Jarrolds Department Store: A Historic Retail Landmark in Norwich
Historic family-owned department store in Norwich blending Edwardian charm with modern British retail and local community spirit.
Jarrolds is a historic, family-owned department store located in the heart of Norwich, England. Founded in 1770 and established at its current London Street location since 1840, it offers a blend of traditional British retail with modern shopping experiences. The store features a wide range of products including menswear, womenswear, homeware, beauty, and a local marketplace supporting small businesses. Known for its distinctive Edwardian Baroque architecture designed by George Skipper, Jarrolds remains one of the UK’s few independent department stores, rich in heritage and community spirit.
A brief summary to Jarrolds
- 1, 11 London St, Norwich, NR2 1JF, GB
- +441603660661
- Visit website
- Duration: 1 to 3 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 9:30 am-5 pm
- Tuesday 9:30 am-5 pm
- Wednesday 9:30 am-5 pm
- Thursday 9:30 am-5:30 pm
- Friday 9:30 am-5 pm
- Saturday 9:30 am-6 pm
- Sunday 10:30 am-4:30 pm
Local tips
- Visit the Heritage Wall on the top floor near The Pantry restaurant to explore Jarrold’s rich history.
- Check out the local marketplace section on the ground floor to discover unique products from small Norfolk businesses.
- Plan your visit during weekdays for a more relaxed shopping experience, as weekends tend to be busier.
- Enjoy a break at the in-store café to soak in the historic atmosphere while sampling local treats.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Getting There
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Train and Walk
From Norwich Railway Station, take a 20-30 minute walk through the city center to Jarrolds on London Street. The route is mostly flat and accessible, passing key landmarks. No transport fare is required for walking.
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Bus
Several local bus routes serve Norwich city center with stops near London Street. Travel times vary from 10 to 20 minutes depending on origin. Single fares typically cost £2-£3. Buses run frequently during the day but check schedules for evenings and Sundays.
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Taxi
Taxis from Norwich Railway Station or other city locations take about 5-10 minutes to reach Jarrolds. Fares generally range from £5 to £10 depending on traffic and time of day.
Jarrolds location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Jarrolds
A Legacy Rooted in Family and Tradition
Jarrolds began as a grocer and draper shop in Woodbridge, Suffolk, in 1770, founded by John Jarrold. The business moved to Norwich in 1823 under John Jarrold II’s leadership, evolving into one of the city’s largest and longest-standing family-owned enterprises. The Jarrold family’s involvement spans seven generations, maintaining a continuous connection to the company. Over centuries, Jarrolds expanded from retail into printing and publishing, notably producing the first edition of the classic children’s book "Black Beauty" in 1877. The company archives, now housed at the Norfolk Record Office, chronicle this rich history and its impact on Norwich’s commercial and cultural life.Architectural Heritage and Store Atmosphere
The flagship store on London Street, designed and remodeled by prominent Norwich architect George John Skipper between 1903 and 1923, is a celebrated example of Edwardian Baroque architecture. The building’s grand stone columns, branded flags, and terracotta reliefs contribute to its distinctive historic facade. Inside, the store balances traditional department store layouts with modern retail elements. The ground floor hosts menswear and beauty departments alongside a local marketplace area that champions small, local businesses. Upper floors feature womenswear and homeware, creating a comprehensive shopping experience that blends heritage with contemporary needs.Retail Experience and Product Range
Jarrolds offers a curated selection of typical British high street brands in fashion and beauty, alongside home furnishings, kitchenware, and specialty items like handbags and toys. The store’s deli and café provide a welcoming space for shoppers to relax. Despite the challenges faced by many department stores, Jarrolds thrives by combining sentimental value for locals with modern retail strategies. Its commitment to quality, community, and heritage distinguishes it from larger chain stores, making it a unique shopping destination in Norwich.Community Engagement and Cultural Significance
Beyond retail, Jarrolds has played an active role in Norwich’s community life. The company has supported local initiatives and contributed to city landmarks, such as sponsoring the Jarrold Stand at Norwich City Football Club’s Carrow Road stadium until 2016. The store’s Heritage Wall, located near The Pantry restaurant on the top floor, visually narrates its extensive history. Jarrolds’ sustained presence opposite Norwich’s bustling outdoor market places it at the heart of the city’s social and commercial activity, fostering a sense of local pride and continuity.Modern Adaptations and Future Outlook
While rooted in tradition, Jarrolds has adapted to contemporary retail trends, maintaining relevance in a changing market. The store’s blend of historical charm and modern conveniences attracts both locals and visitors seeking an authentic British department store experience. Its continued family ownership ensures that Jarrolds remains true to its founding values while exploring new business areas such as property development and business services. The store’s extensive archives and published histories offer a unique glimpse into Norwich’s evolving retail landscape and the company’s enduring legacy.Visiting Jarrolds Today
Visitors to Jarrolds can enjoy not only shopping but also a journey through Norwich’s commercial history. The store’s location near other shopping centers like Chantry Place and Castle Quarter provides a diverse retail environment. Jarrolds stands out with its historic architecture, local marketplace, and a welcoming atmosphere that reflects its deep roots in the community. Whether browsing for fashion, home goods, or indulging in the café, Jarrolds offers a distinctive experience that honors its past while embracing the present.Iconic landmarks you can’t miss
Pull's Ferry
0.9 km
A tranquil 15th-century watergate and ferry house on Norwich’s River Wensum, blending rich medieval history with scenic riverside charm.
VisitNorwich
1.4 km
Discover Norwich Cathedral’s soaring Norman spire, medieval carvings, and tranquil cloisters nestled in a vast historic sanctuary.
Faircraft Loynes
11.8 km
Discover the beauty of the Broads with Faircraft Loynes, your premier boat tour agency and rental service in Wroxham, offering unforgettable waterway experiences.
Wroxham Bridge
12.0 km
Historic 17th-century bridge and vibrant boating hub connecting Wroxham and Hoveton on the scenic Norfolk Broads.
TourNorfolk
18.6 km
Discover the essential internet marketing services at TourNorfolk, where local charm meets digital expertise in the heart of Barton Turf.
Potter Heigham bridge
21.3 km
Historic 14th-century bridge and boating hub in Norfolk Broads, blending medieval charm with scenic waterways and vibrant village life.
Visit The Broads
29.2 km
Your gateway to exploring the enchanting waterways, wildlife, and heritage of the Norfolk Broads National Park.
Pudding tower
29.4 km
Explore Pudding Tower, a medieval defensive relic in Great Yarmouth, steeped in history and local lore from the town’s fortified past.
War Memorial
29.6 km
A solemn tribute in Great Yarmouth, honouring local service personnel and civilians lost in 20th-century conflicts with quiet dignity and enduring respect.
Nelson's Monument
30.0 km
A towering Doric column in Great Yarmouth honouring Admiral Nelson with panoramic views from its historic viewing platform.
Merrivale Model Village
30.1 km
Step into a whimsical world of miniature wonders, where every corner holds a surprise and the magic of the English countryside comes to life in miniature.
The Upside Down House - Great Yarmouth
30.1 km
Step inside Great Yarmouth’s quirky Upside Down House for a brief, disorienting, and highly Instagrammable experience that flips your world upside down.
Great Yarmouth Beach
30.2 km
Experience the lively charm and sandy stretches of Great Yarmouth Beach, Norfolk’s iconic seaside playground with piers, amusements, and tranquil dunes.
Britannia Pier
30.2 km
Historic Great Yarmouth pier blending classic seaside amusements, live shows, bars, and panoramic coastal charm for all ages.
National Trust - Felbrigg Hall, Gardens & Estate
31.1 km
Explore Felbrigg Hall, Gardens & Estate: A Historical Gem in Norfolk with Lush Gardens and Stunning Architecture.
Unmissable attractions to see
Norwich Castle
0.2 km
Explore 900 years of history and art in Norwich Castle’s majestic Norman Keep and internationally renowned museum galleries.
Castle Quarter
0.3 km
Castle Quarter Norwich: Five levels of shopping, dining, and entertainment in the city centre with cinema, bowling, and more.
Chantry Place
0.5 km
Norwich’s vibrant shopping centre with over 90 stores, diverse dining, and convenient city centre parking for a seamless retail experience.
Looses Emporium
0.6 km
Discover a labyrinth of vintage treasures and quirky antiques in Norwich’s beloved Looses Emporium on Magdalen Street.
The Plantation Garden
0.8 km
Norwich's volunteer-restored Victorian gem with Gothic fountains and woodland walks.
The Broads Authority
1.1 km
The Broads Authority at Yare House leads conservation and navigation management for the iconic Norfolk and Suffolk Broads National Park.
Cow Tower
1.1 km
Explore Cow Tower, Norwich’s rare medieval artillery blockhouse guarding the River Wensum with commanding views and rich history.
Whitlingham Country Park
2.6 km
280 acres of restored nature where gravel pits became lakes, perfect for water sports, wildlife watching, and family adventures.
RSPB Surlingham Church Marsh
7.7 km
Discover tranquil reed beds and rich wildlife at RSPB Surlingham Church Marsh, a Norfolk wetland sanctuary along the River Yare.
Ladybelt Country Park
8.1 km
A serene 21-hectare country park near Norwich blending woodland, heathland, and heritage for peaceful walks and wildlife encounters.
Wheatfen Broad - Ted Ellis Trust
9.9 km
Discover Norfolk’s hidden fenland gem where rare wildlife thrives in tranquil marshes and woodlands managed by the Ted Ellis Trust.
Strumpshaw Fen
10.7 km
Explore Norfolk’s tranquil Broadland sanctuary with rich wildlife, peaceful trails, and scenic river views at RSPB Strumpshaw Fen.
Salhouse Broad
10.9 km
Discover Salhouse Broad’s unique sandy beaches, rich wildlife, and tranquil Norfolk Broads setting for a peaceful nature escape.
Blofield Farm Shop
11.1 km
Authentic Norfolk flavors and farm-fresh produce in a welcoming rural setting near Norwich.
Barton House Railway
11.6 km
Volunteer-run miniature steam railway preserving Norfolk's railway heritage through seasonal operations and hands-on community engagement.
Essential places to dine
Roger Hickman's Restaurant
0.5 km
Elegant modern British fine dining with French flair in the heart of Norwich’s historic district.
The Cellar House
3.6 km
A charming family-run pub in Norwich’s Eaton district, blending traditional British hospitality with beautifully crafted modern cuisine.
Mark Poynton at Caistor Hall
4.8 km
Experience Michelin-starred modern British cuisine in the elegant, historic Caistor Hall near Norwich.
The Wildebeest
6.7 km
Michelin Bib Gourmand fine dining near Norwich, blending seasonal Norfolk produce with modern British culinary artistry in a relaxed, elegant setting.
Stoke Mill STORE
6.7 km
Experience Michelin-starred contemporary dining in a historic 700-year-old watermill on the scenic River Tas near Norwich.
Stoke Mill Restaurant
6.7 km
Historic riverside mill turned elegant fine dining restaurant blending British tradition with contemporary culinary artistry.
The Kings Head
7.5 km
A charming 4-star gastropub and inn in Bawburgh blending historic character with exceptional seasonal dining and cozy accommodation.
The Ferry House
7.9 km
A charming riverside pub in Surlingham offering hearty British fare, peaceful views, and warm hospitality on the Norfolk Broads.
Wherrymans
11.9 km
A friendly riverside café and bar in Wroxham offering great coffee, casual dining, and a welcoming atmosphere by the Norfolk Broads.
The Old Mill
12.0 km
Family-run British café bar with classic breakfasts and grills, set by the riverside in Hoveton near the Norfolk Broads.
Rising Sun Coltishall
12.1 km
Charming riverside pub and inn in Coltishall serving hearty British fare with warm hospitality and scenic Norfolk Broads views.
King's Head Coltishall
12.1 km
Historic Norfolk gastropub blending award-winning British cuisine, cozy B&B stays, and scenic Broads views in charming Coltishall village.
New Inn, Horning
14.1 km
Charming riverside pub in Horning offering hearty British fare, scenic moorings, and a friendly, laid-back atmosphere on the Norfolk Broads.
Bure River Cottage Restaurant
14.2 km
An intimate Norfolk Broads seafood haven serving expertly crafted fresh fish and shellfish in a relaxed, welcoming atmosphere.
The Maltsters
14.2 km
A welcoming family-run pub and restaurant in Ranworth offering hearty local dishes and a cozy atmosphere amid the scenic Norfolk Broads.
Markets, malls and hidden boutiques
Norwich Lanes
0.1 km
Discover Norwich Lanes, a vibrant maze of independent shops, artisan cafes, and historic charm in the heart of Norwich city centre.
Inanna's Magical Gifts
0.1 km
Discover mystical treasures and handcrafted artistry at Inanna's Magical Gifts, Norwich’s premier metaphysical boutique.
Elm Hill Craft Shop
0.3 km
Discover handcrafted gifts and nostalgic treasures in the heart of Norwich’s historic Elm Hill at Elm Hill Craft Shop.
Cathedral Shop
0.5 km
Discover unique Norfolk crafts and Cathedral treasures at Norwich Cathedral’s charming Gift Shop in the historic Cathedral Close.
Anglia Square
0.8 km
Eclectic shopping and vibrant local character converge in Norwich’s distinctive Anglia Square urban centre.
A Piece Of Cake
11.7 km
Cozy tea room and bakery in Coltishall, serving fresh cakes, hearty breakfasts, and traditional British fare in a charming riverside village setting.
The Bridge Gift Shop
12.0 km
Discover unique local crafts and authentic souvenirs at The Bridge Gift Shop, a charming stop in the heart of Norfolk’s Broads.
Roys of Wroxham Department store
12.1 km
Discover traditional British charm and a vast array of goods at Roys of Wroxham, Norfolk’s iconic department store and festive shopping haven.
The Galley Horning
14.2 km
Discover the flavors of Norfolk at The Galley Horning, where gourmet deli delights meet charming cafe culture in a picturesque village setting.
Tidings
14.2 km
Discover Tidings, your go-to convenience store in Horning, offering essential supplies and local delights for travelers exploring the Norfolk Broads.
Ludham Bridge Stores
16.5 km
Charming general store offering fresh local produce, souvenirs, and essentials in the heart of the Norfolk Broads’ boating community.
Very Nice Things Gift Shop
19.6 km
Discover quirky gifts and seasonal treasures in the heart of Reepham’s charming market town.
Reedham Stores
20.1 km
A welcoming village convenience store offering local flavors and essentials in the heart of Norfolk Broads’ scenic Reedham.
Tucked Away Norfolk
20.5 km
Discover handcrafted Norfolk treasures in a charming barn setting at Tucked Away, North Walsham’s artisan gift shop.
Lathams of Potter Heigham
21.3 km
Norfolk Broads’ largest discount superstore and pet shop with extensive shopping, fishing tackle, garden centre, and artisan café.
Essential bars & hidden hideouts
The Wallow | Self Service Wine Bar
0.1 km
Discover Norwich’s pioneering self-service wine bar offering over 50 wines, delicious sharing platters, and a relaxed, stylish atmosphere.
Coldham Hall
9.5 km
Charming riverside pub and bespoke wedding venue on the scenic Norfolk Broads, blending rustic warmth with stunning natural views.
The Ferry Inn of Horning
13.8 km
A lively traditional pub on the Norfolk Broads offering hearty fare, riverside charm, and a family-friendly atmosphere.
Innkeeper's Collection Norfolk Broads, Horning
14.2 km
Charming riverside inn on the Norfolk Broads offering cozy rooms, classic pub dining, and scenic waterway views in the heart of Horning village.
The Swan Inn
14.2 km
Charming riverside pub and inn in Horning offering cozy rooms, hearty British fare, and scenic views along the Norfolk Broads.
White Horse Inn Neatishead
16.6 km
Charming historic pub with award-winning ales, seasonal menus, and a welcoming atmosphere on the Norfolk Broads.
Dog Inn Ludham
17.0 km
A welcoming, dog-friendly pub in Ludham offering hearty home-cooked meals, local ales, and a cozy campsite in the Norfolk Broads.
The Lord Nelson
20.1 km
Charming riverside pub on the Norfolk Broads offering quality ales, fresh British fare, and private moorings in a welcoming community setting.
The Harnser
22.1 km
Historic pub and cozy B&B in Stalham Green, blending traditional Norfolk charm with gourmet dining and scenic countryside comfort.
Lady Haven
28.8 km
A cozy, affordable pub in Great Yarmouth offering friendly vibes and a welcoming atmosphere for locals and visitors alike.
Tombstone Brewery & Saloon Bar
29.1 km
Experience Great Yarmouth’s craft beer culture in a lively Old West saloon setting with award-winning ales and a warm, welcoming atmosphere.
Duke's Head Hotel
29.1 km
Historic coastal charm and friendly hospitality converge at Duke's Head Hotel, a welcoming bar and stay in Great Yarmouth’s heart.
The Mariners
29.2 km
A beloved Great Yarmouth pub famed for its rich selection of cask ales, lively atmosphere, and authentic British charm.
The Kings Arms
29.3 km
A friendly, dog-welcoming pub in Great Yarmouth serving homemade British classics with a charming beer garden and great value.
The Market Tavern Public House
29.3 km
A cozy, family-friendly pub in Great Yarmouth serving hearty British classics with generous portions and friendly service in a lively market setting.
Nightclubs & after hour spots
Sugar & Spice - Strip Club and Lap Dancing Norwich
0.5 km
Norwich’s premier American-style strip club offering vibrant entertainment, VIP experiences, and a welcoming atmosphere for all guests.
Mantra
0.5 km
Experience vibrant nightlife and great music at Mantra Nightclub, Norwich’s energetic weekend party destination with friendly staff and affordable drinks.
Fluke
0.5 km
Experience Norwich’s vibrant nightlife at Fluke, where great music, affordable drinks, and a lively crowd come together for unforgettable nights.
Mojo's
0.6 km
Mojo's: Norwich's gritty, no-frills nightclub pulsing with late-night beats and authentic urban energy.
Popworld - Norwich
0.6 km
Norwich’s vibrant late-night hotspot for pop hits, friendly vibes, and unforgettable party nights on Prince of Wales Road.
Loft Nightclub
0.6 km
Norwich’s vibrant gay nightclub with over 30 years of inclusive nightlife, music, and community spirit in the heart of the city.
ClubKA
22.2 km
Traditional charm meets lively nightlife at The Kings Arms Hotel and ClubKA in North Walsham, offering comfort, great food, and late-night fun.
The Bermuda Club
28.1 km
A welcoming nightclub and bar in Hemsby offering lively evenings, family-friendly nights, and affordable drinks near Norfolk’s scenic coast.
Moonlight Cabaret & Karaoke
29.5 km
Experience lively karaoke nights and captivating cabaret shows in the heart of Great Yarmouth’s vibrant nightlife scene.
Fallen Angels
30.0 km
Experience vibrant nightlife and adult entertainment at Fallen Angels, Great Yarmouth’s premier late-night club on Marine Parade.
Buddha Club
30.0 km
Experience Great Yarmouth’s vibrant nightlife at Buddha Club, where modern beats, colorful lights, and coastal vibes create unforgettable weekend nights.
Mavvy’s
30.0 km
Experience Great Yarmouth’s vibrant nightlife at Mavvy’s, where music, dancing, and lively atmosphere come alive until the early hours.
Sole Bay Bowls Club
41.3 km
Discover the serene beauty and community spirit of Sole Bay Bowls Club in Southwold, where leisure and tradition blend seamlessly.
Southwold Cricket Club
42.2 km
Discover the rich heritage of cricket at Southwold Cricket Club, where tradition meets the enchanting charm of Southwold's coast.
St Edmund's Hall
42.5 km
Discover the vibrant performing arts scene at St Edmund's Hall in Southwold, where culture and scenic beauty meet for an unforgettable experience.
For the vibe & atmosphere seeker
- Historic
- Relaxing
- Lively
- Unique
- Casual
For the design and aesthetic lover
- Vintage Styles
- Art Deco Styles
For the architecture buff
- Historic
- Landmarks
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Locally Managed
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Couple Friendly
- Solo Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
