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Asau, located on the northwest coast of Savai'i, the largest island in Samoa, has a deep-rooted history that dates back to the early Polynesian settlers. These settlers, known for their seafaring skills, arrived in Asau around 1000 BC. They brought with them their rich traditions, oral histories, and intricate tattooing practices, which have been passed down through generations and remain a significant part of Asau's cultural identity.

The arrival of European explorers in the 18th century marked a significant turning point in Asau's history. Dutch explorer Jacob Roggeveen was one of the first Europeans to sight Samoa in 1722, followed by French explorer Louis-Antoine de Bougainville in 1768. These early contacts led to increased European interest in Samoa, including Asau, which subsequently became a point of interest for traders and missionaries.

In the 1830s, Christian missionaries from the London Missionary Society began arriving in Samoa, including Asau. They introduced Christianity, which significantly altered the cultural landscape of the region. Traditional religious practices were gradually replaced by Christian worship, and this period saw the construction of the first churches in Asau. The influence of Christianity is still evident today in the strong religious adherence among the local population.

Asau, like the rest of Samoa, experienced the impacts of colonialism. In 1899, the Tripartite Convention divided Samoa between Germany and the United States, with Asau falling under German control. This period saw the establishment of plantations and the exploitation of natural resources. Following World War I, control of Western Samoa, including Asau, was transferred to New Zealand under a League of Nations mandate, further shaping the region's political and economic landscape.

Western Samoa gained independence from New Zealand in 1962, becoming the first Pacific island nation to do so. This newfound independence brought significant changes to Asau, including infrastructural developments and increased local governance. The construction of roads and the establishment of essential services have transformed Asau into a thriving community. Today, Asau is known for its vibrant culture, beautiful landscapes, and as a gateway to the pristine natural attractions of Savai'i.

In 1990, Asau, along with much of Samoa, was devastated by Cyclone Ofa, one of the most powerful tropical cyclones to hit the region. The cyclone caused extensive damage to infrastructure, homes, and crops. The reconstruction efforts that followed brought the community together and led to the rebuilding of Asau with improved resilience against future natural disasters. This period highlighted the strength and unity of the people of Asau in the face of adversity.

In recent years, Asau has focused on preserving its rich cultural heritage while embracing tourism as a key economic driver. Traditional crafts, dance, and music are celebrated through festivals and community events, attracting visitors from around the world. The establishment of eco-tourism initiatives has helped to showcase Asau's natural beauty and cultural richness, providing sustainable income for the local community while promoting environmental conservation.