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House of Fraser Bath – Historic Department Store on Milsom Street

Historic department store blending heritage and modern retail in the heart of Bath’s shopping district.

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House of Fraser in Bath is a renowned department store located at 13 Milsom Street, offering a wide range of fashion, cosmetics, homewares, and accessories. With roots dating back to the 19th century as Jolly's, it blends historic charm with modern retail, serving as a key shopping destination in Bath’s city centre.

A brief summary to House of Fraser

  • 13 Milsom St, Bath, BA1 1DD, GB
  • +443439092003
  • Visit website
  • Duration: 1 to 3 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 9:30 am-6 pm
  • Tuesday 9:30 am-6 pm
  • Wednesday 9:30 am-6 pm
  • Thursday 9:30 am-6 pm
  • Friday 9:30 am-6 pm
  • Saturday 9 am-6 pm
  • Sunday 11 am-5 pm

Local tips

  • Visit during weekdays for a quieter shopping experience and better assistance.
  • Explore the homewares and cosmetics sections for unique gifts and luxury products.
  • Check for seasonal sales and promotions to find great deals on fashion and accessories.
  • Combine your visit with a stroll along historic Milsom Street to enjoy Bath’s Georgian architecture.
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House of Fraser location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Mild Temperatures

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Discover more about House of Fraser

Legacy of Jolly's: Bath’s Historic Retail Landmark

House of Fraser Bath occupies a storied site on Milsom Street, originally established as Jolly & Son in the early 1800s. Founded by James Jolly, the business expanded from Kent to Bath in 1823, becoming a permanent fixture by 1830. Known as the 'Bath Emporium,' it offered a diverse range of goods including fine linens, silk, toys, and cutlery, catering to the city's affluent clientele. Over the decades, the store grew and adapted, surviving wars and economic shifts, and was acquired by House of Fraser in 1971, retaining its historic Jolly's branding to honor its heritage.

A Contemporary Shopping Experience within a Heritage Setting

Today, House of Fraser Bath blends its historic roots with a modern retail environment. The store offers an extensive selection of men's, women's, and children's clothing, cosmetics, fashion accessories, and homewares. Shoppers can find everything from luxury designer brands to everyday essentials, including footwear, luggage, and beauty products. The store’s layout and product range cater to a broad audience, maintaining the traditional department store experience while embracing contemporary fashion trends.

Architectural and Cultural Significance

The building itself is a prominent feature of Bath’s Milsom Street, a historic shopping thoroughfare. The store’s façade and interior preserve elements of its early 20th-century design, reflecting Bath’s Georgian architectural heritage. As a long-standing retail institution, House of Fraser Bath contributes to the cultural fabric of the city, symbolizing continuity amidst changing retail landscapes.

Visitor Experience and Amenities

Visitors to House of Fraser Bath enjoy a spacious, well-appointed shopping environment with a variety of departments under one roof. The store includes amenities such as restrooms and seating areas, enhancing comfort during visits. Its central location makes it easily accessible for shoppers exploring Bath’s city centre. The store’s moderate price range offers options for diverse budgets, making it suitable for both everyday shopping and special purchases.

Recent Developments and Future Outlook

Despite challenges faced by department stores nationwide, House of Fraser Bath remains a key retail destination. The store underwent refurbishment in 2014 to modernize facilities while respecting its heritage. However, it is important to note that the historic Jolly's store is scheduled for closure in early 2025, with plans for reopening under new management in 2026, reflecting ongoing shifts in the retail sector.

Shopping in Context: Bath’s Vibrant Retail Scene

House of Fraser Bath sits amidst a lively shopping district renowned for its blend of historic charm and contemporary offerings. Milsom Street features a mix of independent boutiques, high street brands, and specialty shops, making the area a vibrant destination for fashion, beauty, and lifestyle shopping. The store’s presence enriches this retail tapestry, offering a comprehensive department store experience within Bath’s unique cityscape.

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