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Discover the Heart of Northeast Tennessee

Explore the stunning landscapes and rich culture of Northeast Tennessee, a hidden gem for outdoor adventures and local traditions.

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Northeast Tennessee is a captivating destination, inviting tourists to explore its diverse landscapes and rich cultural heritage. Nestled in the Appalachian Mountains, this region is renowned for its breathtaking scenery, including rolling hills, lush forests, and sparkling lakes. Outdoor enthusiasts will find a paradise here, with countless opportunities for hiking, fishing, and camping in pristine natural settings. Visitors can also enjoy a variety of recreational activities, such as canoeing on the Cherokee Lake or biking along the scenic trails that weave through the countryside. The area is steeped in history and tradition, which is evident in its charming small towns and vibrant communities. The local culture is defined by its warm hospitality and rich storytelling traditions. Tourists can engage with the local art scene, visit historical landmarks, and savor the flavors of Southern cuisine in family-owned restaurants. Events and festivals throughout the year showcase the region's heritage, featuring local crafts, music, and delicious food that celebrate the unique Appalachian culture. For those looking to delve deeper into the local lifestyle, the Northeast Tennessee Tourism Association serves as a valuable resource, providing information and guidance on the best places to visit and experiences to enjoy. Whether you’re seeking adventure, relaxation, or a cultural immersion, Northeast Tennessee has something special for everyone, making it an unforgettable travel destination.

Local tips

  • Visit during the fall for breathtaking foliage and seasonal festivals.
  • Don’t miss the chance to taste local specialties at farmers' markets.
  • Check for local events and festivals at the Northeast Tennessee Tourism Association for unique experiences.
  • Bring comfortable shoes for exploring the scenic trails and outdoor areas.
  • Engage with locals to learn about hidden gems and lesser-known attractions.
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A brief summary to Northeast Tennessee Tourism Association

Getting There

  • Walking

    If you're in downtown Johnson City, start by heading north on S Roan St toward E Main St. Continue straight for about 0.5 miles until you reach the intersection with N Roan St. Turn right onto N Roan St and walk for approximately 1 mile. You will see the Northeast Tennessee Tourism Association on your left at 3211 N Roan St.

  • Public Transit

    From downtown Johnson City, you can take the Johnson City Transit bus. Board the Route 1 bus at the nearest stop on E Main St. Stay on the bus for about 15 minutes and get off at the 'N Roan St & W Watauga Ave' stop. From there, walk north on N Roan St for about 0.3 miles, and you will find the Northeast Tennessee Tourism Association at 3211 N Roan St on your left.

  • Bicycle

    If you have access to a bicycle, start at Founders Park in downtown Johnson City. Head north on S Roan St for about 0.5 miles, then turn right onto N Roan St. Continue cycling straight for about 1 mile, and you will arrive at the Northeast Tennessee Tourism Association located at 3211 N Roan St.

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