan independence from colonial rule. Key events, such as the Black Saturday incident in 1929, were pivotal in the struggle. Samoa eventually gained independence in 1962, making it the first Pacific island nation to do so.
In the early 1990s, Upolu Island was severely impacted by two major cyclones, Cyclone Ofa in 1990 and Cyclone Val in 1991. These natural disasters caused extensive damage to the island's infrastructure and economy but also demonstrated the resilience and solidarity of the Samoan people in rebuilding their communities.
Today, Upolu Island is known for its vibrant cultural festivals, such as Teuila Festival and the annual Samoa Independence Celebration. These events showcase traditional Samoan dance, music, and crafts, preserving and promoting the island's rich cultural heritage for both locals and visitors.