Apia: The Heartbeat of Samoa's Natural Beauty and Warm Culture
Discover Apia, Samoa's dynamic capital, where vibrant culture, historic landmarks, and stunning natural beauty come together to create an unforgettable experience.
Nestled on the central north coast of Upolu Island, Apia is the vibrant capital city of Samoa. This picturesque city is a perfect blend of traditional Samoan culture and modern amenities. As soon as you step foot in Apia, you are greeted with the warm hospitality of the locals and the lush green landscapes that surround the city. The town center is bustling with life, featuring colorful markets, charming cafes, and historic landmarks. One of the main highlights of Apia is the Samoa Cultural Village, where you can immerse yourself in Samoan traditions and crafts. Witness the intricate process of making tapa cloth, enjoy traditional dance performances, and learn about the island's history. Nearby, the iconic Immaculate Conception of Mary Cathedral stands as a testament to the island's rich religious heritage. For nature lovers, Apia offers easy access to some of Samoa's most stunning natural attractions. A short drive will bring you to the famous To Sua Ocean Trench, a breathtaking swimming hole surrounded by lush gardens. The Palolo Deep Marine Reserve is another must-visit spot for snorkeling enthusiasts, offering a glimpse into the vibrant underwater world of coral reefs and tropical fish. Don't miss a visit to the Robert Louis Stevenson Museum, the former home of the famous author, which is now a beautifully preserved museum set in expansive gardens. Apia's culinary scene is another delight for tourists. The city boasts a variety of dining options, from street food stalls offering local delicacies like taro and palusami, to upscale restaurants serving fresh seafood and international cuisine. The night market is a great place to sample traditional Samoan dishes while enjoying live music and entertainment.
Local tips in Apia
- Visit the markets early in the morning for the freshest produce and best local crafts.
- Dress modestly when visiting villages and cultural sites to show respect for local customs.
- Carry cash, as not all places in Apia accept credit cards.
- Rent a car to explore the island at your own pace, as public transport options are limited.
- Stay hydrated and use sun protection, as the tropical climate can be quite intense.
When is the best time to go to Apia?
Local Phrases
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- HelloTalofa
[Tah-loh-fah] - GoodbyeFa
[Fah] - YesIoe
[Ee-oh-eh] - NoLeai
[Leh-eye] - Please/You're welcomeFa'amalie
[Fah-ah-mah-lee-eh] - Thank youFa'afetai
[Fah-ah-feh-tah-ee] - Excuse me/SorryTulou
[Too-loh-oo] - How are you?O ai oe?
[Oh-eye-oh-eh] - Fine. And you?Lelei. Pe o oe?
[Leh-leh-ee. Peh-oh-oh-eh] - Do you speak English?O lea e te le fa'ailoa i le fa'apalagi?
[Oh-leh-ah-eh-teh-leh-fah-ah-ee-loh-ah-ee-leh-fah-ah-pah-lah-gee] - I don't understandE le mafai ona ou te le malamalama
[Eh-leh-mah-fah-ee-oh-nah-oh-oo-teh-leh-mah-lah-mah-lah-mah]
- HelloTalofa
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- I'd like to see the menu, pleaseOu te fia va'ai le mea'ai, fa'amalie
[Oh-oo-teh-fee-ah-vah-ah-ee-leh-meh-ah-eye, fah-ah-mah-lee-eh] - I don't eat meatE le auai i le kuka pisupo
[Eh-leh-ah-oo-eye-ee-leh-koo-kah-pee-soo-poh] - Cheers!Manuia!
[Mah-noo-ee-ah] - I would like to pay, pleaseOu te fia totogi, fa'amalie
[Oh-oo-teh-fee-ah-toh-toh-gee, fah-ah-mah-lee-eh]
- I'd like to see the menu, pleaseOu te fia va'ai le mea'ai, fa'amalie
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- Help!Tulou!
[Too-loh-oo] - Go away!Alu i tua!
[Ah-loo-ee-too-ah] - Call the Police!Telefono i leoleo!
[Teh-leh-foh-noh-ee-leh-oh-leh-oh] - Call a doctor!Telefono i le foma'i!
[Teh-leh-foh-noh-ee-leh-foh-mah-ee] - I'm lostUa ou iloa
[Oo-ah-oh-oo-ee-loh-ah] - I'm illUa ou mate
[Oo-ah-oh-oo-mah-teh]
- Help!Tulou!
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- I'd like to buy...Ou te fia faatau...
[Oh-oo-teh-fee-ah-fah-ah-tah-oo] - I'm just lookingUa ou va'ai
[Oo-ah-oh-oo-vah-ah-ee] - How much is it?O lea le totogi?
[Oh-leh-ah-leh-toh-toh-gee] - That's too expensiveE lelei le totogi
[Eh-leh-leh-ee-leh-toh-toh-gee] - Can you lower the price?O le mafai ona ou te fa'aleleia le totogi?
[Oh-leh-mah-fah-ee-oh-nah-oh-oo-teh-fah-ah-leh-leh-ee-ah-leh-toh-toh-gee]
- I'd like to buy...Ou te fia faatau...
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- What time is it?O le a le taimi?
[Oh-leh-ah-leh-tah-ee-mee] - It's one o'clockE tasi itula
[Eh-tah-see-ee-too-lah] - Half past (10)Itula i le sefulu
[Ee-too-lah-ee-leh-seh-foo-loo] - MorningVaveao
[Vah-veh-ah-oh] - AfternoonAoauli
[Ah-oh-ah-oo-lee] - EveningAfiafi
[Ah-fee-ah-fee] - YesterdayAso nei
[Ah-soh-nay-ee] - TodayAso lenei
[Ah-soh-leh-neh-ee] - TomorrowAso taeao
[Ah-soh-tah-eh-ah-oh] - 1Tasi
[Tah-see] - 2Lua
[Loo-ah] - 3Tolu
[Toh-loo] - 4Fa
[Fah] - 5Lima
[Lee-mah] - 6Ono
[Oh-noh] - 7Fitu
[Fee-too] - 8Valu
[Vah-loo] - 9Iva
[Ee-vah] - 10Sefulu
[Seh-foo-loo]
- What time is it?O le a le taimi?
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- Where's a/the...?O fea le...?
[Oh-feh-ah-leh] - What's the address?O le a le tuatusi?
[Oh-leh-ah-leh-too-ah-too-see] - Can you show me (on the map)?O le mafai ona ou fa'ailoa i ai (i le mapa)?
[Oh-leh-mah-fah-ee-oh-nah-oh-oo-fah-ah-ee-loh-ah-ee-ah-ee-ee-leh-mah-pah] - When's the next (bus)?Aso e tali atu le...
[Ah-soh-eh-tah-lee-ah-too-leh] - A ticket (to ....)Tiketi (i le ....)
[Tee-keh-tee (ee-leh)]
- Where's a/the...?O fea le...?
History of Apia
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Apia, the capital city of Samoa, has a rich Polynesian heritage that dates back thousands of years. The first settlers arrived in the Samoan archipelago around 1000 BCE, developing a sophisticated culture centered around communal living, fishing, and agriculture. The oral traditions, music, dance, and tattooing practices that originated during this period still thrive in Apia today.
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The 19th century saw significant changes in Apia with the arrival of European explorers and missionaries. John Williams, a missionary from the London Missionary Society, arrived in 1830, beginning a wave of Christian influence that transformed Samoan society. Churches were built, and many Samoans converted to Christianity, which remains a dominant religion in Apia.
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In the late 19th century, Apia became the focal point of international rivalry. The Tripartite Treaty of 1899 saw Samoa divided between Germany and the United States, with Apia becoming the capital of German Samoa. This period was marked by infrastructural development but also by political unrest and resistance from the Samoan people.
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After World War I, control of Samoa, including Apia, was transferred to New Zealand under a League of Nations mandate. The 1920s and 1930s saw significant resistance to colonial rule, embodied in the Mau Movement. The movement, which advocated for Samoan independence and self-governance, gained widespread support in Apia. The tragic Black Saturday incident in 1929, where New Zealand police opened fire on peaceful protestors, left a lasting impact on the city.
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Samoa, with Apia as its capital, achieved independence from New Zealand on January 1, 1962, becoming the first Pacific island nation to do so. Since independence, Apia has grown into a bustling urban center, blending modern amenities with traditional Samoan culture. Landmarks such as the Robert Louis Stevenson Museum and the vibrant Maketi Fou market highlight the city's unique cultural and historical tapestry.
Apia Essentials
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Apia, the capital city of Samoa, is most commonly accessed via Faleolo International Airport (APW), located about 40 minutes from the city center. Several international airlines operate flights to Apia from major hubs like Auckland, Sydney, and Honolulu. There are also regional flights from other Pacific islands. Upon arrival, you can take a taxi, shuttle, or rental car to reach Apia.
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Within Apia, taxis are the most convenient mode of transportation and are relatively affordable. Make sure to agree on the fare before starting your journey. Public buses are available and offer a unique, colorful experience, but schedules can be irregular. Rental cars are also an option for those looking to explore more independently. Traffic drives on the left side of the road.
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The official currency in Samoa is the Samoan Tala (WST). Credit cards are accepted in most hotels, restaurants, and larger shops, but it's advisable to carry cash for smaller establishments and markets. ATMs are readily available in Apia, and currency exchange services can be found at banks and major hotels.
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Apia is generally a safe destination for tourists. However, it is advisable to take standard precautions. Avoid walking alone at night in poorly lit areas and keep an eye on your belongings in crowded places. While there are no specific high-crime areas targeting tourists, always stay vigilant and aware of your surroundings.
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In case of emergency, dial 911 for immediate assistance. The main police station and medical facilities, including the Tupua Tamasese Meaole Hospital, are located in Apia. It is recommended to have travel insurance that covers medical emergencies. Pharmacies are available in the city for minor health issues.
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Fashion: Do dress modestly, particularly outside of resort areas and when visiting villages. Avoid wearing overly revealing clothing. Religion: Do respect local customs and traditions. Always dress appropriately when visiting churches and remove your shoes before entering. Public Transport: Do be respectful and patient, as buses may not run on strict schedules. Don't expect air conditioning on local buses. Greetings: Do greet people with a warm smile and a handshake. Use 'Talofa' for hello and 'Fa'afetai' for thank you. Eating & Drinking: Do try local foods and accept food offerings graciously. Don't refuse hospitality, as it is considered impolite.
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To experience Apia like a local, visit the Maketi Fou (New Market) where you can buy fresh produce, crafts, and Samoan delicacies. Engage with locals, who are often friendly and willing to share stories about their culture. Don't miss the opportunity to attend a fiafia night to enjoy traditional Samoan music, dance, and food. For a unique experience, visit the Robert Louis Stevenson Museum, the former home of the famous author.
Trending Landmark in Apia
- To-Sua Ocean Trench
- Tanoa Tusitala Hotel
- Piula Cave Pool
- Sheraton Samoa Aggie Grey's Hotel & Bungalows
- Palolo Deep Marine Reserve
- Samoa Cultural Village
- Robert Louis Stevenson Museum
- Papaseea Sliding Rocks
- Immaculate Conception Cathedral
- Lava Hotel Apia
- Togitogiga Waterfall
- Papapapaitai Falls
- O Le Pupu-Pue National Park
- Falefa Falls
- Apia Samoa Temple
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