Asau, Samoa Travel Guide

Discover Asau, a peaceful village on Samoa's Savai'i island, where lush forests, pristine beaches, and rich culture promise an unforgettable escape.

Nestled on the northwestern coast of Savai'i, Asau is a tranquil escape from the hustle and bustle of modern life. This serene village is renowned for its natural beauty, offering lush landscapes, pristine beaches, and crystal-clear waters. Asau is a perfect destination for those seeking peace and a connection with nature. The village is surrounded by dense tropical forests, making it a haven for hikers and nature enthusiasts. The nearby Asau Bay is ideal for swimming, snorkeling, and paddling. The calm waters are home to vibrant marine life, providing an underwater paradise for divers. Asau's rich cultural history adds to its charm. The village is dotted with traditional Samoan fale (houses) and is known for its warm hospitality. Visitors can immerse themselves in local traditions, sample delicious Samoan cuisine, and enjoy the rhythmic sounds of traditional music and dance. Whether you're exploring its natural wonders or engaging with its culture, Asau offers an unforgettable experience.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Asau.

Pack light and breathable clothing; the weather is warm and humid year-round.
Bring snorkeling gear to explore the vibrant marine life in Asau Bay.
Try to visit during a local festival to experience Samoan culture at its best.
Rent a car or bike to explore the surrounding areas and hidden spots.
Respect local customs and traditions, especially when visiting villages and sacred sites.

Explore Asau: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Best attractions in Asau

Top-rated picks

Best Attractions

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Piula Cave Pool

Experience the tranquil beauty of Piula Cave Pool, a hidden gem in Faleapuna offering crystal-clear waters and lush surroundings for ultimate relaxation.

4.6

Giant Clam Sanctuary

Discover the breathtaking beauty of the Giant Clam Sanctuary in Savaia, a paradise for nature lovers and marine enthusiasts alike.

4.6

Afu Aau Waterfalls

Explore the breathtaking Afu Aau Waterfalls in Vailoa, Samoa, where nature's beauty and serenity await you in a tropical paradise.

4.7

Papaseea Sliding Rocks

Discover the thrill of sliding down natural rock formations into crystal-clear waters at Papaseea Sliding Rocks, Samoa's unique adventure destination.

4.1

Best landmarks in Asau

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To-Sua Ocean Trench

Discover the stunning To-Sua Ocean Trench in Samoa for an unforgettable swimming experience in a breathtaking natural setting.

4.7

Saletoga Sands Resort & Spa

Discover the idyllic Saletoga Sands Resort & Spa, a luxurious escape on Samoa's South Coast, blending relaxation, adventure, and culinary delights.

4.5

Piula Cave Pool

Experience the breathtaking beauty of Piula Cave Pool in Faleapuna, a captivating natural attraction perfect for relaxation and adventure amidst lush landscapes.

4.6

Sheraton Samoa Aggie Grey's Hotel & Bungalows

Discover luxury and culture at Sheraton Samoa Aggie Grey's Hotel & Bungalows, your perfect getaway in the heart of Upolu's tropical paradise.

4.1

Best restaurants in Asau

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Paddles Restaurant

Experience authentic Samoan cuisine at Paddles Restaurant in Apia—where every meal tells a story of culture and flavor.

4.8

Scalini's Restaurant

Discover authentic Samoan cuisine at Scalini's Restaurant in Apia, where local flavors meet international dining experiences.

4.5

Sails Restaurant & Bar

Discover delightful Italian cuisine at Sails Restaurant & Bar in Apia, where warm hospitality meets stunning views and exquisite flavors.

3.7

Pinati Restaurant

Experience authentic Samoan cuisine at Pinati Restaurant in Apia—where every dish tells a story.

4.3

Best bars in Asau

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The Edge Marina, Samoa

Discover the vibrant blend of local culture, stunning views, and delicious cuisine at The Edge Marina in Samoa.

4.1

Sails Restaurant & Bar

Experience the best of Samoan cuisine with stunning ocean views at Sails Restaurant & Bar in Apia.

3.7

Taumeasina Restaurant & Bar

Experience the taste of Samoa with breathtaking views at Taumeasina Restaurant & Bar, a top dining destination in Apia.

4.7

Savai'i Harbourside Café & Pizza Bar

Discover a culinary paradise at Savai'i Harbourside Café & Pizza Bar, where delicious pizzas meet stunning harbor views and a welcoming atmosphere.

4.2

Best nightclubs in Asau

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The Edge Marina, Samoa

Experience the vibrant atmosphere and stunning views at The Edge Marina in Samoa, where great food and drinks meet unforgettable moments.

4.1

Va-i-moana Seaside Lodge

Experience the serene beauty of Va-i-moana Seaside Lodge, a tropical haven in Auala, Samoa with stunning ocean views and cultural adventures.

4.8

RSA Night Club

Discover the pulsating energy and vibrant atmosphere of RSA Night Club, Apia's top destination for unforgettable nightlife experiences.

4.6

Cocktails On the Rocks

Experience the vibrant nightlife at Cocktails On the Rocks, where expertly crafted cocktails meet stunning beach views in Apia.

4.0

Best shops in Asau

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Pacific Jewell Gift Shop & Garden Café

Explore unique gifts and savor local flavors at the Pacific Jewell Gift Shop & Garden Café in Apia, a treasure trove for tourists and locals alike.

4.6

SSAB Megastore

Explore the vibrant SSAB Megastore in Apia for an exciting shopping experience with a blend of local and international products.

4.5

Janet's Samoa

Explore Janet's Samoa: a boutique gift shop and cultural center in Apia offering unique local crafts and a glimpse into Samoan heritage.

4.5

Taefu Taulagi Matafeo Store

Experience the flavors of Asaga at Taefu Taulagi Matafeo Store, where sweet treats and local culture come together in a cozy atmosphere.

5.0

Explore Asau on the Map

A handpicked selection of must-see spots in Asau, mapped for you.

Asau Essentials

Asau is located on the northwest coast of Savai'i Island in Samoa. The nearest international airport is Faleolo International Airport on Upolu Island. From there, you can take a ferry from Mulifanua Wharf to Salelologa Wharf on Savai'i, which takes about 1-2 hours. From Salelologa, Asau is roughly a 2-hour drive, and you can hire a taxi or rent a car for the journey.
Asau is a small town, and many attractions are easily accessible on foot. For longer distances, taxis and rental cars are available. Public buses operate on a regular schedule, connecting Asau with other parts of Savai'i. Bicycles and scooters are also popular and can be rented for exploring the town and nearby areas.
The official currency in Samoa is the Samoan Tala (WST). Credit cards are accepted in larger hotels and some restaurants, but it is advisable to carry cash, especially when visiting smaller establishments and local markets. ATMs are available in Asau, but it is a good idea to bring sufficient cash with you.
Asau is generally a safe destination for tourists. However, like any travel location, standard precautions should be taken. Avoid walking alone at night in unfamiliar areas and keep an eye on your belongings in crowded places. There are no specific high-crime areas targeting tourists, but staying vigilant and aware of your surroundings is always best.
In case of emergency, dial 911 for immediate assistance. Asau has a local hospital and police station for medical and security needs. It is recommended to have travel insurance that covers medical emergencies. Pharmacies in the town offer over-the-counter medications for minor health issues.
Fashion: Do dress modestly, especially when visiting villages and religious sites. Avoid wearing revealing clothing. Religion: Do respect local customs and traditions. Always remove your shoes before entering a fale (traditional Samoan house) or a church. Public Transport: Do be courteous and respectful to fellow passengers. Don't eat or drink on public transport. Greetings: Do greet people with a smile and a 'Talofa' (hello). A slight nod of the head is also a sign of respect. Eating & Drinking: Do try local delicacies and accept food offerings graciously. Don't refuse hospitality, as it is considered impolite.
To experience Asau like a local, visit the local market where you can buy fresh produce and traditional Samoan goods. Engage with locals, as they are often friendly and willing to share stories about the town's history and culture. Don't miss visiting the Asau Wharf, where you can see fishermen at work and enjoy beautiful sunset views. For a unique experience, take a boat trip to the nearby islets and enjoy snorkeling in the clear waters.

When is the best time to visit Asau?

With Eve

Useful Local Phrases for Asau

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Asau. Try a few—you'll be surprised how far they go! 😊
❤️

- HelloTalofa
  [Tah-loh-fah]
- GoodbyeFa
  [Fah]
- YesIoe
  [Ee-oh-eh]
- NoLeai
  [Lei-eye]
- Please/You're welcomeFa'amalie
  [Fah-ah-mah-lee-eh]
- Thank youFa'afetai
  [Fah-ah-feh-tie]
- Excuse me/SorryTulou
  [Too-loh-oo]
- How are you?O a mai oe?
  [Oh-ah-my-oh-eh]
- Fine. And you?Lelei. O a oe?
  [Leh-lei. Oh-ah-weh]
- Do you speak English?O lea e faia le fa'asamoa?
  [Oh-leh-ah-eh-fah-ee-ah-leh-fah-ah-sah-mo-ah]
- I don't understandLe mafai ona ou te le mafai ona malamalama
  [Lei-mah-fie-oh-nah-oh-teh-lei-mah-fie-oh-nah-mah-lah-mah-lahmah]
- I'd like to see the menu, pleaseFa'amalie, ou te fia vaega i le menu
  [Fah-ah-mah-lee, oh-oo-teh-fee-ah-vai-gah-ee-leh-meh-noo]
- I don't eat meatO lea ou te le ai nisi
  [Oh-leh-ah-oh-teh-leh-ai-nee-see]
- Cheers!Manuia!
  [Mah-noo-ee-ah]
- I would like to pay, pleaseFa'amalie, ou te fia tu'uina
  [Fah-ah-mah-lee, oh-oo-teh-fee-ah-too-oo-ee-nah]
- Help!Tulou!
  [Too-loh-oo]
- Go away!Alu!
  [Ah-loo]
- Call the Police!Vili leoleo!
  [Vee-lee-leh-oh-leh-oh]
- Call a doctor!Vili foma'i!
  [Vee-lee-foh-mah-ee]
- I'm lostUa ou iloa
  [Oo-ah-oh-oo-ee-loh-ah]
- I'm illOu te mate
  [Oh-oo-teh-mah-teh]
- I'd like to buy...Ou te fia fa'atau...
  [Oh-oo-teh-fee-ah-fah-ah-tow]
- I'm just lookingOu te tatala
  [Oh-oo-teh-tah-tah-lah]
- How much is it?E leai se uiga e leai?
  [Eh-lei-say-oo-ee-ngah-eh-lei]
- That's too expensiveE leai se mea e lelei
  [Eh-lei-say-meh-ah-eh-leh-lei]
- Can you lower the price?O lea ou te fa'atau fa'amalie?
  [Oh-leh-ah-oh-teh-fah-ah-tow-fah-ah-mah-lee]
- What time is it?O i taimi ia?
  [Oh-ee-tie-mee-ee-ah]
- It's one o'clockE tasi i le taimi
  [Eh-tah-see-ee-leh-tie-mee]
- Half past (10)I le avea (10)
  [Ee-leh-ah-veh-ah-ten]
- MorningAo
  [Ah-oh]
- AfternoonAfiafi
  [Ah-fee-ah-fee]
- EveningIli
  [Ee-lee]
- YesterdayAnanafi
  [Ah-nah-nah-fee]
- TodayAso nei
  [Ah-soh-neh-ee]
- TomorrowAso taeao
  [Ah-soh-tah-eh-ah-oh]
- 1Tasi
  [Tah-see]
- 2Lua
  [Loo-ah]
- 3Tolu
  [Toe-loo]
- 4Fa
  [Fah]
- 5Lima
  [Lee-mah]
- 6Ono
  [Oh-no]
- 7Fitu
  [Fee-too]
- 8Valu
  [Vah-loo]
- 9Iva
  [Ee-vah]
- 10Sefulu
  [Sey-foo-loo]
- Where's a/the...?O fea le...
  [Oh-feh-ah-leh]
- What's the address?O le fa'ailoa?
  [Oh-leh-fah-ah-ee-loh-ah]
- Can you show me (on the map)?O lea ou te fa'ailoa?
  [Oh-leh-ah-oh-teh-fah-ah-ee-loh-ah]
- When's the next (bus)?O lea lea (autalavou)?
  [Oh-leh-ah-leh-ah-ou-tah-lah-voh-ou]
- A ticket (to ....)Tiketi (i ...)
  [Tee-keh-tee-ee]

History of Asau

Asau, located on the northwest coast of Savai'i, the largest island in Samoa, has a deep-rooted history that dates back to the early Polynesian settlers. These settlers, known for their seafaring skills, arrived in Asau around 1000 BC. They brought with them their rich traditions, oral histories, and intricate tattooing practices, which have been passed down through generations and remain a significant part of Asau's cultural identity.
The arrival of European explorers in the 18th century marked a significant turning point in Asau's history. Dutch explorer Jacob Roggeveen was one of the first Europeans to sight Samoa in 1722, followed by French explorer Louis-Antoine de Bougainville in 1768. These early contacts led to increased European interest in Samoa, including Asau, which subsequently became a point of interest for traders and missionaries.
In the 1830s, Christian missionaries from the London Missionary Society began arriving in Samoa, including Asau. They introduced Christianity, which significantly altered the cultural landscape of the region. Traditional religious practices were gradually replaced by Christian worship, and this period saw the construction of the first churches in Asau. The influence of Christianity is still evident today in the strong religious adherence among the local population.
Asau, like the rest of Samoa, experienced the impacts of colonialism. In 1899, the Tripartite Convention divided Samoa between Germany and the United States, with Asau falling under German control. This period saw the establishment of plantations and the exploitation of natural resources. Following World War I, control of Western Samoa, including Asau, was transferred to New Zealand under a League of Nations mandate, further shaping the region's political and economic landscape.
Western Samoa gained independence from New Zealand in 1962, becoming the first Pacific island nation to do so. This newfound independence brought significant changes to Asau, including infrastructural developments and increased local governance. The construction of roads and the establishment of essential services have transformed Asau into a thriving community. Today, Asau is known for its vibrant culture, beautiful landscapes, and as a gateway to the pristine natural attractions of Savai'i.
In 1990, Asau, along with much of Samoa, was devastated by Cyclone Ofa, one of the most powerful tropical cyclones to hit the region. The cyclone caused extensive damage to infrastructure, homes, and crops. The reconstruction efforts that followed brought the community together and led to the rebuilding of Asau with improved resilience against future natural disasters. This period highlighted the strength and unity of the people of Asau in the face of adversity.
In recent years, Asau has focused on preserving its rich cultural heritage while embracing tourism as a key economic driver. Traditional crafts, dance, and music are celebrated through festivals and community events, attracting visitors from around the world. The establishment of eco-tourism initiatives has helped to showcase Asau's natural beauty and cultural richness, providing sustainable income for the local community while promoting environmental conservation.