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Affinity Lancashire Outlet Shopping in Fleetwood

Shop top brands at up to 60% off in a scenic coastal outlet with family-friendly amenities and a vibrant shopping village atmosphere.

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Affinity Lancashire is a vibrant outlet shopping centre located in Fleetwood, set against the scenic backdrop of the historic dockyard and Morecambe Bay. Featuring over 40 well-known brands offering discounts up to 60%, it combines shopping with leisure, including a nautical-themed play area and on-site cafes, making it a perfect family-friendly destination for fashion, homeware, and gifts at great prices.

A brief summary to Affinity Lancashire Outlet Shopping

  • Anchorage Rd, Fleetwood, FY7 6AE, GB
  • +441253877377
  • Visit website
  • Duration: 1 to 2 hours
  • Mid ranged
  • Environment icon Outdoor
  • Mobile reception: 4 out of 5
  • Monday 10 am-6 pm
  • Tuesday 10 am-6 pm
  • Wednesday 10 am-6 pm
  • Thursday 10 am-6 pm
  • Friday 10 am-6 pm
  • Saturday 10 am-6 pm
  • Sunday 10 am-4 pm

Local tips

  • Visit on weekdays for a quieter shopping experience and easier parking.
  • Take advantage of the on-site cafes to relax and refuel during your shopping trip.
  • Check the centre’s event calendar for free family-friendly activities and special promotions.
  • Bring your dog along as the centre is pet friendly, making it a great outing for all the family.
  • Register in advance if arriving by coach to receive VIP discounts and meal vouchers.
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Getting There

  • Car

    Driving to Affinity Lancashire from Blackpool takes approximately 15-25 minutes. Parking is available on-site free of charge, but weekends and holidays can be busy, so plan accordingly. The centre is easily reached via the A585 and well signposted.

  • Bus

    Local bus services connect Fleetwood with nearby towns including Blackpool and Poulton-le-Fylde, with journeys typically lasting 20-40 minutes. Buses stop near Anchorage Road, a short walk from the outlet. Check local timetables for frequency and accessibility.

  • Tram

    The historic Blackpool Tramway runs to Fleetwood, offering a scenic and comfortable journey lasting about 45-60 minutes from Blackpool. The nearest tram stop to Affinity Lancashire is a short taxi or bus ride away, suitable for those wanting a relaxed travel option.

  • Walking

    If staying in Fleetwood town centre, walking to Affinity Lancashire takes approximately 20-30 minutes along mostly flat terrain. The route is accessible and pleasant, passing through parts of the waterfront area.

Affinity Lancashire Outlet Shopping location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Mild Temperatures

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Discover more about Affinity Lancashire Outlet Shopping

A Premier Shopping Destination on Lancashire’s Coast

Affinity Lancashire Outlet Shopping is nestled in the coastal town of Fleetwood, offering a unique retail experience framed by the picturesque harbour marina and views across Morecambe Bay. This outlet village is renowned for its collection of over 40 famous brands, providing shoppers with a variety of men’s, women’s, and children’s fashion, footwear, homeware, cosmetics, and accessories at discounts reaching up to 60% off the recommended retail price. The centre’s location near the historic dockyard adds a maritime charm that enhances the shopping atmosphere.

Architecture and Atmosphere

The outlet centre blends modern retail architecture with nautical-themed design elements that reflect its seaside setting. Visitors can enjoy both indoor and outdoor shopping spaces, including a dedicated nautical-themed play area for children, which adds to the family-friendly vibe. The layout encourages leisurely browsing, punctuated by inviting cafes and eateries where shoppers can relax and refuel.

Shopping Variety and Visitor Experience

Affinity Lancashire caters to a broad audience with its extensive brand selection, ranging from fashion and footwear to home goods and beauty products. New stock arrives daily, ensuring fresh finds on every visit. The centre also hosts free events throughout the year, enhancing the visitor experience beyond shopping. Its dog-friendly policy and accessible facilities make it welcoming for all.

Local Significance and Community Connection

As part of the Affinity family of outlet centres, this location shares a commitment to providing exceptional value and service. It supports the local economy and tourism by attracting visitors to Fleetwood, complementing the town’s other attractions such as the waterfront and Marine Gardens. The centre’s integration with the local heritage and community events strengthens its role as a social hub.

Practical Information and Amenities

Open daily except Christmas Day, Affinity Lancashire operates from 10am to 6pm Monday through Saturday, with Sunday hours from 10am to 4pm. The centre offers ample amenities including restrooms, seating areas, cafes, and information boards. It is accessible for wheelchair users and pet friendly, with parking and public transport options nearby. Visitors typically spend 1 to 2 hours exploring the shops and facilities.

Shopping with Savings and Leisure Combined

Affinity Lancashire Outlet Shopping is not just about bargains; it’s a destination where shopping meets leisure in a relaxed coastal setting. Whether hunting for discounted designer wear or enjoying a casual day out with family, the centre’s blend of retail variety, scenic surroundings, and thoughtful amenities makes it a standout spot in Lancashire’s retail landscape.

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