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Bienvenidos a Purmamarca: Gateway to the Hill of Seven Colors

Discover Purmamarca, Argentina: A vibrant Andean village famed for its stunning Hill of Seven Colors and rich cultural heritage.

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Purmamarca, a charming village in the Jujuy Province of Argentina, serves as the perfect base for exploring the stunning Hill of Seven Colors. With its rich history, indigenous culture, and vibrant markets, Purmamarca offers an unforgettable Andean experience.

A brief summary to Bienvenidos a Purmamarca

  • Lavalle, Gorriti y, Purmamarca, Jujuy Province, AR

Local tips

  • Visit the Hill of Seven Colors during the early morning or late afternoon for the best light and most vibrant colors.
  • Explore the local artisan market in the Plaza 9 de Julio for unique handicrafts, textiles, and souvenirs.
  • Acclimatize to the altitude slowly, as Purmamarca sits at 2,324 meters (7,625 feet) above sea level.
  • Try traditional Andean cuisine, such as humitas, llama meat charqui, and coca tea, at local restaurants.
  • Bring cash, as many small businesses and market vendors may not accept credit cards.
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Getting There

  • Walking

    Bienvenidos a Purmamarca is easily accessible on foot from most locations in the village. From Plaza 9 de Julio, the main square, walk northwest on Avenida 9 de Julio towards Gorriti Street. Continue for approximately 300 meters until you reach the intersection with Lavalle Street. Bienvenidos a Purmamarca is located at the corner of Lavalle and Gorriti streets. The walk should take about 5-10 minutes.

  • Taxi

    If arriving from outside the immediate village center, taxis are readily available. A short taxi ride from the Purmamarca bus station or another point in town to Bienvenidos a Purmamarca should cost between ARS 300-500, depending on the distance and time of day. Confirm the fare with the driver before starting your journey.

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Discover more about Bienvenidos a Purmamarca

Purmamarca, meaning "Town of the Virgin Land" in the Aymara language, is a captivating village nestled in the heart of the Quebrada de Humahuaca, a UNESCO World Heritage site. This enchanting destination, located in the province of Jujuy, Argentina, allures visitors with its dramatic landscapes, rich cultural heritage, and the world-renowned Hill of Seven Colors. Founded in 1594, Purmamarca boasts a history dating back to the 16th century when it formed part of the Inca Trail. The village's colonial adobe architecture has been remarkably preserved, offering a glimpse into its storied past. Declared a National Historic Site in 1975, Purmamarca continues to enchant visitors with its authentic Andean character and tranquil atmosphere. The Hill of Seven Colors, or Cerro de los Siete Colores, is the star attraction, showcasing a breathtaking spectrum of hues formed by millions of years of sedimentary deposits. The colors shift with the sunlight, creating a mesmerizing display that draws visitors from across the globe. The village itself is small and easily navigable on foot, with a central market square brimming with local handicrafts, textiles, and traditional garments. The Iglesia de Santa Rosa de Lima, a picturesque whitewashed adobe church dating back to 1648, stands as a testament to the region's rich religious history. Purmamarca serves as an ideal base for exploring the surrounding region, including the Salinas Grandes salt flats, the Paseo de los Colorados, and the nearby towns of Tilcara and Humahuaca. Whether you're seeking natural beauty, cultural immersion, or a tranquil escape, Purmamarca promises an unforgettable experience in the heart of the Argentine Andes.

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