Hvar Lavender Fields: Aromatic Beauty

The lavender fields of Hvar are a fragrant testament to the island's rich agricultural history. Once covering nearly one-fifth of the island, lavender cultivation was a vital part of Hvar's economy, with the production of lavender essential oil bringing income to many families. Although production has declined since its peak in the mid-20th century, the traditions are carefully preserved, and the fields remain a beautiful sight. Located primarily around the Starigrad Plain and near the village of Brusje, a visit to the lavender fields offers a chance to witness the traditional Dalmatian way of life. The best time to visit is during the blooming season, from late June to early July, when the air is filled with the soothing scent and the landscape is awash in vibrant purple hues. Visitors can explore the fields, learn about the cultivation and distillation processes, and purchase various lavender products, such as essential oils, soaps, honey, and sachets. The village of Velo Grablje, once the center of lavender production, hosts a Lavender Festival in late June, featuring exhibitions, workshops, and concerts. A walk or drive through the lavender fields provides an immersive experience, combining natural beauty with cultural heritage.