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Discover the Enchantment of Purmamarca: A Gem of Jujuy

Experience the stunning landscapes and vibrant culture of Purmamarca, a captivating village in Jujuy Province, Argentina, famed for its multicolored hill.

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Purmamarca is a captivating village located in the heart of Jujuy Province, Argentina, renowned for its stunning landscapes, particularly the iconic Cerro de los Siete Colores, or Hill of Seven Colors. This vibrant hill, with its striking layers of red, pink, green, and white, serves as a breathtaking backdrop to the charming adobe houses of the village. As you stroll through Purmamarca's quaint streets, you'll encounter local artisans selling handicrafts, making it an excellent place to pick up unique souvenirs. The warm and welcoming atmosphere of this village is complemented by its rich cultural heritage, where indigenous traditions and Spanish colonial influences coexist harmoniously. Visitors can explore the local markets, where the colorful stalls are brimming with textiles, pottery, and other artisanal goods, offering a glimpse into the craftsmanship of the region. Don't miss the opportunity to savor traditional Argentine cuisine at the local eateries, where you can indulge in empanadas and locro, a hearty stew. The serene surroundings also provide ample opportunities for outdoor activities, including hiking and horseback riding, allowing you to immerse yourself in the stunning natural beauty that defines the area. As the sun sets, the soft hues of the mountains create a magical ambiance, making Purmamarca a perfect spot for photography enthusiasts and lovers of nature alike.

Local tips

  • Visit early in the morning to enjoy the tranquility and capture the best photos of the Cerro de los Siete Colores.
  • Don't miss the local artisan market where you can find unique handmade crafts and souvenirs.
  • Try to stay overnight to experience the village's charm after the day-trippers leave.
  • Take a short hike to the nearby viewpoints for panoramic views of the stunning landscape.
  • Sample traditional dishes at local restaurants for an authentic taste of Argentine cuisine.
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A brief summary to Purmamarca Jujuy

  • Purmamarca, Jujuy Province, AR

Getting There

  • Car

    From Tilcara, get on Route 9 (Ruta 9) heading south. Continue driving for about 24 kilometers (15 miles). You'll pass through the scenic landscapes of the Quebrada de Humahuaca. As you approach Purmamarca, follow the signs to the town. The journey should take approximately 30-40 minutes depending on traffic. Once you arrive, you can park your car in designated parking areas near the main square.

  • Public Transportation (Bus)

    To reach Purmamarca from Tilcara via bus, head to the main bus terminal in Tilcara. Look for the bus company 'Flecha Bus' that operates routes to Purmamarca. Buses typically run every 30-60 minutes. The fare is approximately ARS 100-200 (subject to change), and the journey takes about 30-40 minutes. Ensure to check the current schedule as it may vary. Once you arrive at the Purmamarca bus terminal, the main attractions are within walking distance.

  • Shared Taxi (Remis)

    If you prefer a more direct route without the wait times of public transport, you can hire a shared taxi (remis). Look for a taxi service in Tilcara and ask for a ride to Purmamarca. The fare should be around ARS 500-800 per car, and the trip will take approximately 30 minutes. This is a convenient option if you're traveling in a small group.

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