Jarrolds Travel Guide

Founded in 1770 by John Jarrold in Woodbridge, Suffolk, Jarrolds moved to Norwich in 1823 under John Jarrold II's leadership. It is one of the longest-standing family-owned businesses in Norwich, with members of the seventh generation still involved. Originally a grocer and draper, the company expanded into printing and publishing during the 19th and 20th centuries, producing notable works such as the first edition of Anna Sewell's Black Beauty. Today, Jarrolds focuses primarily on retail and property development, maintaining a rich heritage preserved in extensive archives held at the Norfolk Record Office.

The department store’s London Street building, designed by renowned Norwich architect George Skipper between 1903 and 1905, is a celebrated example of baroque style architecture. Skipper also remodeled the frontage in 1923, adding to the building’s historic character. The store’s exterior features stone columns and branded flags, reflecting its deep-rooted presence in the city since 1840. Jarrolds is not only a shopping destination but also a cultural landmark, with a Heritage Wall inside the store showcasing its history and contributions to Norwich’s commercial life.

Jarrolds offers a traditional department store experience with a diverse range of products. Menswear and beauty are located on the ground floor, womenswear on the first floor, alongside homeware, kitchen supplies, linens, and toys. The store also features a local marketplace space supporting small businesses, enhancing its community connection. Despite the challenges faced by many department stores in the UK, Jarrolds remains a vibrant, independent retailer blending heritage with modern retail trends.

Beyond retail, Jarrolds has played an active role in the Norwich community, including sponsorship of local sports and cultural initiatives. The company’s archives and history are celebrated through exhibitions and publications, such as the 2019 book "Jarrold: 250 Years a History." The store’s longstanding presence and family ownership contribute to its unique identity and continued relevance in Norwich’s social and economic fabric.

Throughout its history, Jarrolds has adapted to changing times, from expanding into printing and publishing to modernizing its retail offerings. The store has maintained traditional values while embracing innovation, such as creating a local marketplace within the store and balancing heritage with contemporary shopping needs. This adaptability has helped Jarrolds endure through two world wars, economic shifts, and evolving consumer habits.

Jarrolds’ commitment to preserving its history is evident in its extensive archives and the Heritage Wall inside the store. The John Jarrold Printing Museum collection, now cared for by the Norwich Printing Museum, reflects the company’s historical importance beyond retail. Visitors can explore this rich legacy, gaining insight into the evolution of retail, publishing, and family enterprise in Norwich over more than two centuries.