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Discover the Enchantment of Purmamarca

Experience Purmamarca: A vibrant gem in Argentina’s Jujuy Province, renowned for its breathtaking landscapes and rich cultural heritage.

4.5

Nestled in the Andean foothills, Purmamarca is a captivating destination known for its stunning natural beauty and rich cultural heritage. The town is most famous for the Cerro de los Siete Colores, or the Hill of Seven Colors, which showcases a spectacular palette of hues that change with the sunlight. This breathtaking landscape provides the perfect backdrop for a leisurely stroll through the village, where you can immerse yourself in the local culture and traditions. Visitors can explore the bustling artisan market, where local craftspeople sell handmade goods, including vibrant textiles, pottery, and jewelry. The market is a wonderful place to pick up unique souvenirs while supporting the local economy. Additionally, the town's colonial architecture adds a historical charm, with adobe houses and picturesque streets that invite exploration. Purmamarca is not just about its stunning views; it also offers various outdoor activities for adventure enthusiasts. Hiking trails around the area lead to scenic viewpoints and ancient Incan ruins, providing a glimpse into the region's rich history. As the sun sets, the town transforms into a serene oasis, perfect for stargazing or enjoying a quiet evening in one of its cozy accommodations. For food lovers, Purmamarca offers delicious local cuisine, with many restaurants serving traditional Argentine dishes. Don't miss the chance to try empanadas or regional wines while soaking in the vibrant atmosphere. Whether you seek relaxation or adventure, Purmamarca is a destination that promises to leave lasting memories.

Local tips

  • Visit early in the morning or late afternoon to capture stunning photographs of the Cerro de los Siete Colores.
  • Don't forget to bring cash, as many local vendors do not accept credit cards.
  • Take a guided tour to learn more about the history and culture of Purmamarca.
  • Try the local empanadas at the market for a true taste of regional cuisine.
  • Ensure to wear comfortable shoes as exploring the town and its surroundings involves walking on uneven terrain.
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A brief summary to Bienvenidos a Purmamarca

  • Lavalle, Gorriti y, Purmamarca, Jujuy Province, AR

Getting There

  • Walking

    If you're already in the heart of Purmamarca, Bienvenidos a Purmamarca is just a short walk away. Start from the Plaza 9 de Julio (the main square) and head northwest on Avenida 9 de Julio towards Gorriti Street. Continue straight for about 300 meters until you reach the intersection with Lavalle Street. Bienvenidos a Purmamarca is located at the corner of Lavalle and Gorriti streets. This walk should take approximately 5-10 minutes.

  • Car

    If you are driving, start from the main square (Plaza 9 de Julio) and head northwest on Avenida 9 de Julio. Continue on this road for about 300 meters until you reach the intersection with Gorriti Street. Turn left onto Gorriti Street and then take the first right onto Lavalle Street. Bienvenidos a Purmamarca will be right at the corner. Parking may be available on the side streets, but be mindful of local parking regulations.

  • Public Transportation

    While Purmamarca is a small town with limited public transportation, you can take a local taxi or shared van (remis) to reach Bienvenidos a Purmamarca. If you are at the Plaza 9 de Julio, you can ask any local taxi driver to take you to Bienvenidos a Purmamarca, which should cost between 100-150 Argentine Pesos (prices may vary). The ride should take about 5 minutes depending on traffic.

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