Asau: The Hidden Gem of Samoa
Discover Asau, a peaceful village on Samoa's Savai'i island, where lush forests, pristine beaches, and rich culture promise an unforgettable escape.
Nestled on the northwestern coast of Savai'i, Asau is a tranquil escape from the hustle and bustle of modern life. This serene village is renowned for its natural beauty, offering lush landscapes, pristine beaches, and crystal-clear waters. Asau is a perfect destination for those seeking peace and a connection with nature. The village is surrounded by dense tropical forests, making it a haven for hikers and nature enthusiasts. The nearby Asau Bay is ideal for swimming, snorkeling, and paddling. The calm waters are home to vibrant marine life, providing an underwater paradise for divers. Asau's rich cultural history adds to its charm. The village is dotted with traditional Samoan fale (houses) and is known for its warm hospitality. Visitors can immerse themselves in local traditions, sample delicious Samoan cuisine, and enjoy the rhythmic sounds of traditional music and dance. Whether you're exploring its natural wonders or engaging with its culture, Asau offers an unforgettable experience.
Local tips in Asau
- Pack light and breathable clothing; the weather is warm and humid year-round.
- Bring snorkeling gear to explore the vibrant marine life in Asau Bay.
- Try to visit during a local festival to experience Samoan culture at its best.
- Rent a car or bike to explore the surrounding areas and hidden spots.
- Respect local customs and traditions, especially when visiting villages and sacred sites.
Asau: The Hidden Gem of Samoa
Nestled on the northwestern coast of Savai'i, Asau is a tranquil escape from the hustle and bustle of modern life. This serene village is renowned for its natural beauty, offering lush landscapes, pristine beaches, and crystal-clear waters. Asau is a perfect destination for those seeking peace and a connection with nature. The village is surrounded by dense tropical forests, making it a haven for hikers and nature enthusiasts. The nearby Asau Bay is ideal for swimming, snorkeling, and paddling. The calm waters are home to vibrant marine life, providing an underwater paradise for divers. Asau's rich cultural history adds to its charm. The village is dotted with traditional Samoan fale (houses) and is known for its warm hospitality. Visitors can immerse themselves in local traditions, sample delicious Samoan cuisine, and enjoy the rhythmic sounds of traditional music and dance. Whether you're exploring its natural wonders or engaging with its culture, Asau offers an unforgettable experience.
When is the best time to go to Asau?
Iconic landmarks you can’t miss
To-Sua Ocean Trench
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Saletoga Sands Resort & Spa
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Piula Cave Pool
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Sheraton Samoa Aggie Grey's Hotel & Bungalows
Discover the perfect blend of luxury, culture, and nature at Sheraton Samoa Aggie Grey's Hotel & Bungalows, your gateway to the heart of Apia.
Palolo Deep Marine Reserve
Explore the vibrant underwater world of Palolo Deep Marine Reserve in Apia, Samoa, perfect for snorkeling and marine adventures.
Samoa Cultural Village
Experience the vibrant traditions and rich cultural heritage of Samoa at the Samoa Cultural Village, a unique attraction in Apia.
Giant Clam Sanctuary
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Robert Louis Stevenson Museum
Explore the enchanting Robert Louis Stevenson Museum in Apia, Samoa, and delve into the life of the legendary author amidst stunning tropical scenery.
Papaseea Sliding Rocks
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To Sua Ocean Trench
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Afu Aau Waterfalls
Experience the enchanting beauty of Afu Aau Waterfalls in Vailoa, Samoa, a must-visit paradise for nature lovers and adventure seekers.
Alofaaga Blowholes
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Immaculate Conception Cathedral
Explore the Immaculate Conception Cathedral in Apia, a stunning blend of culture and spirituality, showcasing the beauty of Samoan architecture and design.
Savaii Lagoon Resort
Experience the ultimate tropical getaway at Savaii Lagoon Resort, where stunning beaches and local culture create unforgettable moments in Samoa.
Swimming With Turtles
Immerse yourself in the ocean's wonders by swimming with turtles in Sato'alepai, a breathtaking Samoan adventure waiting for you.
Unmissable attractions to see
Piula Cave Pool
Explore the serene beauty of Piula Cave Pool, a natural oasis in Faleapuna, perfect for swimming and relaxation amidst stunning landscapes.
Giant Clam Sanctuary
Discover the vibrant marine life and conservation efforts at the Giant Clam Sanctuary in Savaia, a unique tourist attraction in Samoa.
Papaseea Sliding Rocks
Discover the natural thrill of Papaseea Sliding Rocks in Samoa, a captivating destination for adventure seekers and nature lovers alike.
Alofaaga Blowholes
Experience the breathtaking power of nature at Alofaaga Blowholes, where ocean waves create spectacular geysers in Taga Salega, Samoa.
Togitogiga Waterfall
Explore Togitogiga Waterfall, a breathtaking natural wonder in Samoa, where cascading waters meet lush landscapes for an unforgettable experience.
Sopo'aga Falls Viewpoint
Experience the breathtaking beauty of Sopo'aga Falls Viewpoint in Samoa, where nature's splendor meets serene tranquility.
Papapapaitai Falls
Experience the breathtaking beauty of Papapapaitai Falls, a top tourist attraction in Samoa, where nature's splendor awaits you.
Baha'i House of Worship Samoa
Discover the serene beauty and spiritual significance of the Baha'i House of Worship in Samoa, a must-visit attraction for every traveler.
Fuipisia Waterfall
Experience the breathtaking beauty of Fuipisia Waterfall in Samoa, a hidden gem perfect for nature lovers and adventure seekers.
Mu Pagoa Waterfall
Experience the breathtaking Mu Pagoa Waterfall in Puleia, a serene oasis in Samoa perfect for relaxation and adventure amidst stunning natural beauty.
Fiafia Park
Experience the beauty and culture of Samoa at Fiafia Park, a serene tourist attraction in Siusega perfect for relaxation and cultural immersion.
Apia Harbor
Experience the vibrant culture and natural beauty at Apia Harbor, the heart of Samoa's capital, where every moment tells a story.
Pou Onesemo
Experience the tranquility and natural beauty of Pou Onesemo Park in Salua, Samoa - a perfect retreat for nature lovers and adventure seekers.
Hero's welcome for La'auli Lupesoliai Joseph Parker
Experience the vibrant culture of Samoa at the Hero's Welcome for La'auli Lupesoliai Joseph Parker, a tribute to the island's boxing champion.
Leoina Snorkelling & Tours
Discover the vibrant underwater world at Leoina Snorkelling & Tours in Savaii, providing unforgettable marine adventures for every traveler.
Essential places to dine
Paddles Restaurant
Experience authentic Samoan cuisine at Paddles Restaurant in Apia—where every meal tells a story of culture and flavor.
Scalini's Restaurant
Discover authentic Samoan cuisine at Scalini's Restaurant in Apia, where local flavors meet international dining experiences.
Sails Restaurant & Bar
Discover delightful Italian cuisine at Sails Restaurant & Bar in Apia, where warm hospitality meets stunning views and exquisite flavors.
Pinati Restaurant
Experience authentic Samoan cuisine at Pinati Restaurant in Apia—where every dish tells a story.
Bistro Tatau Restaurant
Experience authentic Samoan cuisine at Bistro Tatau - where fresh ingredients meet exquisite flavors in the heart of Apia.
Amanaki Restaurant
Discover authentic Samoan flavors at Amanaki Restaurant in Apia - where culinary excellence meets warm island hospitality.
Island Grill - Steak & Seafood
Experience the best steak and seafood in Apia at Island Grill – where every meal is a celebration of local flavors.
Roko's Restaurant
Discover authentic Samoan cuisine at Roko's Restaurant in Apia – a culinary gem blending tradition with taste.
Taumeasina Restaurant & Bar
Experience authentic Samoan cuisine with stunning ocean views at Taumeasina Restaurant & Bar in Apia - a culinary gem for every traveler.
Tandoori Indian Restaurant
Experience authentic Indian flavors at Tandoori Indian Restaurant in Apia, Samoa - a culinary adventure awaits you!
Sunrise Restaurant
Discover authentic Chinese flavors at Sunrise Restaurant in Apia, where local ingredients meet traditional recipes for an unforgettable dining experience.
Savai'i Harbourside Café & Pizza Bar
Discover delectable pizzas and local dishes at Savai'i Harbourside Café & Pizza Bar, where stunning views meet exceptional flavors.
Bella's Kitchen
Experience authentic Samoan cuisine at Bella's Kitchen in Apia - where every dish tells a story of culture and tradition.
Treasure Garden Restaurant
Discover the authentic taste of China at Treasure Garden Restaurant in Apia - where flavor meets hospitality in a tropical setting.
Barefoot Bar and Restaurant
Experience coastal dining at its finest at Barefoot Bar and Restaurant in Fagamalo – where breathtaking views meet mouthwatering cuisine.
Markets, malls and hidden boutiques
Pacific Jewell Gift Shop & Garden Café
Explore unique gifts and savor local flavors at the Pacific Jewell Gift Shop & Garden Café in Apia, a treasure trove for tourists and locals alike.
SSAB Megastore
Explore the vibrant SSAB Megastore in Apia for an exciting shopping experience with a blend of local and international products.
Janet's Samoa
Explore Janet's Samoa: a boutique gift shop and cultural center in Apia offering unique local crafts and a glimpse into Samoan heritage.
Taefu Taulagi Matafeo Store
Experience the flavors of Asaga at Taefu Taulagi Matafeo Store, where sweet treats and local culture come together in a cozy atmosphere.
Horizon Surf Samoa
Explore the essence of island life at Horizon Surf Samoa, your premier destination for surf and casual wear in Apia.
Plantation House
Explore the vibrant fashion scene at Plantation House, Apia's premier clothing store, offering unique and colorful apparel for every style.
Kirahitto's Convenience Store/ Chicken & Chips
Savor the taste of Iva at Kirahitto's Convenience Store, where delicious chicken and chips meet delightful baked goods in a cozy atmosphere.
Local Village Shop
Explore the Local Village Shop for unique treasures, local crafts, and a taste of island life in a charming general store atmosphere.
Le-Ata Samoa
Explore Le-Ata Samoa in Fagalii Uta for an authentic shopping experience featuring exquisite local handicrafts and treasures.
Janet's
Explore the vibrant culture of Samoa at Janet's Gift Shop, where unique local crafts and heartfelt souvenirs await every traveler.
Sola's Shop (Basics)
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Tofilau Tauvaga & Silia's Store
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Ross Samoa
Discover unique second-hand treasures and exquisite linens at Ross Samoa - a local gem in Apia that reflects the vibrant culture of Samoa.
CK Mart
Explore local flavors and fresh produce at CK Mart, Apia's premier grocery store, perfect for tourists seeking to taste Samoan culture.
Faletaulupe Malupo Taufao’s Shop
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Essential bars & hidden hideouts
The Edge Marina, Samoa
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Sails Restaurant & Bar
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Taumeasina Restaurant & Bar
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Savai'i Harbourside Café & Pizza Bar
Discover a culinary paradise at Savai'i Harbourside Café & Pizza Bar, where delicious pizzas meet stunning harbor views and a welcoming atmosphere.
Cocktails On the Rocks
Discover the vibrant atmosphere and tropical flavors at Cocktails on the Rocks, a premier bar experience in Apia, Samoa.
Barefoot Bar and Restaurant
Experience the flavors of Fagamalo at Barefoot Bar and Restaurant, a coastal dining destination with stunning ocean views and fresh local cuisine.
JP Bar
Discover the vibrant nightlife of Apia at JP Bar, where refreshing drinks and great music create the perfect atmosphere for relaxation and fun!
Y-Not Lounge Bar Samoa
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Kevin sisson
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Turtle Lounge Saleimoa, Samoa
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Solent Bar
Discover the lively atmosphere and tropical cocktails at Solent Bar in Mulifanua, a perfect retreat for every traveler in Samoa.
The Pool Bar
Discover The Pool Bar in Mulifanua, Samoa, where tropical cocktails and serene ocean views create the ultimate relaxation retreat.
Tuxx Bar Samoa
Discover the vibrant nightlife at Tuxx Bar Samoa in Apia, a perfect spot for drinks and socializing in a lively atmosphere.
Koka Bar
Experience the vibrant nightlife of Apia at Koka Bar, where unique cocktails and live music blend for an unforgettable evening.
Nika's Restaurant and Bar
Experience the richness of Samoan cuisine at Nika's Restaurant and Bar, where every meal is a flavorful journey in Apia.
Local Phrases
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- HelloTalofa
[Tah-loh-fah] - GoodbyeFa
[Fah] - YesIoe
[Ee-oh-eh] - NoLeai
[Lei-eye] - Please/You're welcomeFa'amalie
[Fah-ah-mah-lee-eh] - Thank youFa'afetai
[Fah-ah-feh-tie] - Excuse me/SorryTulou
[Too-loh-oo] - How are you?O a mai oe?
[Oh-ah-my-oh-eh] - Fine. And you?Lelei. O a oe?
[Leh-lei. Oh-ah-weh] - Do you speak English?O lea e faia le fa'asamoa?
[Oh-leh-ah-eh-fah-ee-ah-leh-fah-ah-sah-mo-ah] - I don't understandLe mafai ona ou te le mafai ona malamalama
[Lei-mah-fie-oh-nah-oh-teh-lei-mah-fie-oh-nah-mah-lah-mah-lahmah]
- HelloTalofa
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- I'd like to see the menu, pleaseFa'amalie, ou te fia vaega i le menu
[Fah-ah-mah-lee, oh-oo-teh-fee-ah-vai-gah-ee-leh-meh-noo] - I don't eat meatO lea ou te le ai nisi
[Oh-leh-ah-oh-teh-leh-ai-nee-see] - Cheers!Manuia!
[Mah-noo-ee-ah] - I would like to pay, pleaseFa'amalie, ou te fia tu'uina
[Fah-ah-mah-lee, oh-oo-teh-fee-ah-too-oo-ee-nah]
- I'd like to see the menu, pleaseFa'amalie, ou te fia vaega i le menu
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- Help!Tulou!
[Too-loh-oo] - Go away!Alu!
[Ah-loo] - Call the Police!Vili leoleo!
[Vee-lee-leh-oh-leh-oh] - Call a doctor!Vili foma'i!
[Vee-lee-foh-mah-ee] - I'm lostUa ou iloa
[Oo-ah-oh-oo-ee-loh-ah] - I'm illOu te mate
[Oh-oo-teh-mah-teh]
- Help!Tulou!
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- I'd like to buy...Ou te fia fa'atau...
[Oh-oo-teh-fee-ah-fah-ah-tow] - I'm just lookingOu te tatala
[Oh-oo-teh-tah-tah-lah] - How much is it?E leai se uiga e leai?
[Eh-lei-say-oo-ee-ngah-eh-lei] - That's too expensiveE leai se mea e lelei
[Eh-lei-say-meh-ah-eh-leh-lei] - Can you lower the price?O lea ou te fa'atau fa'amalie?
[Oh-leh-ah-oh-teh-fah-ah-tow-fah-ah-mah-lee]
- I'd like to buy...Ou te fia fa'atau...
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- What time is it?O i taimi ia?
[Oh-ee-tie-mee-ee-ah] - It's one o'clockE tasi i le taimi
[Eh-tah-see-ee-leh-tie-mee] - Half past (10)I le avea (10)
[Ee-leh-ah-veh-ah-ten] - MorningAo
[Ah-oh] - AfternoonAfiafi
[Ah-fee-ah-fee] - EveningIli
[Ee-lee] - YesterdayAnanafi
[Ah-nah-nah-fee] - TodayAso nei
[Ah-soh-neh-ee] - TomorrowAso taeao
[Ah-soh-tah-eh-ah-oh] - 1Tasi
[Tah-see] - 2Lua
[Loo-ah] - 3Tolu
[Toe-loo] - 4Fa
[Fah] - 5Lima
[Lee-mah] - 6Ono
[Oh-no] - 7Fitu
[Fee-too] - 8Valu
[Vah-loo] - 9Iva
[Ee-vah] - 10Sefulu
[Sey-foo-loo]
- What time is it?O i taimi ia?
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- Where's a/the...?O fea le...
[Oh-feh-ah-leh] - What's the address?O le fa'ailoa?
[Oh-leh-fah-ah-ee-loh-ah] - Can you show me (on the map)?O lea ou te fa'ailoa?
[Oh-leh-ah-oh-teh-fah-ah-ee-loh-ah] - When's the next (bus)?O lea lea (autalavou)?
[Oh-leh-ah-leh-ah-ou-tah-lah-voh-ou] - A ticket (to ....)Tiketi (i ...)
[Tee-keh-tee-ee]
- Where's a/the...?O fea le...
History of Asau
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Asau, located on the northwest coast of Savai'i, the largest island in Samoa, has a deep-rooted history that dates back to the early Polynesian settlers. These settlers, known for their seafaring skills, arrived in Asau around 1000 BC. They brought with them their rich traditions, oral histories, and intricate tattooing practices, which have been passed down through generations and remain a significant part of Asau's cultural identity.
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The arrival of European explorers in the 18th century marked a significant turning point in Asau's history. Dutch explorer Jacob Roggeveen was one of the first Europeans to sight Samoa in 1722, followed by French explorer Louis-Antoine de Bougainville in 1768. These early contacts led to increased European interest in Samoa, including Asau, which subsequently became a point of interest for traders and missionaries.
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In the 1830s, Christian missionaries from the London Missionary Society began arriving in Samoa, including Asau. They introduced Christianity, which significantly altered the cultural landscape of the region. Traditional religious practices were gradually replaced by Christian worship, and this period saw the construction of the first churches in Asau. The influence of Christianity is still evident today in the strong religious adherence among the local population.
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Asau, like the rest of Samoa, experienced the impacts of colonialism. In 1899, the Tripartite Convention divided Samoa between Germany and the United States, with Asau falling under German control. This period saw the establishment of plantations and the exploitation of natural resources. Following World War I, control of Western Samoa, including Asau, was transferred to New Zealand under a League of Nations mandate, further shaping the region's political and economic landscape.
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Western Samoa gained independence from New Zealand in 1962, becoming the first Pacific island nation to do so. This newfound independence brought significant changes to Asau, including infrastructural developments and increased local governance. The construction of roads and the establishment of essential services have transformed Asau into a thriving community. Today, Asau is known for its vibrant culture, beautiful landscapes, and as a gateway to the pristine natural attractions of Savai'i.
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In 1990, Asau, along with much of Samoa, was devastated by Cyclone Ofa, one of the most powerful tropical cyclones to hit the region. The cyclone caused extensive damage to infrastructure, homes, and crops. The reconstruction efforts that followed brought the community together and led to the rebuilding of Asau with improved resilience against future natural disasters. This period highlighted the strength and unity of the people of Asau in the face of adversity.
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In recent years, Asau has focused on preserving its rich cultural heritage while embracing tourism as a key economic driver. Traditional crafts, dance, and music are celebrated through festivals and community events, attracting visitors from around the world. The establishment of eco-tourism initiatives has helped to showcase Asau's natural beauty and cultural richness, providing sustainable income for the local community while promoting environmental conservation.
Asau Essentials
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Asau is located on the northwest coast of Savai'i Island in Samoa. The nearest international airport is Faleolo International Airport on Upolu Island. From there, you can take a ferry from Mulifanua Wharf to Salelologa Wharf on Savai'i, which takes about 1-2 hours. From Salelologa, Asau is roughly a 2-hour drive, and you can hire a taxi or rent a car for the journey.
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Asau is a small town, and many attractions are easily accessible on foot. For longer distances, taxis and rental cars are available. Public buses operate on a regular schedule, connecting Asau with other parts of Savai'i. Bicycles and scooters are also popular and can be rented for exploring the town and nearby areas.
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The official currency in Samoa is the Samoan Tala (WST). Credit cards are accepted in larger hotels and some restaurants, but it is advisable to carry cash, especially when visiting smaller establishments and local markets. ATMs are available in Asau, but it is a good idea to bring sufficient cash with you.
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Asau is generally a safe destination for tourists. However, like any travel location, standard precautions should be taken. Avoid walking alone at night in unfamiliar areas and keep an eye on your belongings in crowded places. There are no specific high-crime areas targeting tourists, but staying vigilant and aware of your surroundings is always best.
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In case of emergency, dial 911 for immediate assistance. Asau has a local hospital and police station for medical and security needs. It is recommended to have travel insurance that covers medical emergencies. Pharmacies in the town offer over-the-counter medications for minor health issues.
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Fashion: Do dress modestly, especially when visiting villages and religious sites. Avoid wearing revealing clothing. Religion: Do respect local customs and traditions. Always remove your shoes before entering a fale (traditional Samoan house) or a church. Public Transport: Do be courteous and respectful to fellow passengers. Don't eat or drink on public transport. Greetings: Do greet people with a smile and a 'Talofa' (hello). A slight nod of the head is also a sign of respect. Eating & Drinking: Do try local delicacies and accept food offerings graciously. Don't refuse hospitality, as it is considered impolite.
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To experience Asau like a local, visit the local market where you can buy fresh produce and traditional Samoan goods. Engage with locals, as they are often friendly and willing to share stories about the town's history and culture. Don't miss visiting the Asau Wharf, where you can see fishermen at work and enjoy beautiful sunset views. For a unique experience, take a boat trip to the nearby islets and enjoy snorkeling in the clear waters.
Trending Landmark in Asau
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To-Sua Ocean Trench
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Saletoga Sands Resort & Spa
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Piula Cave Pool
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Sheraton Samoa Aggie Grey's Hotel & Bungalows
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Palolo Deep Marine Reserve
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Samoa Cultural Village
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Giant Clam Sanctuary
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Robert Louis Stevenson Museum
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Papaseea Sliding Rocks
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To Sua Ocean Trench
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Afu Aau Waterfalls
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Alofaaga Blowholes
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Immaculate Conception Cathedral
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Savaii Lagoon Resort
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Swimming With Turtles
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